Chris Kane

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Chris Kane

Chris Kane

@ckane

New York, NY Katılım Şubat 2008
434 Takip Edilen1.6K Takipçiler
Chris Kane
Chris Kane@ckane·
Our 2025 report is now available to all Jounce subscribers. That also means our 2024 report is now free to everyone. 📥 (Links below.)
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Chris Kane
Chris Kane@ckane·
@dan_balis @mikeosullivan @lynneluvah No, the baseline scenario is that the SSP adds its fee to the publisher’s hard floor and presents that value in the bid request. The debate is whether it is fair practice to further increase that value to coax higher bids out of the DSP.
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Dan Balis
Dan Balis@dan_balis·
@mikeosullivan @lynneluvah @ckane Something is getting lost in translation. If the outbound bid floor equals the reserve price, are we suggesting SSPs work pro bono now?
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Chris Kane
Chris Kane@ckane·
@JudSpencer @BradAT @adexchanger My opinion, which I think you share, is that buyers and DSPs should manually classify Atmosphere and their peers as DOOH, regardless of bidstream signals. But the broader point is that this is a judgment call and not an enforceable standard.
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Jud Spencer
Jud Spencer@JudSpencer·
@ckane @BradAT @adexchanger Curious how many bars use streaming services for their sports feeds. One thing about Atmosphere is that it's mostly muted and the ads being served are designed for an unmuted environment.
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ßrAdTech
ßrAdTech@BradAT·
I have huge respect for @ckane but I have to respectfully disagree with this take. We wouldn't consider these OOH screens TV before the advent of CTV, so why would we consider them 'sorta CTV' after the fact? This kind of noise only serves to confuse the market, imo @adexchanger
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Johnathan Barnes
Johnathan Barnes@JohnathanBarnes·
@ckane @BradAT @adexchanger There are a lot of intermediates labeling OOH screens CTV when it's convenient to land higher CPMs (cabs, gas stations, etc). There needs to be standards here.
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Chris Kane retweetledi
Tim Rowe
Tim Rowe@stateofstreamtv·
It’s out! @ckane brings the insights that only @jouncemedia can offer to the programmatic DOOH conversation 92% of DOOH OpenRTB demand flows to 10 publishers 🤯 And comes from 70% NON DOOH pipes Do buyers know what they’re buying? Do publishers understand the impact? theoohinsider.com/dooh-openrtb/
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Chris Kane
Chris Kane@ckane·
I asked @adamheimlich to help me understand why in the world Google would offer to pay all of the government’s claimed damages, and he made this awesome video. I learned a ton. I bet you will too. youtu.be/KsRQKVV1eIM?si…
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Chris Kane
Chris Kane@ckane·
Our 2024 State Of The Open Internet report is now available to Jounce subscribers. That means our 2023 report is now available for free. Get your copy here: jouncemedia.com/market-outlook
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Chris Kane
Chris Kane@ckane·
@mjpmcintyre Sincere question looking for feedback. What if 25% of auctions for a particular domain lead to an MFA experience (ad arbitrage with low quality content and a crazy ad load)? Should DSPs block the whole domain to penalize the publisher? What if it’s 10%? Or 1%?
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Matthew McIntyre
Matthew McIntyre@mjpmcintyre·
What is my head on MFA at the mo? - Everyone needs to put 'arbitrage' in their MFA definitions. Clutter is a related but independent issue - Stop with the page level classification. Even when its run on limited pages, its a business choice. The pub should be accountable for it
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Chris Kane
Chris Kane@ckane·
@davemorgannyc @Scrilla100 Agree, seems like a very risky way to operate. But it is definitely happening today on Safari traffic, and seems likely to be part of a post-cookie Chrome.
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Dave Morgan
Dave Morgan@davemorgannyc·
@ckane @Scrilla100 Maybe, but why expose it to competition & intermediaries in open bidding environment?
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Dave Morgan
Dave Morgan@davemorgannyc·
@ckane @Scrilla100 Which means that the probabilistic ID needs to be translatable into RTB objects, customized for each DSP and, inevitable over time, a lot of DSP functionality shifts to next-gen sell-side ad servers doing IO deals, where the CTV market is already moving …
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