Eric Franchi

Huge congrats to @aperiamventures portfolio company @tv_scientific on its acquisition by @Pinterest. Thrilled for @jasonff and team. We first invested in 2020 when tvScientific was basically an idea, and a very non-consensus one. Everyone believed CTV’s future was brands, not performance. Jason saw it differently and willed that vision into existence. The team built an exceptional business and helped create one of the hottest categories in adtech. More reflections to come. What a way to close out 2025.

This pod was wild.

@JamesBorow @marketecturetv Great counterpoint.

If I were them I would take a page out of the Reddit ads playbook and not front load the ad revenue as a private co. They played it so well by saving the growth for the public markets. Inversely, Snap really front loaded it and I think hurt the story quite a bit. That leads to me think just build it as a walled garden, build the API, etc... @fidjissimo basically invented the strategy so have no doubts they crush it.

Agreed. I don’t think this or the Criteo news is real. They are going to run the right playbook, too big an opportunity not to do it the right way.

Fun one today

@avlok This is great. You’ve been an excellent partner to us at Aperiam.

TLDR: If you're a $20M-$250M fund using AngelList, you now get co-investment SPVs, scout fund & the ability to meet interested QP LPs at no additional cost. It's all bundled in.

@aripap Ask Jeff next week!

This doesn’t seem new? Just repackaging all their apis under a new brand name?

@danpantelo @valoutofbounds Congrats!!

2 years ago, I actually met the love of my life on this app. Many of you know her too (@valoutofbounds) Well, we are officially ENGAGED!! 💍 Luckily, I was able to use Claude Code to automate MOST of the engagement - here’s how it went down…

@pknegten @ID5_io @WSJ @TeamGingerMay Jimmyyyyyyyyy

Me waking up to see @ID5_io featured in an article in the @WSJ today. Shout out to @TeamGingerMay team for making this happen and to the entire ID5 team for building such a cool company I get to work with!

@ericmreiner @VineVenturesLP @Citi @HPE @vast @cognition this is so cool. congrats to you both.

The honor of my life to welcome my greatest role model - my Father, Gary Reiner, to @VineVenturesLP He brings incredible experience from being the CIO of GE, Partner at GA, and recently advisor/BOD at @Citi, @HPE, @vast and @cognition. Let’s go! open.spotify.com/episode/4N7325…

@danpantelo wearing my Shareholder Value™️ shirt today in your honor.

You came to NYC to ‘build’ but you’re skipping office today bc of a travel ban? In the agentic era??

Embarrassing, low agency. It’s time to escape the permanent underclass.

18-24 inches? That’s how deep Claude will be inside my workflows today.

@antoniogm Yep.

Yep.

@JamesHercher @joe_zappa Hey James, thanks for listening. What comment were you referring to?

@joe_zappa @ericfranchi eyeballs rolling out of my skull. Wont this be marketecture's first event over 1,000? im trying to remember other events ive been to at glasshouse. But cmon especially coming from a shareholder. Possible you can put in that arena now but @ericfranchi that's a joke.

Adtech founders, especially early-stage, ask me all the time about events: which ones are legit? Do I sponsor? How do I maximize impact? So @ericfranchi and I did a "guide to advertising events" Open Market podcast. Check it out today on Spotify, Apple, etc.

@AdamSingolda @aripap Huge actually. Great move Adam

@aripap 🙏

Big move here by Taboola

@ted_ryce this is exactly how I do it. 3rd session would be weekend open mat if body and schedule allows it

How I Adjust My Training for BJJ Performance Over 40 (To Avoid Injury & Stay Consistent): Most guys approach Brazilian Jiu-Jitsu training the same way they approached lifting in their 20s. That’s the problem. They’re still running bro splits, push/pull/legs or lifting hard 4–5 days a week on top of hard rolling. And then they wonder why their joints hurt, their performance stalls and they gas out despite “being in shape.” This is 100% a recovery issue. BJJ is already a full-body, high-skill, high-stress sport. If you stack poorly designed lifting on top of it, you might get mentally tougher...but your body gets more fragile. || The Goal at 40+ Is Not Maximal Anything || My training goals right now are a three-way balance: 1. BJJ performance (technique + conditioning) 2. Hypertrophy & strength (so I don’t shrink or get weak) 3. Longevity (joints, metabolic health, nervous system) That means every training decision has to earn its place. More volume and intensity is not better. Better programming is the secret here. || The Weekly Structure That Actually Works || Instead of organizing training by muscle groups, I organize it by stress and recovery. So over 7 days, it looks like: Day 1: Full Body Lift Day 2: BJJ Day 3: Zone 2 + Rehab Day 4: Full Body Lift Day 5: BJJ Day 6: Zone 2 + Rehab Day 7: Rest This structure does a few critical things: • It spreads joint stress evenly • It prevents overlapping fatigue • It keeps me fresh for actual skill work • It allows strength to support BJJ vs competing with it Most guys fail because they try to train everything hard, all the time. That works at 25 when your recovery is magical. At 40+, it just compounds wear and tear. || How Much BJJ Is “Enough”? || This is where people get emotional. Can you train BJJ 5–6 days a week? Yeah sure. But if you spar hard every time, you’ll pay for it. What I’ve found (both personally and with clients) is 2 hard BJJ sessions per week is the sweet spot for longevity A 3rd session MIGHT work if your recovery is on point and you're not prone to injury. And you can certainly train BJJ technique every day with no issues. We're talking about HARD sessions here. But if your technique is solid and you're training but you’re: • Feeling flat • Gassing out faster • Or constantly sore Then you have a recovery problem. You don’t fix that by adding more work. You fix it by managing intensity and stress better. So what should your workouts look like? Check out the program below. ||Full Body Workout: Strength Focus and Conditioning Focus || This is the version I use when strength or muscle is the priority: 1. Bench press 2 sets 4-8 reps 2. Lat pulldown 2 sets 4-8 reps 3. Hip hinge/Hip thrust 2 sets 4-8 reps 4. Seated row 2 sets 8-12 reps 5. Dumbbell incline press2 sets 8-12 reps 6. Bulgarian split squat 2 sets 8-12 reps 7. Biceps Curls 2 sets 8-12 reps 8. Triceps ext 2 sets 8-12 reps 7. Decline sit-ups 2 sets 10-20 reps 8. Back extension 2 sets 10-20 reps 9. Farmer’s carries 2 sets 60-120 sec This keeps strength high without stealing recovery from BJJ. Use the above if you're feeling overpowered in grappling. But if you're gassing out? You'll need a different approach. Use the one below. 1. Bench press 2 sets 4-8 reps 2. Lat pulldown 2 sets 4-8 reps 3. Hip hinge/Hip thrust 2 sets 4-8 reps 4. Seated row 2 sets 8-12 reps 5. Dumbbell incline press2 sets 8-12 reps 6. Bulgarian split squat 2 sets 8-12 reps 7. Intervals: 20/40 x 3-5 rounds In this workout, you'll cut back on hypertrophy work and spend the last part of your workout doing some intervals. There are many different types of intervals you can add here. But I've given a simple, effective routine that I've used successfully. Any questions? Drop 'em below.

@BradAT lol no

@ericfranchi Did you just invent the Curated CM?

2026 prediction of the rise of publisher content marketplaces looking decent already. First Microsoft, now Amazon rumored to be moving in this direction (link below). I think this can become a durable revenue stream for the right pubs. Big players with scale + deep LLM integrations/investments have an advantage - but like vertical commerce, I think there’s an opportunity for vertical content marketplaces. Curious, anyone building a VCM (vertical content marketplace)?

Super proud of @AperiamVentures portco @TaiVtv on closing a $13M Series A extension - just 9 months after their Series A - at ~$100M valuation. Taiv turns existing screens in bars, restaurants, and retail into engaging, measurable, profitable media. Trusted by brands like T-Mobile, Fox, Google, FanDuel, and Pepsi. Growing fast and hiring now. Worth a look 👇