Carolyn Feibleman

In a first for the conversational AI industry, Sierra agents are now Level 1 PCI compliant, which means your agent can collect card and ACH payments securely, directly in the conversation. This is a huge step forward for subscription businesses and commerce sierra.ai/blog/payments

Growing fast in London.

Why we revamped our @Amplitude_HQ Experiments methodology at @photoroom_app : from t-test to sequential testing:

Happy Halloweenie 🍣

Watch the Analytics League Championship Grand Finals to crown the world's fastest data analyst! See who can accurately analyze data and share insights in the least amount of time. 📈📊💻⏱️💨 5 time world champion and Amplitude expert Olly Smyth is going up against newcomer Frank Lee using Claude with Amplitude MCP. 👨🏽‍💻🆚👨🏻‍💻🥊🏟️ WATCH LIVE NOW (and check out Amplitude MCP in the thread below):

The State of AI in SaaS: SaaS is Dead, Long Live SaaS This started as an analysis of Andrej Karpathy's excellent overview of AI's capabilities. Those who deeply understand this will make all the returns and everyone else will lose a lot of money. "Ghosts" is a brilliant metaphor for what we've created. They're not animals, and they're definitely not human. They are imperfect replicas of us. Karpathy describes them as a "statistical distillation of humanity's documents". AI channels that distribution more effectively than any human and can beat us at Go, schoolwork, analyzing medical images, and many well defined tasks. At the same time, it lacks the reward systems that humans use to improve including curiosity, empowerment, play, intrinsic motivation, and culture. As a result, AI's capabilities are limited. If you watch how the best work gets done with AI, it happens in chunks where a human supervises the output and gives iterative feedback to the AI. Large scale autonomous agents are brittle and fail quickly. Watch anyone vibe code an application with any level of novel complexity. AI also faces integration barriers into existing organizations. AI is not capable of pulling a lot of the levers you need to be effective like coordinating with multiple stakeholders, building trust, authenticity, and interacting with different modalities across time and space. You could argue that the average human doesn't either, but people know when they're interacting with an AI and don't allow it the same agency as they do to people. The most successful AI B2B companies actually need more humans to integrate what they've built (forward deployed engineers) than traditional B2B SaaS. What's next? Those who understand AI and its limitations will transform the industry. Incumbents will be killed by those who know how to leverage AI. I've seen countless homepages talk about being the "AI platform for AI agents" but can't even string a demo together. Meanwhile they're trying to pitch a future where fully autonomous entities collaborate in parallel to write all the code and humans are useless. They will be the first to be replaced when they get surpassed by AI native companies. The investors blindly throwing money into companies at 100x multiples are going to lose their money. I spoke with one of the most disciplined investors I know last week. They said they felt they had to play the game on the field even though they knew it didn't make sense. And this was from someone who is closer to the technology than 95% of investors. On the other hand, companies who deeply understand AI will win everything. Cursor, Glean, Decagon, Sierra, Linear, Lovable, Replit, Bolt, and many AI natives are off to a great start. While 90% of incumbents haven't adapted, it is possible. Figma, Notion, Vercel, Box, and Intercom have done a great job of tearing down what they have and rebuilding AI native products. They have teams who are close to the current capabilities of the models. They also understand their problem domain and as new capabilities come out know what capabilities will map well to what problems in what way. They are able to deliver on AI's promise to their customers. Whereas the majority of existing companies will die. In analytics, the door is wide open. In spite of many of our competitors filling up their homepages with the text "AI", I haven't seen a single compelling demo. We're still working like it's 2015. This will change. We have spent the last year at Amplitude rebuilding our team to be AI native. We've learned about what models are capable of, how to write prompts, and how to leverage evals for building great products. We've worked with our customers to see what gets used in practice and what doesn't. We are building a vision for the future of analytics. We are all in on AI at Amplitude. Stay tuned for what's next. We're going to be fast and furious with AI products at Amplitude.

The Marketing and Product functions are converging. Great marketing teams are starting to act like product teams. They care about what happens to the customer after they get acquired, they're responsible for reengaging their current customer base, and they're focused on creating value, not just getting the word out. (Great product teams are also starting to look like marketing teams, but that's a different post!) Legacy marketing analytics tools aren't designed for this. They give marketers visibility into clicks and page views, but they have no idea what happens to the customer after that. That’s why we’re launching Amplitude for Marketers. A new set of capabilities designed to give marketing teams full-funnel visibility and the power to act on it. Instead of surface-level metrics, you get a complete picture: what’s driving conversions, where users are dropping off, and how to optimize every step of the journey. With Amplitude for Marketers, you can: - Pinpoint friction with Session Replay, heatmaps, and frustration analytics - Connect ad spend to outcomes with campaign-level ROI tracking - Personalize at scale using real-time behavior and dynamic cohorts - Launch better experiments faster with built-in testing and activation tools We've been testing this for the last year and working with some of the best marketing teams out there to bring it to market (as well as with Amplitude's team too!) I'm excited to share what we've built. I'm also going to be announcing it today on stage at Twilio's SIGNAL conference as well. Amplitude is now for marketing. #AmplitudeForMarketers #MarketingAnalytics #ProductAndMarketing @twilio @segment

🚩 Red flags? Not with Amplitude. Today, we're hard-launching ✨#AmplitudeforMarketers,✨ a new way to unify marketing and product data to drive conversions, lifetime value, and ROI. Learn more: bit.ly/4kj3omc

👀 In your Analytics... in your Experiments... in your Guides and Surveys... Session Replay is now EVERYWHERE. Say goodbye to context switching and hello to better insights with #SessionReplayEverywhere: bit.ly/4hgx5m0

A big day at @Amplitude_HQ ! We couldn't be happier to launch Guides & Surveys forbes.com/sites/meganpoi…

🆕 to Amplitude: Data Mutability Now, users can correct, enrich, and delete data so that what you see in your data warehouse is what you get in Amplitude. Learn more: bit.ly/3BZG1h7

Today, Amplitude announced financial results for our third quarter ended September 30, 2024. Thank you to our customers, partners, and Ampliteers—we couldn't do it without you! amplitude.com/press/third-qu…

I just donated to Pizza to the Polls to help keep Democracy Delicious this year - you should too! #democracyisdelicious polls.pizza/donate via @PizzaToThePolls

RIP @FoursquareGuide I loved you so much 😭

From code to clicks ✨ Introducing Amplitude Web Experimentation 🧪 Now, anyone can run A/B without having to rely on their eng team. Learn more: bit.ly/3BIum5A

On October 7th do people get we are next? Here is my argument on where we are and what may be next.

Spotted over San Francisco ✈️ We are so back.

Digital analytics is hard. We're changing that. Introducing Amplitude Made Easy✨ A better, simpler way for teams to get started, get insights, and get value. Learn more: bit.ly/3AYwJ42 #AmplitudeMadeEasy

Thrilled to be announcing my latest product launch: Data Mutability!

these miss americana’s and their midwest princes…..