Colm Troy

Here's the announcement post: businessbloomer.com/forget-staging… In a nutshell, also to reply to many that asked questions: - I’ve been postponing my WooCommerce redesign for months. - It’s now blocking bigger business changes. - I’m skipping staging and doing it in production. - I’ll ship an MVP first (header, footer, cart, checkout). - I’m moving from Storefront to Shoptimizer by @commercegurus - I’m leaving Storefront after 10+ years. - I don’t enjoy block themes or FSE. - I care more about performance and CRO than design. Shoptimizer + CommerceKit supports that focus. - I’ll share everything publicly on X as I go.

We launched something new recently which we've wanted to build for years. We make Shoptimizer, a WooCommerce theme built around speed. But the same things kept coming up: a fast theme only gets you so far. Bloated CSS/JS, big images, third-party scripts all drag perf scores down

It's amazing to see early users of our CommerceGurus Turbo performance plugin enjoying what we've built. If you have a WooCommerce store and are struggling with perf I'd love to get you set up - just reply or send a DM.

We've just launched CommerceGurus Turbo - a performance plugin built specifically for WooCommerce. Includes page caching, critical CSS, Cloudflare integration + lots more. If you're into WooCommerce perf, I'd love you to give it a go - DM me and I'll sort out a license

Competitors prevent complacency @rmelogli talking at about the ecommerce ecosystem at #wceu

Hello #WCEU! Meet me in Track 2 at 12:30: europe.wordcamp.org/2026/session/w… This applies to you even if: - you own a Form plugin - you own an SEO plugin - you own a Performance plugin - etc.: you own a plugin in a competitive niche Come and find out why competition is good, healthy, and necessary!

Saturday lunch in Palermo with the #checkoutsummit gang

@BFTrick talks about the “Shopify effect” at #checkoutsummit

Nice visual depicting what the abilities API unlocks via @neke989 at #checkoutsummit

Always great to see real data on WooCommerce optimizations - numbers from @jessie_risch at #checkoutsummit

Llms want your content in markdown - great list of ways to serve WP content in markdown from @vyskoczilova #checkoutsummit

Such a good talk by @jkohlbach on the hard lessons learned on running a plugin business - and the systems he’s built #checkoutsummit

Easily the best conference sunset I’ve ever seen 🌞 #checkoutsummit

Great slide from @mattyza #checkoutsummit

@remicorson says Build the page that AI wants to quote #checkoutsummit

@remicorson providing huge value at #checkoutsummit on optimizing crawl budget for woo stores

Thought provoking talk from @KatieKeithBarn2 at #checkoutsummit

Opening remarks from @rmelogli #checkoutsummit

Hey everyone, and happy April the 1st. I guess this is the moment where I should announce something completely ridiculous about Checkout Summit 2026. Like, I don't know, we're turning it into a fully AI conference with no speakers, no audience, just bots talking to each other. But no. So, as you know, we made a very deliberate choice this year. No recordings, no live streams. The goal is to keep everything really valuable for those coming to Palermo. But over the past few weeks, I've been speaking with a lot of people, and right now, travel isn't easy. Many people have had loads of problems. So I decided to do something about this, and drum rolls... On May the 7th and May the 8th, I'm running Checkout Summit Reloaded, which is a live online edition where all the talks come back, but not as recordings. So each speaker will rerun their talk live, tailored specifically for an online audience. We'll also have additional guest speakers, all covering the ins and outs of WooCommerce. That means that you can watch everything live, you can ask questions, you can interact with the speakers, you can chat with other attendees, and if you can make it live, recordings will be available for you forever. I'm expecting anywhere between 100 and 1,000 WooCommerce professionals from all over the world. So if that sounds interesting, just go to checkoutsummit.com/reloaded/ for all the details.