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If you want to learn how to use @Shopify to run an online store I just revamped my course on #LinkedInLearning and it now has 4 hours of video content! 🤯 linkedin.com/learning/shopi…
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Patrick Rauland
17.2K posts
Patrick Rauland
@BFTrick
Yoga 🧘♂️, board games 🎲, poly ♥️, author 📖, podcaster 🎙️, dad 👶, #eCommerce fanatic 💰, @lynda author, actively looking for a new opportunity 👀
Denver, CO Katılım Ocak 2009
658 Takip Edilen3K Takipçiler
Patrick Rauland retweetledi
In WordPress, you can go from valued community member to persona non grata overnight. Not for sabotage. For suggesting the project should be led differently. I wrote about what that does to an ecosystem: coenjacobs.com/blog/fear-voic…
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Patrick Rauland retweetledi
A discounted Checkout Summit ticket just became available!
It's ready for transfer—DM me if you want it 🙂
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@giodc @rmelogli @jamesckemp @briancoords @KatieKeithBarn2 @ianmisner @pmgarman @MarcoAlmeidaPT With just Translate and Adapt? Or do you add anything else to it?
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@rmelogli @jamesckemp @briancoords @KatieKeithBarn2 @ianmisner @pmgarman @BFTrick @MarcoAlmeidaPT I ll add multilanguage support, Shopify do it very well
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Happy Friday! Here’s this week’s #WooQuestionFriday for all the WooCommerce fans & makers out there 💜
💬What’s one Shopify feature or function you secretly admire—and wish WooCommerce had?
@jamesckemp
@briancoords
@KatieKeithBarn2
@ianmisner
@pmgarman
@BFTrick
@MarcoAlmeidaPT
@remkusdevries
@daveloodts
@BobWP
@bryceadams
@MrBrianHaas
@tommy_ecom
@BrianHenryIE
@SRHDesign
@brentmackinnon
@cipriangb
@remicorson
@kish2011_
@robinpietersen
@devinsays
@se_nadir
@marinusklasen
@wordpressjoe
@codeagencybe
@vyskoczilova
@tnash
@DaymoBrew
@brettstone_
@PoeHaH
@businessdad
@colmtroy
@simontomkins
@neke989
@mark_jansen
@toniievych
@jonathan_dejong
@chrisfromthelc
@sinanisler
@WPBundleHQ
@toniievych
@SternaleZA
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@rmelogli Interesting idea. I don’t think you’d get many speakers though.
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#RoadToCheckoutSummit −42⏳
On my way back to Palermo via Bratislava, after a nice break in Austria.
I realized there are only 42 days left and I've got still lots to do, despite I've been working on this for over 9 months.
The last idea I came up with is that I will open up some additional speaking slots. Everyone will have the chance to share something cool about their business in 10 minutes or so. Like a lightning talk, and 100% promotional, if it needs to be.
Do you think this is a good idea?
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Patrick Rauland retweetledi
I'm going live in exactly 31 hours (3 March at 4PM Germany time) with @DotheWoo @jamesckemp @KatieKeithBarn2 for an amazing videochat about "WooCommerce Events are Growing. What Value Can You Get From Attending?"
See you there: youtube.com/live/pEWPtorC1…
YouTube
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Patrick Rauland retweetledi
Great breakdown! I love how detailed the post is, including task lengths and monthly savings.
This guy went the other direction: x.com/rmelogli/statu… and trust me, what they found during and after the migraiton says a lot about Shopify and WooCommerce :)
You should join us in Palermo!
Rodolfo Melogli@rmelogli
#RoadToCheckoutSummit −87⏳ Excited to share the first Checkout Summit 2026 speaker announcement today: Patrick Rauland @BFTrick was someone I followed back in the Woo days—I really admired his blog posts and content. Fast forward, and now he’s joining us at Checkout Summit! Patrick is the Sr. Ecommerce Engineer at Xero Shoes, helping grow their online presence and sales. He’s led three major WooCommerce releases, co-founded WooSesh, launched products on Kickstarter, and shares his knowledge via LinkedIn Learning and Packt. His talk: “An Apples-to-Apples Look at WooCommerce vs. Shopify After a Large-Scale Migration”, is going to be amazing. We’re talking millions of orders, customers, custom products, and bespoke flows—the kind of stuff that only comes from real, large-scale experience. Check out Patrick’s profile (and the other speakers) here: checkoutsummit.com/speakers/ I can’t wait to share the rest of the presentations over the coming weeks!
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Patrick Rauland retweetledi
#RoadToCheckoutSummit −87⏳
Excited to share the first Checkout Summit 2026 speaker announcement today: Patrick Rauland
@BFTrick was someone I followed back in the Woo days—I really admired his blog posts and content. Fast forward, and now he’s joining us at Checkout Summit!
Patrick is the Sr. Ecommerce Engineer at Xero Shoes, helping grow their online presence and sales. He’s led three major WooCommerce releases, co-founded WooSesh, launched products on Kickstarter, and shares his knowledge via LinkedIn Learning and Packt.
His talk: “An Apples-to-Apples Look at WooCommerce vs. Shopify After a Large-Scale Migration”, is going to be amazing. We’re talking millions of orders, customers, custom products, and bespoke flows—the kind of stuff that only comes from real, large-scale experience.
Check out Patrick’s profile (and the other speakers) here: checkoutsummit.com/speakers/
I can’t wait to share the rest of the presentations over the coming weeks!
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It’s dispiriting to see @WordPress putting out this kind of energy.
WordPress@WordPress
Looks like the Federated and Independent Repository project is going great. This is clearly going to rock the WordPress world. We don't know how we'll continue without these contributors. Maybe they need some REST.
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@KatieKeithBarn2 @iconicwp Thanks for sharing!
There will be a part 2 with my favorite changes from the migration coming next week. 🤓
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#ShopifyDiary 277: Interesting article by @BFTrick about migrating a large store from WooCommerce to Shopify. He found it was slower than expected and that quality apps were harder to find.
Also interesting to see there's a gap for a Shopify version of @iconicwp’s Show Single Variations plugin, in case anyone’s looking for app ideas! 💡
speakinginbytes.com/2025/12/surpri…
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@KatieKeithBarn2 Wow. That's a lot of work people don't have to do. Love that you're encouraging them to go the extra mile.
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We handled 15,632 support conversations in 2025, a 14% drop YoY.
That’s a bigger drop than new sales, so I think it says something positive about product quality. I’ve asked the team to use the extra capacity to go further to delight our customers, especially via live chat.
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Patrick Rauland retweetledi
@WPAmeliaBooking @cool_satinder @wpgaurav @wpmetabox @KodezenTeam @QuillForms @thewpcoder @pbaselvideo @ZackPyle @TeamBreakdance @elegantthemes @felixarntz @WPKolhapur @WCEurope @FluentSMTP @FluentCartWP @donini @softaculous @novashareio @ElliotSowersby @wpcodelibrary @wp_seopress @wp_acf @WPTravelEngine @honorswp @natmiletic More #WordPress stories in WP Weekly 274 from @mattmedeiros @themify @OpenChannelsFM @photomatt @BFTrick @taiht @jdevalk @WeBrainstorm @WPTutz @stephen_wolfram @automattic @10Web_io
thewpweekly.com/issue-274/
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@Shay_pes @DotheWoo @photomatt I agree that the perception of Shopify is that it's easy and just works. It's why people choose it.
But it's not true. Every platform has faults. I wish a Shopify competitor (maybe Woo) would highlight the faults.
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@Shay_pes @DotheWoo @photomatt I went through a 4-5 month migration process with a Platinum Shopify partner.
🦥 The website is slower
⛓️💥 An important app broke on Black Friday because code freezes don't exist
🔥🛒 And while the checkout didn't break, the cart broke which is actually worse.
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We’ll be talking with @photomatt about the future of WooCommerce on 14 January.
What would you like us to ask him?
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@KatieKeithBarn2 Big fan of LOTR. I get the references.
But I'd avoid this or double down (and add more visuals like images) to help readers connect the dots.
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My new Marketing Specialist is adding some fun to our Black Friday emails with a Lord of the Rings theme 🧙♂️
If you received an email with the subject "One license to rule them all…", would the rest of the email make sense to you or feel confusing?
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Patrick Rauland retweetledi
After asking what people love about WooCommerce, it's time to explore the other side - what makes some people hesitate to use it. Not to complain, but to understand where it can grow stronger or be promoted more effectively.
If you’ve ever decided not to use WooCommerce, what was the reason?
Katie Keith@KatieKeithBarn2
Thanks to everyone who replied to my WooCommerce question - I analyzed the responses and published a full breakdown at barn2.com/blog/why-wooco…. Interestingly, most people don’t choose WooCommerce directly because it’s open source. They choose it because of what open source gives them: Freedom. - Freedom to customize without limits - Freedom to own their data - Freedom from platform fees and lock-in
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@KatieKeithBarn2 100% If you add up attribution in Facebook, Google Ads, affiliate platforms, etc. our biz is 5X larger than the revenue in our account.
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This year we’ve spent $18,000 on Facebook ads, which Facebook claim have generated $84,000 in sales.
But Matomo says Facebook has referred $658. GA4 says $1,822.
I’ve always suspected Facebook inflates its numbers, but I can’t prove it. Has anyone else seen a gap like this?
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