Commerce-UI

Our new website for @ladygaga is live!🟢 The platform creates an incredible space for Gaga to showcase her projects, upcoming events and connect even more deeply with her millions of Little Monsters worldwide. Full case study coming soon! Digital Design: Yung_studio Stack: @shopify Hydrogen, @sanity_io @MuxHQ

@maggiefost Congrats!

A special project made with a special group of people—a team that has redefined what software marketing looks like. The recognition is a by-product of what happens when you assemble a group of folks driven by curiosity and point them in the direction of a mission they're inspired to serve. Thank you @tobi for creating a unique habitat at @Shopify for this kind of work to flourish. Thank you @TheWebbyAwards for curating the best work on the web. And thanks to my incredible team for crushing the assignment yet again.

4 x The Webby Awards for @ladygaga website in 2026 🏆 🏆 Webby Winner — Websites Music 🏆 People's Voice — Websites Music 🏆 People's Voice — Mobile Visual Design 🏆 People's Voice — Mobile Responsive Design @Shopify Hydrogen + @sanity_io . It's been a fantastic ride seeing how we all here push the digital experience on the web, constantly introducing new homepages, 3D music subpages, interactive tour moments where fans can upload their content, or horizontal timelines. Kudos to Lady Gaga's team and, of course, Yung Studio, responsible for the design part.

Pre-made @Shopify theme. Faster. Cheaper. 12 months in: — Bloat no one wants to touch — Performance degrading. — A look shared by 1,500 other stores — A content team scared to change anything — A data model fighting your business logic We wrote down why we don't build on pre-made themes and when they actually do make sense. Read here: commerce-ui.com/insights/why-w…

@Shopify can handle the B2B. Proof for disbelievers. @harleyf @benjaminsehl @liam_at_shopify

Read more: commerce-ui.com/work/lupine-sh…

Most people think @Shopify can't handle complex B2B.False. 🔴Here's what we built for Lupine Lighting and why the "Shopify can't do B2B" era is dead. [Thread]🧵

@benjaminsehl Liquid doesn't have to be boring 😇 thanks!

Another incredible build from the team @commerce_ui — the "how" is just as impressive as the end result. Really elegant solution, leveraging the power of metaobjects and showing how much flexibility is possible in a Liquid build.

Our full case study is here: commerce-ui.com/work/lupine-sh… Website: lupinelights.com

And the design? "What if darkness becomes the interface, and light becomes the product?" The "Shine On" toggle lets customers see real illumination scenarios on the PLP. This explains the strength of the product. Show, don't tell - as a branded interaction.

We just shipped one of the most complex @Shopify Liquid builds we've ever done — for Lupine Lighting Systems, a 35-year-old German performance lighting brand. Here's what made it challenging (and interesting). [Thread]🧵