Corey Widman
259 posts


Getting some swings in before the season. Working hard, can’t wait for spring!
#2027uncommitted
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I am a senior vice president at a $68.7 billion gaming company.
Activision-Blizzard.
We have a 30-year-old franchise.
Warcraft.
Millions of players. A subscription model that prints $15 a month per user. A cash shop on top of the subscription. Paid expansions on top of the cash shop.
Our former creative director just told the press he wishes we hadn't called it "Warcraft."
He said the name sounds intimidating.
He helped create the name.
We ran focus groups. The focus groups said the brand needed to be "more approachable." We asked the focus groups if they played the game. They did not. We took their advice anyway.
Our VP told an interviewer we want players to experience "weddings, raids, and new adventures." She listed weddings first. Before raids. In a game called Warcraft. Nobody in the room flinched.
She also said "No one thinks the same about Warhammer."
She compared our franchise unfavorably to a competitor. On the record. As a defense of the franchise.
The forums are on fire. Twenty-year veterans are writing goodbye posts. One thread is titled "Think I'm done with WoW." Another calls our pre-patch a "player purge."
We called our GDKP raiders "delusional."
We timed a cash shop bundle to launch during the Trading Post anniversary -- the one event where players earn free cosmetics. We offered 200 discounted items but kept the monthly currency cap at 1,000. The math doesn't work unless you open your wallet.
The community noticed. We described their concerns as "feedback we're monitoring."
We are always monitoring. We have never once changed course because of monitoring.
The players say we're "Disneyfying" the game. Turning gritty into cute. War into weddings. Orcs into mascots.
They're not wrong.
The data says approachable properties have wider TAM. Total addressable market. That's the metric now. Not "subscribers who love the game." Not "community that built this franchise." TAM.
TAM doesn't post on forums. TAM doesn't write goodbye letters. TAM doesn't have 20 years of muscle memory and lore knowledge and raid nights that turned into real friendships.
TAM is a number in a slide deck that makes a board feel comfortable.
We added player housing. Players have asked for it since 2004. We launched it in 2026. Twenty-two years. We described this as "listening to our community."
We are very good at listening. Eventually. When the feature aligns with a monetization roadmap.
Here is what I know and cannot say in a meeting:
The name was never the problem. The name built this. The name survived server crashes and subscription drops and an activision merger and a harassment scandal and a $68.7 billion acquisition.
The name is "Warcraft" and for 30 years nobody was confused about what it meant.
The problem is not that new players find the name intimidating.
The problem is that old players are starting to find us unrecognizable.
And we don't have a focus group for that.
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Three years ago today we lost @ReeseWidman. I miss my son every single minute. Nothing is the same. I love you.
#reesewidman #14Widdy #MentalHealthMatters

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Apparently this child started crying because there was a dog on the plane.
Service animals are legally allowed to fly - and this happens more often than people realize.
So what’s the right move here?
Should the parent prepare the child better?
Should flight staff step in to help calm the situation?
Or is this just something passengers need to adjust to?
What would you do in this situation? ⬇️ 🇺🇸
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It is World Mental Health Day. Please take care of yourself and let’s remember and honor the ones we have lost.
“Do what I couldn’t do; get help.”
@ReeseWidman
#reesewidman
#14widdy
#34ever

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32 months without my son…
Not a day goes by without me thinking maybe I could have done something different to save him.
I don’t know, but it was my job.
You should be here @ReeseWidman I am sorry.
#reesewidman
#14widdy
#MentalHealthMatters

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Corey Widman retweetledi

Fall athletes, coaches and parents/caregivers! Please join us on Tuesday, September 2nd at 6pm for our All-Sports Meeting. We will be welcoming @widdys_work to provide us information about Mental Health Awareness and athletics. Please do not miss this meeting! #GetEmTrojans

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Had a fun summer with the @SeattleStuds. I hit .327/.431/.960. 50 hits with 17 doubles, 4 triples, and 2 HRs.
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Thank you @PNW_CBR!
PNW College Baseball Report@PNW_CBR
#Uncommitted JUCO 2026 outfielder Bradley Carl (@bradleycarl_5) from @Pierce_Baseball is having a hot summer for the @SeattleStuds. Carl is slashing .367/.460/.600 (1.060) with 9 doubles, 3 triples, 2 home runs, 23 RBI, and 13 stolen bases.
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@juliana_berg @pnwconservative Taking a knee and kissing the ring
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@pnwconservative Where were these people when King-Inslee was ruling the land? 🙄
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