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See the campaign, and take the Double Standards pledge, here: cpblondon.com/change-the-nar… cpblondon.com/portfolio/doub…

He’s passionate. She’s hysterical. He’s assertive. She’s bossy. The campaign resonated with 20M people across platforms, as well as across countries, with gendered language being a global problem.

In 2023, we learnt that one in five British men think it’s never problematic to use sexist languge — and only 14% of men feel comfortable calling out sexism. That’s why we launched the Double Standards campaign, to call out insidious sexism that hides in everyday languge.

'I'm asking for it': Calls for law change to require 'clear yes' to sex standard.co.uk/news/uk/consen…

Love this! Will be so helpful in making it clear & obvious what consent is, coercion & not saying no is not a yes!

I feel people are totally missing the point with this🤦🏻‍♀️The slogan “I’m asking for it” is attention grabbing & straight to the point, nobody asks to be raped that’s not what this campaign is saying. They are wanting to change the way consent is viewed in society & by law!

This needs to stop. We need to ask for consent — that’s why #imaskingforit. It’s time we got in line with other countries. We need to sign the petition at affirmativeconsent.uk and demand legal change. @DrProudman @Right2Equality #affirmativeconsent #onlyyesmeansyes

The CPS recognises proving a lack of consent is a difficult part of prosecution and why so many rape cases fail.

When we developed the slogan “I’m Asking For It,” we wanted to be intentionally provocative. How often has the justice system failed women when it put the blame on them, instead of asking the perpetrator what they did in order to ensure consensual sex?

Welcome to the first of our WMN 'Top 5', a monthly curated news list that rounds up the news content most relevant to women in today's marketing landscape. Click the link to read more 👇 linkedin.com/feed/update/ur…

@sheaconduct Hello! So sorry we missed this. Assuming the story has ran now?

@CPB_LDN Hello, I work for the BBC World Service radio. Hope you're well. Today we're speaking to people who were fans or followers of Heather Armstrong. I saw you tweeting about it and was hoping we could talk. Could you direct message me please? Thankyou!

we're extremely saddened by the news of Heather Armstrong's passing. The 'queen of mummy blogging' wrote frequently about her children, relationships and personal struggles. theguardian.com/us-news/2023/m…

Congratulations to the shortlisted entrants in our 2023 Specialist: Best Use of Creativity category - @cpb_ldn @rapp_uk @TweetCatchers @tinmancomms @Wcommlondon bit.ly/3MZV4dt Join us on 9 June 2023 to celebrate the winners 🏆 bit.ly/3ovkeGX

skysports.com/football/news/… A step in the right direction: destigmatizing periods. 👏

Have you seen our Mother's Day Cards for misogynists? (Sound on!) 👀 Read more here: wmn.cpblondon.com/portfolio/moth…

Ad of the Day – Thortful, "Mother's Day cards from misogynists" by WMN @CPB_LDN buff.ly/3yvnzHM

‘You Belong Behind the Kitchen Sink. Happy Mother’s Day!’ @CPB_LDN creativebrief.com/bite/you-belon…

@eirinelo We're thrilled to see so many people joining us in this important conversation!