CPG WIRE

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CPG WIRE

CPG WIRE

@cpgwire

Daily CPG News 🥫 Inquiries: [email protected] 📧

Katılım Ağustos 2021
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CPG WIRE
CPG WIRE@cpgwire·
After hitting a $100M+ run rate and partnering with L Catterton earlier this year, Mars Men is making its retail debut by launching nationwide at GNC. Founded by Benjamin Smith and Zach Stuck, Mars Men offers natural testosterone support solutions designed for energy, focus, and strength. Their hero product is formulated with Fenugreek, Tongkat Ali, Zinc, Boron, and several other active ingredients to support long-term health and vitality. In March, Mars Men closed a $27.5M Series A funding round led by L Catterton.
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CPG WIRE
CPG WIRE@cpgwire·
BUFFS secured $1.1M in pre-seed funding ahead of its August 11th launch. Co-founded by recent college grads Beckett Kitaen and George Zhou, BUFFS offers grass-fed beef puffs that are gluten-free and seed oil-free. Each serving contains 10-12g of protein. The company is launching with three flavors: 🥩 Original 🧀 Cheesy 🌶️ Sriracha Several seasoned operators and consumer investors like Jordan Brown, Ari Raz, Nicholas Mares, Sumesh Sachar, Gurdeep Prewal, Andrew Costa, Gregg Clifton, Bryce Petty, and many others participated in the round.
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CPG WIRE@cpgwire·
SPYLT just released a new limited-edition flavor: Banana Milk. Each can contains 20g of protein, 0g of sugar, 60mg of caffeine, and 90 calories.
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PRIMA
PRIMA@eatprima·
we did our big one🤭
CPG WIRE@cpgwire

Prima just launched its ancestral protein bars nationwide at Kroger. Starting today, Prima is available in the following flavors at nearly 500 Kroger stores: 🍫 Cacao 😋 Salted Caramel 🍪 Cookie Dough Founded in 2023, Prima is one of the fastest-growing brands in the protein bar category, built on the belief that protein should come from real, recognizable ingredients. Additionally, Prima offers the cleanest protein bar with the highest protein content on the market (21g of grass-fed protein). Prima will continue expanding in the natural and conventional retail channels throughout 2026.

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CPG WIRE
CPG WIRE@cpgwire·
Prima just launched its ancestral protein bars nationwide at Kroger. Starting today, Prima is available in the following flavors at nearly 500 Kroger stores: 🍫 Cacao 😋 Salted Caramel 🍪 Cookie Dough Founded in 2023, Prima is one of the fastest-growing brands in the protein bar category, built on the belief that protein should come from real, recognizable ingredients. Additionally, Prima offers the cleanest protein bar with the highest protein content on the market (21g of grass-fed protein). Prima will continue expanding in the natural and conventional retail channels throughout 2026.
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CPG WIRE
CPG WIRE@cpgwire·
Electrolyte-enhanced bev alc sales continue to explode as consumers seek more functionality. The largest brands in the fast-growing subcategory by sales are: - Happy Dad - SpikedAde - Super Lyte - Vodkade
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CPG WIRE
CPG WIRE@cpgwire·
Snack Buddies just made its retail debut by launching storewide at Harris Teeter. You can find Snack Buddies in the freezer aisle at Harris Teeter.
CPG WIRE@cpgwire

After selling Yasso to Unilever in 2023, co-founders Amanda Klane and Drew Harrington are back with Snack Buddies, a functional, better-for-you snack brand. Snack Buddies debuted with a line of Mini Muffins featuring better ingredients, 5g of protein, sneaky veggies, and half the sugar and twice the fiber of the leading mini muffin brand. Snack Buddies launched with four flavors: 🍪 Chocolate Chip 🍫 Fudge Brownie 🎂 Birthday Cake 🫐 Blueberry (coming soon)

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TJ Bongiorno
TJ Bongiorno@TJ_Bongiorno·
We’re live in Pop Up Grocer for the next 3 months starting today If you’re in the west village it would mean the world to me if you dropped in and grabbed a can 205 Bleecker St
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CPG WIRE
CPG WIRE@cpgwire·
Evergreen just added former Poppi CMO Andy Judd to its Board of Directors. Prior to joining Poppi, Judd helped drive growth and brand relevance for a portfolio of iconic consumer brands including Laird Superfood, Yasso, and ONE Brands. Founded in 2020 by Emily Cole Groden, Evergreen is the top-selling frozen waffle brand across the two largest natural retailers and delivered double-digit growth for the 12-week period ending on May 17th. Evergreen is backed by Melitas Ventures and Terpsi Capital.
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CPG WIRE@cpgwire·
Cann just launched its first non-infused beverage line with two flavors: 🍊 Blood Orange Cardamom 🍋 Lemon Lavender Cann 0MG is formulated with a blend of magnesium, electrolytes, L-Theanine, and passion flower. The new line is available online starting today and will debut in retail throughout August. Cann was co-founded by Jake Bullock and Luke Anderson in 2018. The company generated nearly $40M in revenue in 2025.
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CPG WIRE@cpgwire·
According to a report from WWD, UK-based Reformed closed a $22M funding round led by IRIS Ventures. JamJar Investments also participated in the round. Founded in 2024 by Neil Saada and Neil Marrakchi, Reformed offers a variety of functional coffee, matcha, and mocha products. The company is profitable and quickly scaled to $70M in annual revenue. IRIS Ventures has made several wellness investments including Healf, Superlativa, Olistic, Biomel, and Maurten.
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CPG WIRE@cpgwire·
Cazcanes Tequila announced a distribution partnership with Reyes Beverage Group in six key markets. Reyes will assume distribution in Texas, Colorado, Arizona, Oklahoma, Louisiana, and Hawaii. The partnership will take effect on August 1st. According to Edwin Dolgopyat, the CEO of Cazcanes, “this is about more than expanding our distribution. It’s about partnering with a team that shares our long-term vision and commitment to building brands the right way.” Late last year, Cazcanes hired former WhistlePig Whiskey CEO Jeff Kozak as President. Kozak helped scale WhistlePig from $1M in annual sales to over $100M.
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CPG WIRE@cpgwire·
According to Co-Founder & CEO William Hicks, Magic Mind sells one shot every three seconds. The milestone comes as Magic Mind pushes deeper into retail, securing distribution at Target, Fresh Thyme, New Seasons Market, and several other chains.
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CPG WIRE@cpgwire·
Firehook launched a limited-edition collab with Grillo's Pickles. The new flavor will roll out across national and independent retailers throughout July.
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CPG WIRE@cpgwire·
Kreatures of Habit just launched its high-protein and creatine-powered DAILY BAR nationwide at Sprouts. To celebrate the launch, Kreatures of Habit founder Michael Chernow is hitting the road for a multi-state RV tour, partnering with local run clubs and stopping at Sprouts locations to connect with consumers through movement, community and product sampling. Starting today, Chernow will travel through Southern California, Nevada, Arizona, Utah and Colorado before making additional stops in South Florida. Each DAILY BAR delivers 20g of plant-based protein, 3g of creatine monohydrate, 9-10g of fiber, and no seed oils or sugar alcohols.
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CPG WIRE@cpgwire·
Misfits just launched its most indulgent range to date and the brand’s first product made with whey and collagen protein. Misfits Stuffed delivers the texture of a candy bar along with 17g of protein, 170 calories, and no added sugar. Three flavors are available: 🧂 Salted Caramel 🥜 Peanut Butter 🍫 Chocolate Frosting Misfits Stuffed is available on their website and Amazon.
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CPG WIRE
CPG WIRE@cpgwire·
Melting Forest just launched its sparkling protein line in the Forager Set at Sprouts. The brand’s Glow Up line features 15g of protein, 5g of collagen, magnesium, mushrooms, and vitamins. Four flavors are available now at Sprouts: 🌺 Hibiscus Berry 🍏 Apple Ginger 🍊 Blood Orange Saffron 🍋 Lemon Rosemary Functional beverage vet Sean McDonald launched Melting Forest in 2024.
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