CPG WIRE

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CPG WIRE

CPG WIRE

@cpgwire

Daily CPG News 🥫 Inquiries: [email protected] 📧

Katılım Ağustos 2021
2.6K Takip Edilen12.6K Takipçiler
CPG WIRE
CPG WIRE@cpgwire·
Birchwell, a new consumer healthcare platform created by Avista Healthcare Partners, just launched and announced its first acquisition. Birchwell is acquiring Bag Balm, a Vermont-based therapeutic skincare brand that launched in 1899. Bag Balm has been majority owned by Gemini Investors since 2014.
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CPG WIRE
CPG WIRE@cpgwire·
Rogue, a Los Angeles-based snack company that produces high-protein chips made without seed oils or artificial ingredients, officially launched today with four SKUs. The brand was co-founded by Tommy Riggs and developed by Science, Inc., the team behind viral household brands Dollar Shave Club and Liquid Death. Rogue is launching nationally at 2,800 Walmart doors in July and is also available via their website.
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CPG WIRE@cpgwire·
FREE BIRD Southern Spring Water just landed at Walmart in the Southeast. The company’s still & sparkling water varieties are now available in Florida, Alabama, Georgia, and South Carolina, with additional placements in select neighboring states. Founded by Jay Williams in 2024, FREE BIRD sources its water from Georgia’s Blue Ridge Mountains and packages it in recyclable aluminum cans. In addition to launching at Walmart, FREE BIRD partnered with Joe Gibbs Racing and NASCAR driver Chase Briscoe earlier this year.
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CPG WIRE
CPG WIRE@cpgwire·
Maesa announced the sale of Anomaly to Reliance Retail, India's largest retailer. Founded in 2021 with Priyanka Chopra Jonas, Anomaly rapidly built a global presence with its clean, vegan, and high-performance haircare products. Maesa is the beauty incubator behind brands like Being Frenshe and Kristin Ess Hair.
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CPG WIRE
CPG WIRE@cpgwire·
Gymkhana Fine Foods, the consumer goods arm of iconic London restaurant Gymkhana, just secured $8.5M in Series A funding. CAVU led the round. While Indian food is one of the fastest-growing global cuisines, with more than $5B in at-home consumption in the U.S. and UK, the category lacks a premium, chef-crafted player like Gymkhana Fine Foods. Co-founded by Gulrez Arora and JKS Restaurants, Gymkhana Fine Foods brings high-quality Indian cooking into the home and retails at Whole Foods, Waitrose, Sainsbury’s, and other leading retailers.
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CPG WIRE@cpgwire·
Crazy Mountain, the non-alc beer brand founded by the trio behind Casamigos, announced a $15M seed round led by CAVU Consumer Partners. Coatue and Discovery Land Company also participated in the round. George Clooney, Rande Gerber, and Mike Meldman launched Crazy Mountain in March with two brews: Original and Lime. Crazy Mountain is led by CEO Steve Fechheimer who previously served as the CEO of New Belgium. Prior to joining New Belgium, Fechheimer spent several years in executive roles at Beam Suntory. Crazy Mountain is available via their website and will begin rolling into retail shortly.
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CPG WIRE@cpgwire·
Jams, the better for you PB&J brand that Dropout Companies launched in 2025, just hit a major milestone. Last week, their Strawberry 4-packs surpassed Uncrustables in same item sales at Target. Even more impressively, Jams debuted at Target just six months ago. Source: Target Sales Data
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CPG WIRE
CPG WIRE@cpgwire·
The Wine Group (TWG), the second largest wine supplier in the U.S. behind Gallo, just acquired RTD cocktail specialist St. Agrestis. Founded in 2014 and based in Brooklyn, St. Agrestis is best known for its non-alcoholic Phony Negroni cocktail range. The company sold 59,000 cases in 2025 with the majority of sales coming from the on-premise and retail channels.
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CPG WIRE
CPG WIRE@cpgwire·
Yesterday at The Beverage Forum, Conor McGregor unveiled MAC Energy, a new functional beverage brand. Each can of MAC Energy delivers 200mg of natural caffeine, 250mg of Cognizin, and 2g of GoBHB active ketones to fuel cellular energy. MAC Energy will launch on July 12th with flavors like Forbidden Green Apple, Proper Punch, Orange Creamsicle, and three others. McGregor is no stranger to the beverage industry; he previously founded Proper No. Twelve which was acquired by Proximo Spirits.
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CPG WIRE
CPG WIRE@cpgwire·
House of Party, the premium party supplies brand created by Petra Brands, just launched on endcaps across the country at Target. House of Party allows anyone to party like a pro with their effortless and highly-curated Party in a Box Kits. Petra Brands is a global house of brands shaping the next generation of consumer products across beauty, wellness, pet, party, and lifestyle. Their brand portfolio includes Luna Naturals, Fomin, Everymood, Roofus, and House of Party.
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Max Mulvihill
Max Mulvihill@MaxMulvihil·
Star studded cast of investors…but the brand is feeling floppy. I guess no/low operating experience. I had high hopes and I still believe there is a ton of space in the category.
CPG WIRE@cpgwire

Neutonic just closed a $6M funding round at a $60M valuation. Founded in 2023 by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic has already sold more than 7.5 million cans and is on track to exceed $25M in revenue this year. Neutonic is launching at 500 Sainsbury's doors in the UK this month and is gearing up to significantly expand its retail presence across the U.S. Participants in the round include Alan Barratt, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah, Zach Ranen, and several others.

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CPG WIRE
CPG WIRE@cpgwire·
TIES, a men’s fertility and performance supplement brand, launched with $1.5M in funding. The seed round was led by HumanCo, the health & wellness holding company founded by Jason Karp. Founded by husband-and-wife team Luke & Camryn Novak, TIES aims to solve an alarming but overlooked problem: global sperm counts have declined more than 52% since 1973. The company’s debut product, Foundations, was developed in collaboration with leading physicians and specialists in reproductive medicine, integrative health, and preconception nutrition.
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CPG WIRE@cpgwire·
Swiss supplement company KA-EX just launched Creatine EAA+ Booster, a new functional beverage line. Since creatine degrades quickly in liquid, KA-EX utilizes push-cap technology to separate the creatine until the moment of consumption. Each bottle delivers 3g of creatine monohydrate, 3.5g of EAAs, 1g of L-Citrulline, and 105mg of caffeine.
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CPG WIRE@cpgwire·
818 Tequila is celebrating its fifth birthday with an investment from Sazerac, the New Orleans-based spirits giant. In addition to making a minority investment, Sazerac also formed an exclusive U.S. sales & distribution partnership with 818. The partnership builds on 818 Tequila’s strong momentum, pairing the brand’s proven traction and cultural relevance with Sazerac’s extensive brand-building expertise. Founded in 2021 by Kendall Jenner, 818 Tequila has consistently delivered double-digit volume growth and is currently available in more than 30 countries. Sazerac owns a wide variety of brands including Buffalo Trace, Fireball, BuzzBallz, Southern Comfort, and SVEDKA Vodka.
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CPG WIRE@cpgwire·
Neutonic just closed a $6M funding round at a $60M valuation. Founded in 2023 by Chris Williamson, James Smith, Luke Betts, and Shan Hanif, Neutonic has already sold more than 7.5 million cans and is on track to exceed $25M in revenue this year. Neutonic is launching at 500 Sainsbury's doors in the UK this month and is gearing up to significantly expand its retail presence across the U.S. Participants in the round include Alan Barratt, Ollie Marchon, Ross Edgley, Dan Martell, Codie Sanchez, Nomit Shah, Zach Ranen, and several others.
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