lw

@IdrisEcom_email Okay, are those contractors or fully employed at your company?

@createdbylw Yeah, I also have 2 German account managers. I mostly found them through referrals or recruiters.

We hire people from some of the biggest, most "renowned" email agencies in the industry. They come into interviews and brag about managing 10-15 clients at once. Let me save you the pitch: that's not impressive. That's a red flag. It is physically impossible for one account manager to do great work on 10-15 brands. Here's what gets dropped: - Creating the actual deliverables - Checking campaign performance properly - Getting on client calls with focus - Giving meaningful feedback - Reviewing results week over week - Thinking about split tests - Thinking about actual strategy There isn't enough time in a week. So what happens? The AM becomes a fireman. Jumping from one burning client to the next. Putting out small fires. Never building anything. Never moving the needle on repurchase rate, LTV, or incremental new customer revenue. If your agency's AM is handling 10+ brands, you are paying for someone burned out, running on autopilot, and copy-pasting last month's campaigns. Ask the question before you sign. The answer tells you everything.

@JemBourouhDE @adv_ceo @RenzMaxR Would you make the move now or wait until winter?

@adv_ceo @RenzMaxR bro bin in meinem villain arc, lass mich in ruhe

Deutschland wäre das beste Land der Welt (mit Abstand) - wenn wir eine normale Regierung hätten. Top Autos Top Natur Top Architektur Top Wirtschaft Top Kultur Top Infrastruktur Top Lage Etc. (Italien wäre auf Platz 2)

@JemBourouhDE @adv_ceo @RenzMaxR @JemBourouhDE Still worth it moving to Dubai? How would you see the situation currently? Wanted to move from Germany, but now thinking about Cyprus and other places.

@thedennis prompts

I spent 40 hours reverse-engineering 7 creative strategy tools. Motion, Atria, Foreplay, Gethookd. All of them. What I found: → They're all using the same prompts → Same hook formulas → Same script frameworks → Same research templates So I compiled everything into one doc: 150+ copy-paste prompts 35+ hook tactics with examples 45+ visual format templates Full script frameworks They charge $500/month for this. I'm giving it away free. Comment "PROMPTS" and I'll send it.

@calumnolan_ Currently having this problem. Do you have AMs yourself by now, or how does the team look like atm?

Every time I speak to another email agency owner, the same bottleneck comes up: hiring strong designers and AMs who actually present well and don’t damage the agency’s reputation. Seriously considering building a recruiting + training arm to solve this. Similar to what @devantae_masaun has done with Deal Fuel. On going training not just in executing, but in class.

@rezenmann For an email marketing agency, do you think it would be possible to just have designers and Klaviyo techs with copy and management being automated? Or is an account manager still needed? How do you see the needed team structure for email agencies with AI?

stage 1 solo operator in 2026 is genuinely not the bottom of anything some of you with 10 person teams should look at this

@ecommmoose Playbook

We quietly ran a consulting program 🤫 We took 35 brands at $100k+ a month, & worked with them for 90 days. 4 hit their first $1M+/mo 6 scaled past $2M+/mo Multiple crossed $10M+/mo I filmed the exact playbook. Like, RT, comment "Playbook" (must follow) & I'll DM it.

@rezenmann @rezenmann Still worth hiring an AM for an email agency? Already using Claude for copy + automated 80% of campaign calendar creation. Any other automations you’re seeing top email agencies use?

you have to have a shit muncher on your team. i legit believed that building good enough systems is basically the way to go. now i think i'm actually retarded for even saying those things lmao like we had MCP agents pulling client data, updating content calendars based on past campaign performance, or analyzing meta ads creatives and spitting out messaging variations. typingmind / manus / claude + nanobanana api = 30 statics in a few seconds. 2 hours max for a full month of stuff for clients. no ACTUAL writing. just clicking the fucking buttons people still didn't do it bro. what the fuck come on lmaooo and it's not even a one time thing. i've seen this across so many agencies now it's making me question my entire existence as an ops guy honestly reality aint giving any shit about my expectations of systems: no matter how dialed systems are, someone always has to be inside watching the humans (or to be more precise director of shit munching). handle the drama, the 2am calls, the guy who decided today was the day to go fucking rouge on a process that works perfectly fine, team member telling she’s pregnant, etc fully autonomous agency is not impossible. at the small scale - yeah, def doable. at the 50+ clients - no hit dark souls is easier gents. systems are the floor. people management is the ceiling. took me embarrassingly long to actually feel that vs just knowing it (skill issue)

@kamal_razzak @binghott @iamshackelford @DenneyDara @sourfraser @MatthewGattozzi @pkennedy93 @thedennis @harrydelmege_ @heyitsalexP STRAT

I interviewed all of the best creative strategists in the world. @binghott. @iamshackelford. @DenneyDara. @sourfraser. @MatthewGattozzi. @pkennedy93 @thedennis. @harrydelmege_. @heyitsalexP. (thank you so much guys, you're all the best) If you read this document you will be able to become, train, & hire the best advertiser/creative strategist in the world. I promise you that. Hiring and training creative strategists is one of the most expensive mistakes you can make if you get it wrong. So I asked the best in the world: what separates the ones who actually produce winners from everyone else. I wrote it all up in one doc. I put a lot of time into this and there literally 0 AI, just 14 pages of straight sauce. reply "STRAT" and I'll send it over.

@IdrisEcom_email Not Dubai anymore? How do you see the conflict right now? Do you still think it's worth moving there, and would you do it now or wait it out?

I’ve been to nine countries in the past three months and visited over a dozen cities. I can honestly say that nothing really sparked something in me, except for Portugal. I’m currently in Lisbon and it’s one of the best, calmest and most enjoyable places I’ve ever been. It’s a place that really embodies quality of life.

@mikefutia OS

I just built a Brand Operating System inside Claude Cowork 🤯 A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice. All inside Claude Cowork. Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category. If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop: → Build 3 foundation files once per brand → Every skill you create reads from the Brand OS automatically → Hook writer pulls your voice + customer pain points → Brief generator pulls your positioning + angles → Script writer pulls the brief + brand DNA → Every output is calibrated to your brand on the first pass No re-briefing Claude on every chat. No editing for an hour to fix generic AI phrasing. No creative that sounds like it could belong to any brand. What you get in the playbook: → The exact Brand OS file structure I use → Templates for all 3 files you can fill in for any brand → The architecture that makes every Claude skill 10x sharper → The exact setup for agencies running a Brand OS per client For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster. Set up the Brand OS once per client, and every campaign after that is already calibrated. I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients. Want it for free? > Like this post > Comment "OS" And I'll send it over (must be following so I can DM)

@PatrickSchenken @PatrickSchenken Been thinking about moving there, would you still make the move right now with everything going on? Also, would you go now or wait until the end of the year? Trying to avoid arriving when it’s boiling.

Everyone on the outside seems to know more about Dubai than the people actually living here. “Envy is the ulcer of the soul.” Still building businesses, still inspired, still safe, still doing the exact same things as before. Nowhere else I’d rather be.

@adamtaylorl tracker

Brands spending $2M+/mo on Meta all use one thing to scale creative. A creative tracker. Here's the exact tracker we use across every client – free for the next 48hrs. Comment "tracker" and I'll send it over.

@JemBourouhDE Appreciate it, would you still move to Dubai right now despite everything going on? Or would you wait until things settle down and the weather cools off a bit? I’d rather not make the move during summer.

@createdbylw No GmbH, just LLC, meaning no Wegzugsbesteuerung. Depends on you and your life goals. You can stay and stack real estate; in Germany it‘s too easy

Time is money, €198,100 to be exact 🫥

@calumnolan_ How many designers, techs, and copywriters do you have right now? Do you also have a non client facing project manager?

Another day, another Klaviyo bill reduced. Generating revenue is the priority. But saving your clients money matters just as much. $100 might not sound like much. But we regularly save clients thousands every month. And here’s what most people miss… Saving $3K on software isn’t just $3K saved. If your client runs at a 20% margin, that’s $15K in product they no longer need to sell just to break even. That’s real impact. Costs are rising everywhere. Ads, shipping, team. So be ruthless about cutting what you can. Because making money is great. But keeping it is what actually scales a business.

@calumnolan_ Hey Calum, really like your approach of staying boutique and still doing strategy and communication. Curios, what does your team look like right now? I was thinking about bringing on an account manager, but leaning more toward your approach instead.

@umzrs SEND

We manage subscriptions across multiple 7-8 figure Shopify brands Here's everything we've learned about Recharge, Skio, Loops, Seal and more - compiled into one free tool No fluff. No course pitch. Just the playbook we wish existed when we first started Like + comment "SEND" and I’ll DM it to you

@jordan_ross_8F OPENCLAW

The founders who figure out OpenClaw in the next 90 days are going to look like geniuses in 2027. The problem is most agency owners don't have time to figure out the install, the security risks, where to start, or what to actually hand it first. So my team built a 48-page beginner's guide that does it for you. Inside: — The exact prompts to hand it on day one — Plain English setup for Mac and Windows — How to secure it so it doesn't burn your business down — 42 copy-paste workflows across sales, marketing, ops, and finance Your competitors are sleeping on this. Comment OPENCLAW and I'll send it.