Creativebrief

We are super excited to launch our latest #DiversityDrivesCreativity report 🧠 Want an exclusive insight into the what, the how and the why of this year's most effective campaigns? It's free and ready to download now: content.creativebrief.com/diversity-driv…

New work by @LuckyGenerals x Make My Money Matter transforms Benedict Cumberbatch into a hot and sweaty sauna-loving CEO of a company using pension savers’ money to destroy the world’s forests for profit. Check it out: creativebrief.com/agency/lucky-g…

New work by @lookfantastic x Uncovered ranges from product-led hero VFX to creator-led UGC, seamlessly blending into TikTok’s For You Feed. Check it out: creativebrief.com/agency/uncover…

New work by @ForsBodenfors x @visitsweden is F&B Sweden's latest step in presenting Sweden as a unique destination under the concept ‘A destination of a different nature’. 🇸🇪 Check it out: creativebrief.com/agency/forsman…

This week's Hot Pick 🔥: @Anomaly x @CaptainMorganGB 🥃 Check it out: creativebrief.com/bite/hot-pick/…

New work by @Anomaly x MINI, "Grab the Corners", celebrates the car's six-decade legacy of exceptional cornering and performance. Check it out: creativebrief.com/agency/anomaly…

New work by @WonderhoodHQ x @Coral celebrates all types of football fans - from armchair experts to passionate pensioners, and continues Coral’s tonal shift as part of its ‘We’re Here For It’ brand platform. Check it out: creativebrief.com/agency/wonderh…

New work by Weirdo x @lululemon celebrates coaches fighting to make fitness more inclusive. Filmed mostly on iPhone, Ep.01 features coach Andy using BSL to make CrossFit inclusive for Glasgow’s Deaf community. Check it out: creativebrief.com/agency/weirdo/…

New work by @motherlondon x @Uber focuses on what Northerners love combined with the classic British weather. Check it out: creativebrief.com/agency/mother-…

Think Forward: Five Trends Shaping Social Media in 2025 hosted by @wearesocial 💥 Find out more via the Creativebrief platform: creativebrief.com/agency/we-are-…

New work by @JointLondon x The Collective launches a range of yoghurt pouches made for adults with a campaign aimed at commuters. Check it out: creativebrief.com/agency/joint/w…

As the festive season kicks off and consumers are bombarded with messages to “spend, spend, spend”, @WhichUK and @neverland_LDN are fighting against the unfair treatment of consumers and helping people to buy with confidence this Christmas. creativebrief.com/agency/neverla…

New work by @aandeddb x @LloydsBank shows how the Card Freeze feature on the latest Lloyds app can effortlessly resolve an awkward family moment between a dad and his daughter. Check it out: creativebrief.com/agency/adameve…

Hot Pick 🔥 ‘Culture Vanguards’ by @mediahubuk_ x @epidemicsound Check it out: creativebrief.com/bite/hot-pick/…

New work by @MCSaatchiLondon x Kenwood, 'The Flour', sees a series of hyperbolic disasters and radically happy endings. Shot in Milan, the spot features a real chihuahua and a statue that took four weeks to carve. Check it out: creativebrief.com/agency/mc-saat…

Hot Pick: JD sports x @uncommon_studio 🔥 Check it out: creativebrief.com/bite/hot-pick/…

New work by @RecipeLondon x @BetMGM features Chris Rock rallying athletes with his dynamic style to “get out there and entertain us!”. Check it out: creativebrief.com/agency/recipe/…

Hot pick 🔥 @DontPanic x @Shelter: 'World of Our Own' Check it out: creativebrief.com/bite/hot-pick/…

Industry Insights 2024 Vol. 2: Underconsumption Core 🌎 Want to check out all of our latest topics? Download the full report: content.creativebrief.com/industry-insig… @wearesocial @WKLondon @uncommon_studio @wearehouse337

New work by @motherlondon x @IKEA turns IKEA mattresses into sentient wrecking balls, designed to eliminate distractions and help people focus on getting to bed on a comfy mattress. Check it out: creativebrief.com/agency/mother-…