crossover

We are live! Innovative, cross-channel, location-centric marketing solutions that create better connections between online & offline activities. If you are a brand, agency, media owner or tech company we'd love to chat. crossovercomms.com

LGBTQ+ focused businesses can add a special tag on Google Maps, to help people who choose to support diverse businesses and could help queer people find nearby communities theverge.com/2022/6/22/2317…

One of our most important projects from the last year. Multi-platform geo-targeting complementing OOH & offering support to women experiencing abuse or assault. jcdecaux.co.uk/leading-insigh…

Once again, @Snapchat are putting location at the forefront of their product development #geomarketing techcrunch.com/2022/02/16/sna…

Domino's is adding a @what3words option to delivery orders to improve location accuracy retailtimes.co.uk/dominos-teams-…

Amazon to open fashion store where algorithms suggest what to try on theretailbulletin.com/fashion/amazon…

Useful article from our friends at Lobster / SMG on the evolution of shopper marketing channels (including our own geo-social proposition) lobster.team/post/the-power…

We are too! Great work Steve & crossover team

Snapchat is now offering geotargeted ads in it's maps section #locationmarketing streetfightmag.com/2020/08/20/sna… via @streetfightmag

Coca-Cola are allowing customers to use smartphones to make selections on their vending machines #QRcodes #contactless wltz.com/2020/07/14/coc…

Some brands that that have actually been opening new physical stores & deploying alternative concepts or technologies retail-week.com/stores/in-pict…

Google has rolled out new Augmented Reality Depth API which allows digital objects to accurately appear BEHIND real world objects developers.googleblog.com/2020/06/a-new-…

Geolocation data helps Burger King reward those who stay at home the longest thedrum.com/news/2020/06/1…

@capture_agency generating incremental in-store sales by tapping into our unique approach to geo-social advertising linkedin.com/posts/jamesmda…

Year 1 done, so, on to year 2... If our specialist, multi-channel approach to location-centric marketing could help you, please do get in touch. Whether it's for consultancy, campaign planning /activation or product development we'd love to chat. @crossover_comms

Phew, we made it past year 1 so this feels like the perfect time to say a massive thank you to all @crossover_comms clients, partners, project contributors & suppliers. Also to the many people across the industry who shared their hugely valuable advice, opinion and experiences!

5 surprising things that GPS can do knowablemagazine.org/article/physic…

The official page for Google's new hyperlocal social network experiment, Shoelace. shoelace.nyc

Unmanned smartphone-centric stores closing down in China. But apparently not in Japan where they make better use of the data. Via @benedictevans weekly newsletter asia.nikkei.com/Business/Busin…

A complicated situation but will become important for B2C comms. Android SMS is evolving to enable richer content & Google is finally taking charge. #mobilemarketing #RCS theverge.com/2019/6/17/1868… via @Verge

Welcoming the awesome Jen Witt to the @crossover_comms team to head up data, GDPR compliance and programmatic technology & products @SymingtonUk linkedin.com/feed/update/ur… …