Captainless 🏴
2K posts


I just built a Brand Operating System inside Claude Cowork 🤯
A connected system of files that every skill automatically reads from, so your hook writer, brief generator, and script writer all speak in your exact brand voice.
All inside Claude Cowork.
Perfect for DTC brands and agencies tired of generic AI output that sounds like every other brand in their category.
If you're opening a new Claude chat and re-explaining your brand, re-pasting your voice guidelines, and re-describing your customers every single time, a Brand OS fixes the entire loop:
→ Build 3 foundation files once per brand
→ Every skill you create reads from the Brand OS automatically
→ Hook writer pulls your voice + customer pain points
→ Brief generator pulls your positioning + angles
→ Script writer pulls the brief + brand DNA
→ Every output is calibrated to your brand on the first pass
No re-briefing Claude on every chat.
No editing for an hour to fix generic AI phrasing.
No creative that sounds like it could belong to any brand.
What you get in the playbook:
→ The exact Brand OS file structure I use
→ Templates for all 3 files you can fill in for any brand
→ The architecture that makes every Claude skill 10x sharper
→ The exact setup for agencies running a Brand OS per client
For agencies: this is how you build a perfect, reusable knowledge base for every client on your roster.
Set up the Brand OS once per client, and every campaign after that is already calibrated.
I put together a full playbook with the file templates, the architecture, and the exact setup process so you can build your own Brand OS for your brand or your clients.
Want it for free?
> Like this post
> Comment "OS"
And I'll send it over (must be following so I can DM)
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@hiarun02 Find bloated enterprise style software with features your ICP doesn't need. Build the bare bones for them. Get them from zero to setup in under 10 minutes.
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@UziCryptoo This one cost me €12k lol. x.com/cusloura/statu…
Captainless 🏴@cusloura
@BlackLabelAdvsr I bought my first (needed light renovation) with a mortgage and instantly realized I can't be doing this for 25 years. Spruced it up and sold for a profit - repeated and by the 3rd I was mortgage free + cash to renovate the next. I'm on my 9th now 😁👇
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@BlackLabelAdvsr I bought my first (needed light renovation) with a mortgage and instantly realized I can't be doing this for 25 years. Spruced it up and sold for a profit - repeated and by the 3rd I was mortgage free + cash to renovate the next. I'm on my 9th now 😁👇

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@UziCryptoo 3. Buy an old house, renovate it, sell & take profit to fund the next one. I bought my 3rd one for cash. I'm now in my 7th - bought for €12k and now worth €250k over 10 years.
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2.9 млрд. лева още са извън БНБ - Новини СЕГА
Някой да има разумно обяснение? segabg.com/hot/category-e…
Български

@thealepalombo I moved to Bulgaria 10 years ago, not Bansko but in Sredna Gora. Ancient history everywhere, thermal springs, quiet and clean air. The language was difficult but not impossible to learn.
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Rural Europe is going to become a lifestyle destination for millions, not just Europeans.
Thousands of historic towns sitting half-empty. Stone houses for €30-80K. Solid houses built for generations, realistically yours for under €200K. Often with incredible tax regimes.
The two things that were missing: internet and services. Starlink fixed the first. And these aren't the rural areas of the 90s, many towns close to larger cities are now perfectly served. People are moving back.
This is my "Starlink guide" to rural Europe: 10 places I'm considering for living or investment myself.
🧵




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@PastorDScott @RedPandaKoala Aliens are the least of our worries, he was crying because he was told the truth of our reality.
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@RedPandaKoala Grown man cried himsef to sleep every night because he was briefed about some aliens????
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🚨 Reagan’s Secretary of Energy John Herrington reportedly cried everyday after being briefed about UFOs, per Hollywood director who spoke with him
“I had to be briefed and I lived in an underground facility in West Virginia for months and every night after they would brief me I would cry myself to sleep.
This is not the world I thought I brought my daughters into. Aliens are real, they are here, and I’ve seen them.”
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@BowesChay @Revolut @NStoronsky The thought of making a Revolut account sends shivers down my spine.
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So @Revolut just closed my account. No reason, no discussion. I owed them nothing, never did, and had money in the account. I'm an EU citizen
This is the "Free Europe" they are telling us we live in? This is coming for anyone daring to stand up and speak out @NStoronsky?
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@poughps @WorkflowWhisper Not everyone does, but Alton kindly sent me the last one.
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@WorkflowWhisper Does anyone ever actually receive files from offers like this?
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i built 31 n8n workflows this month that replace
the most overpriced saas tools businesses pay for.
→ $299/mo email marketing platform — replaced
→ $199/mo social scheduling tool — replaced
→ $149/mo lead scoring software — replaced
→ $99/mo form + crm connector — replaced
→ $249/mo client onboarding system — replaced
total saas spend eliminated: $11,388/year
total time to build all 31: one weekend
i documented every single one in a free pdf.
reply "WORKFLOWS" + repost and i'll send it to you
(must be following so i can dm)
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@WorkflowWhisper Your last one was incredibly helpful so - WORKFLOWS!
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@front_ukrainian Your map looks like a flattened green roadkill squirrel being eaten out by an orange toad. What an analogy!
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@OlgaBazova Of course, we use it every year when making our lutenitsa.
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