Dan Kabakov

@ReclaimROAS Yeah consistently

@dan_kabakov This is such a practical way to look at it. A lot of Shopify founders stress over the mismatch when it’s often just leaky events at checkout or server-side. Have you seen the gap shrink after cleaning up tracking on any accounts?

Stop trying to make Shopify and Google Ads show the same number. They never will. The real question: is the gap under 30% or over 30%? Under = attribution variance. Normal. Stop worrying. Over = broken tracking. Fix it before you touch your bids. youtu.be/YUINK5Xnc0o

Is this legal?

when online shopping goes WAY too far

@dan_nikas True. Mosy accounts I audit don’t have a strategy either 🙈

@dan_kabakov Structure follows strategy. Not the other way around. What are you trying to achieve? Then build to that. Campaigns are just containers. What's the core idea?

Most ecommerce accounts I audit have the same structure problem. PMax eating brand traffic. Search and Shopping competing against each other. Budget split across 6 campaigns with no logic. Here's how I actually think about Google Ads structure for ecommerce:

4. Consolidate until each campaign has 30+ conversions/month before splitting More detail in the full Q&A breakdown: youtube.com/watch?v=RlXAOY…

1. Separate brand into its own exact match campaign first 2. Let PMax run Shopping only (one campaign, one asset group per product line) 3. Add Search only when PMax can't cover informational intent

Check out my latest article: Whats Broken in Most Ecommerce Google Ads Accounts linkedin.com/pulse/whats-br… via @LinkedIn

Google is building in-search checkout because they know that's where paid traffic dies. If your ROAS is disappointing and the campaigns look fine, check your mobile checkout before changing anything.

Your customer researched on Reddit before clicking your branded search ad. Attribution gave all the credit to the last click. Top funnel spend keeps getting cut. Then branded starts declining. The data was technically accurate the whole time.

Real client Google Ads audit Part 2 is live. 15% of the product catalog disapproved in GMC. 3 primary conversions competing against each other. Policy violations untouched for months. Every second account I open looks like this: youtube.com/watch?v=jm-xWG…

Google told my client to "upgrade" their campaign. "Should I click the green button?" The answer is never just yes when Google is involved. The prompt looks the same whether it's optional or structural. That's the whole problem.

Want to learn AI but overwhelmed by where to start? Each company built their own course: 1. Anthropic: anthropic.skilljar.com 2. OpenAI: academy.openai.com 3. Google: coursera.org/professional-c… Straight from the source. No better place to start.

Walked through all 3 red flags with real examples in this video: youtube.com/watch?v=CaYtCY…

Second: pull your change history. Campaigns pausing and reactivating every few days is a red flag. Third: ask your agency why ROAS dropped last week. "The algorithm is learning" with nothing else means they don't know.

If your Google Ads campaigns spike for 3 days then go quiet, your agency is restarting them on purpose to fake the results. Here's how the trick works:

Most ecommerce brands have no idea what happens to their ROAS when they scale Google Ads spend. There's a tool inside Google Ads that shows you exactly where your ROAS floor is before you commit to anything. youtube.com/watch?v=YlkPXz…