Daniel Walton

@colindougherty I do performance marketing for peptide brands $100m revenue generated + 40k+ sign ups What type of peptides?

Have a friend looking to hire Head of Growth for their peptide brand DTC brand, on Shopify They are on an absolute CRUSHER right now Shoot me a DM or share with a friend if interested

You can have perfect marketing fundamentals and still fail. Why? Because boring content gets scrolled past. I could nail the psychology, the hooks, the targeting... But if the creative isn't entertaining, nobody watches. Marketing fundamentals get you to the right people. Entertainment gets them to stop scrolling. You need both.

Every year, there's a new "marketing solution" wave. Clubhouse. NFTs. BeReal. Some social platform that goes viral for 6 months, then dies. And every year, these same boring agency models keep bleeding businesses dry while everyone else chases whatever's trending. - $15k/month retainers - Junior account managers - Cookie-cutter campaigns - Zero ownership of assets 6-month contracts - "Strategy" calls about nothing You know what these all have in common? They sell to desperation... And desperation for leads never goes out of style. The global digital advertising market is at $740 billion right now. Marketing agencies crossed $350 billion. Marketing automation is on track to hit $25 billion by 2030. These numbers don't exist because agencies deliver results. They exist because business owners feel like they can't do it themselves. Social media poured gasoline on that feeling. 73% of small business owners say marketing overwhelms them. 68% of entrepreneurs say they're afraid to manage their own ads. We raised a generation of business owners to believe marketing is too complex for them to understand. That fear creates a gap between what they need and what they think they can do. Agencies fill that gap. Look at what's actually happening right now. AI automation turned 90% of agency work obsolete, but retainers keep climbing. Meta's Advantage+ does targeting automatically, but agencies still charge $180k/year for "audience strategy." ChatGPT writes better ad copy in 30 seconds than junior copywriters produce in 3 days. And these retainer fees keep climbing every single year. Even when solutions show up, the dependency grows. AI was supposed to democratize marketing. Instead, agencies rebranded as "AI specialists" and raised their prices. Because dependency doesn't care about solutions. It cares about how you feel when you see competitors scaling while you're stuck in strategy calls. That fear is the real product. The monthly retainer is just the delivery mechanism. So while everyone chases the next marketing trend that'll be dead in 6 months, the people building real wealth in business keep the same approach year after year. Own your marketing. Control your data. Scale without dependency. The tools might change over time…but the need for marketing independence doesn't.

I run an agency. I also tell people to fire their agencies. Because 90% of agencies (including most of my competitors) are obsolete. They're charging 2018 prices for work that's now automated. Just because I profit from the agency model doesn't mean I have to lie about it.

@EcomKostnchko_ Champ🔥🔥

TODAY IS SO FUCKING MAJESTIC HOLY SHIT $2.3K REAL PROFIT AFTER REAL COUNT

@EcomKostnchko_ FINALLY

9am I just woke up and it chose violence fuck😭

Every Fire Your Agency client gets this guarantee: "Outperform your current agency within 90 days or full refund." Why can I offer that? Because our AI is trained on campaigns that generated $100M+ in revenue. Our coaching team has managed $20M+ in ad spend. Our systems are proven across 100+ businesses. Your agency learned Facebook ads from a $97 Udemy course. The confidence gap isn't even close. DM 'CONFIDENCE' to see the difference yourself.

@AayushKumar0717 can't go wrong 👏

@danieldwalton It's true but it requires dedicated AI learning which still lacks because most tech creators are launching old fashioned courses and just milking AI.

"AI will not replace you" Meanwhile:

@AmeeStelloAI fun just begins 🙌

@danieldwalton Thank you @danieldwalton - we're excited about what the future can bring

Today we’re launching New Hire Offer Packages — a new skill for the AI Compensation Agent at Stello. Creating an offer is still surprisingly manual: pull incumbents, check benchmarks, build spreadsheets, debate numbers… and often the final pay depends on how badly the recruiter wants to close. That’s how pay inequity creeps in. Our AI Compensation Agent changes that. It analyzes internal pay data, market benchmarks, and the candidate’s experience to recommend the right compensation package — plus a clear negotiation strategy: • Where to start the offer • How to negotiate • When the offer becomes inequitable internally No spreadsheets. No guesswork.Just consistent, data-driven offers that are competitive and fair.

Every business owner I talk to says the same thing: "My agency makes me feel stupid." I felt the same way for years: ⦁ Nodding along to jargon I didn't understand ⦁ Pretending monthly reports made sense ⦁ Feeling excluded from my own marketing That shared frustration is why FireYourAgency exists. To give you control and understanding back.

I'll be honest about something: FireYourAgency isn't for everyone. If you: ⦁ Need constant handholding ⦁ Don't want to learn anything new ⦁ Expect magic button solutions ⦁ Can't invest $5k+ monthly in ads Don't apply. I'd rather turn away bad fits than deal with unhappy clients.

7 signs your agency is bleeding you dry: 1. They use the same campaign template for every client 2. Account manager changes every 3-6 months 3. Monthly reports are just screenshots from Ads Manager 4. "Strategy calls" last longer than campaign optimizations 5. They blame iOS updates for everything 6. Creative turnaround takes 2+ weeks 7. You don't own any of the assets they build If you checked 3+, it's time to fire them.

@jyothiwrites Nice to meet you too🙏

@danieldwalton Thanks Daniel! New port beach? Love that place! Hello from sf 👋

Just hit 100 followers! 🎉 Made with 🐯 GROAR by @yannick_ferire

@elissasa AI is evolving well can't imagine what AI will be later on

This is exactly why we believe so deeply in physical AI. The next wave of AI won’t just sit on screens.
It will live in devices, move through the real world, and help people in context. Applied Intuition is doing this for vehicles.
At Memoket, we’re exploring what physical AI can look like for memory, conversations, and everyday productivity.

@elissasa love the take

Wednesday pattern: I open 3 different apps to check what I promised last week. Slack for the quick "yes, will do." Notion for the meeting note. Email for the follow-up I sent. The commitment was clear. The system to track it? Scattered. This is why context gets lost.

@baraklaniado congrats on this win man soon you will grow way more rooting for you

My growth on X has been phenomenal! 3 weeks ago I had 80 followers and now I've got over 3x that! 🥳📈 Thank you for following me, this account is going to constantly get better and grow into the millions!!

@jyothiwrites thank you so much for update not much knew about this

🚨 Breaking news: Meta just acquired Moltbook!! Now how they perfectly named it: Moltbook (Facebook) love the irony. Co founders Matt Schlicht and Ben Parr are joining Meta Superintelligence Labs under Alexandr Wang. Schlicht built the entire platform with his own AI agent without writing a single line of code. 1.6M agents on the platform already. Welcome to the new age where we will be watching agents chat with each other while the rest of us go touch grass.