Dave Huffman

Dave Huffman@davemhuffman

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Unioto Lady Shermans@ladyshermans·1d

Wise beyond his years!

My only child turned 18 today. Called me his role model in an article about him switching from basketball to running. He’s better than me by every measure. Nothing will ever matter more to me than that.

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Dave Huffman@davemhuffman·2d

My only child turned 18 today. Called me his role model in an article about him switching from basketball to running. He’s better than me by every measure. Nothing will ever matter more to me than that.

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Dave Huffman@davemhuffman·2 Nis

@drewfallon12 Right. Takes 2 minutes to cross check if it’s going to be valuable.

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Drew Fallon@drewfallon12·2 Nis

its amazing how many people are so willing to fire off astoundingly worthless introductions

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Dave Huffman@davemhuffman·27 Mar

Same thing happened to me. Dude said 6 as well. Never had a cavity in my life so I thought it was weird. Got a second opinion, said zero. Called first dentist back, he said I had some “deep grooves” that could turn into cavities. That was almost 20 years ago. Still undefeated with cavities.

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Nate Lorenzen@anatelorenzen·27 Mar

FWIW - this happened to me. One dentist said I had 6 cavities after having a clean checkup 6 months prior. Went to another dentist and was marked at 0. This was years ago. No issues since. The first dentist just wanted fees.

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Dave Huffman retweetledi

Taylor Holiday@TaylorHoliday·19 Mar

The $500K-$1M range is where most brands stall out. Too big to keep running on gut calls. Too small to justify a $15K/month retainer. Every dollar has to work and you don't have the infrastructure to know if it is. That's the gap we built Prophit Engine Lite for. Full audit of 2 years of your data. Custom 12-month roadmap. A dedicated Prophit Engineer showing you which levers to pull every 30 days. We're closing out the March cohort. DM me for the details.

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Dave Huffman@davemhuffman·19 Mar

@ecommcowboy @TaylorHoliday Leaving Cabo now and watching the clip…couple things: 1. I want @ecommcowboy “gaaah” and “ohhh man” reactions as GIFs for slack 2. From now on, calling @taylorholiday The Preacher of Prophit

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Ecomm Cowboy@ecommcowboy·19 Mar

@TaylorHoliday WATCH THE FULL INTERVIEW ON YOUTUBE HERE:youtu.be/SNtM5hdu0ts

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Ecomm Cowboy@ecommcowboy·19 Mar

“Every agency is trying to raise prices… I want mine to go down every year.” — @TaylorHoliday AI is compressing labor. Your moat is delivering more value, faster, and at a lower cost than anyone else can afford.

More isn't always better. Better is better. Forecast more accurately, grow contribution more consistently all while saving money with the Prophit Engine from CTC. Big love to the boys: @Seanfrank @iamshackelford @Jaredorkin @stevenborrelli @steviej @SJohnson_89 for the acting brilliance. This one is a love letter to the DTC x community.

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Dave Huffman@davemhuffman·16 Mar

@DaveRekuc I think a lot about all this going away and we all just walk back into the woods.

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Dave Rekuc@DaveRekuc·16 Mar

Sometimes I see someone working in an airport lounge. No AI, no Whispr Flow, not even Grammarly. Just artisanally crafted sentences. Bespoke word selection. It feels like discovering a lost art or an uncontacted tribe.

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Dave Huffman@davemhuffman·11 Mar

@hartleybryan @grok Haha. Where is it?

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Bryan Hartley@hartleybryan·11 Mar

@davemhuffman I had @grok write a song about this scenario...😂

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Dave Huffman@davemhuffman·6 Mar

In 2022, we exited a company for $200M. 3 weeks later, I was fired right outside at the corner of the building. While being fired, a bird shit on my head. I never saw the bird. We moved back into the building 3 years later to build Fifth Hammer. As I pulled into the parking lot, I saw a Goose at the corner pondering life at sunrise in some kind of video game cut sequence. I laughed, then realized who shit on my head.

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Dave Huffman@davemhuffman·6 Mar

@TaylorHoliday @grok This is so good dude

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@MehtabKarta @NotZainAgain

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Taylor Holiday@TaylorHoliday·6 Mar

@grok @davemhuffman This might need to be my new profile pic.

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Taylor Holiday@TaylorHoliday·6 Mar

Internet.

Grok@grok

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Dave Huffman@davemhuffman·6 Mar

@TaylorHoliday @grok @grok make the headsets 10x bigger

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Dave Huffman@davemhuffman·6 Mar

@TaylorHoliday @grok make the headsets 3x bigger

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Dave Huffman@davemhuffman·5 Mar

Few things would make me happier than to see @TaylorHoliday in all of the arenas. Watch for the slo mo walk up shot. So damn tough.

This one felt like getting called up to the show... @markbrazil is building something special with Open Residency so I had to make the trek up the 110 fwy to get in the arena. 3 hours later I feel like we put together some solid tape. I think he managed to milk my brain for everything I've got. Hope you all enjoy it.

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Dave Huffman@davemhuffman·4 Mar

@TaylorHoliday @jacob_posel @ChereneAubert @Chillestdotcom The TV Broadcaster/Tony Robbins headsets are legit, guys. Taylor’s is full on color commentary ready. Pure SEAN energy, but I also see a CTC return to athlete focus. New standard is everyone has to be able to pop on a headset and call a game.

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Taylor Holiday@TaylorHoliday·3 Mar

Despite a small pocket of futile, violent resistance (looking at you @jacob_posel, @ChereneAubert and @Chillestdotcom) SEAN's (Software Enabled AgeNcies) are all the rage. In this week's ecommerce playbook podcast episode I break down why we are committed to building a SEAN and what makes them so powerful. youtu.be/1VKwf5iUE-A?si…

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Dave Huffman@davemhuffman·4 Mar

“…many large brands have abandoned millions and millions of people who were their early fans and they are never coming back unless advertised to.” Worth remembering as you grow. I tend to over-index on “new” but “new” doesn’t just mean never purchased from you before.

@davemhuffman @codyplof It can’t spawn a death spiral in practice because at some point the next next ROIC will be on a new customer. But many large brands have abandoned millions and millions of people who were their early fans and they are never coming back unless advertised to.

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Dave Huffman@davemhuffman·4 Mar

Makes sense. 70-80% are light buyers (1-2 purchases ever). Worst or best case I’ve seen across our portfolio and my broader experience is 60% light buyers. Either way, some version of the split will be new. Even if it’s 50/50, “at some point” is literally the next purchase. Never thought about it like that.

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Taylor Holiday@TaylorHoliday·4 Mar

@davemhuffman @codyplof It can’t spawn a death spiral in practice because at some point the next next ROIC will be on a new customer. But many large brands have abandoned millions and millions of people who were their early fans and they are never coming back unless advertised to.

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Cody Plofker@codyplof·4 Mar

We just dropped iCPA on Meta 26% by doing the following: - Moved spend aggressively from VO to CO - Increased partnership spend - Added a campaign with view optimization - Scaled AEB investment - Improved reels delivery - Patched some exclusion leaks All just to improve CPMr. It’s wild how much you have to do just to have a chance of success these days. I’d like to see Manus try.

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Dave Huffman@davemhuffman·4 Mar

ROIC > Customer State is interesting, Taylor. I would think that could spawn a death spiral. Breaks the laws I live by, but the profit constraint makes sense. You’re a shit head for always making me think. I love it. Get’cher ass on Amazon, @codyplof. All the good Amazon shops will do TikTok Shop as well. Launch on both. You already know this though.

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Taylor Holiday@TaylorHoliday·4 Mar

@codyplof If you deploy the next dollar into the highest incremental ROIC all the time. You will accomplish both of those things.

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Dave Huffman@davemhuffman·13 Şub

@ecommcowboy I’m gonna get him in a headlock until he says yes…just get my back in case he starts swingin’. I think I’m bigger than him, but he’s got an arm.

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Ecomm Cowboy@ecommcowboy·13 Şub

@davemhuffman He lives 7 min away, we’ll shoot it and walk the video over afterward

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Taylor Holiday@TaylorHoliday·12 Şub

Do you follow @JoySharma_11 yet? If not let this video convince you that you should: youtube.com/watch?v=vpiZJQ… In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek while leading our Global Accelerator service for 7 figure brands. It is a master class for any 7 figure brand. In the video you will learn: $1M → $2M: Why creative volume is the unlock (and why the benchmark is ~100 ads/month) $2M → $3M: Build a marketing calendar (one marketing moment per month) to create “reasons to buy” beyond evergreen $3M → $4M: The stage where brands stagnate most: offer market fit + offer testing (and why it’s so industry-dependent) $4M → $5M: Creative again—but at a different level (think 100 ads/week) $5M → $6M: Product development for LTV (front-end vs back-end products, subscription angles, upsell paths) $6M → $7M: When “tactics” finally matter—international expansion, audience expansion, email, CS, and other incremental edges $7M → $8M: Why media buying becomes bespoke (your account structure should reflect what’s working: promos, whitelisting, LP testing, subscription, etc.) $10M+: The real unlock becomes people—why one A-player operator can outperform 10 average hires

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Dave Huffman@davemhuffman·13 Şub

@ecommcowboy @TaylorHoliday @JoySharma_11 I wanna come on and talk about my decade long Nolan Ryan Beef idea. See if we can get them to shoot it.

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Ecomm Cowboy@ecommcowboy·12 Şub

@davemhuffman @TaylorHoliday @JoySharma_11 You are overdue as well big boy!

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Dave Huffman@davemhuffman·12 Şub

. @JoySharma_11 is amazing. I’ve been stuck in our portfolio and he’s jumped on with me and got me unstuck with great ideas…deeply tactical and easy to deploy at any capacity.

Do you follow @JoySharma_11 yet? If not let this video convince you that you should: youtube.com/watch?v=vpiZJQ… In the video Joy outlines the key focus areas for brands on the journey from $1M - $10M. He has intimately watched countless brands make this trek while leading our Global Accelerator service for 7 figure brands. It is a master class for any 7 figure brand. In the video you will learn: $1M → $2M: Why creative volume is the unlock (and why the benchmark is ~100 ads/month) $2M → $3M: Build a marketing calendar (one marketing moment per month) to create “reasons to buy” beyond evergreen $3M → $4M: The stage where brands stagnate most: offer market fit + offer testing (and why it’s so industry-dependent) $4M → $5M: Creative again—but at a different level (think 100 ads/week) $5M → $6M: Product development for LTV (front-end vs back-end products, subscription angles, upsell paths) $6M → $7M: When “tactics” finally matter—international expansion, audience expansion, email, CS, and other incremental edges $7M → $8M: Why media buying becomes bespoke (your account structure should reflect what’s working: promos, whitelisting, LP testing, subscription, etc.) $10M+: The real unlock becomes people—why one A-player operator can outperform 10 average hires

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