David Kitchen

Cam Ward throws a couple sugary sweet passes to Carnell Tate in 11v11 2 minute drill The first set up first and goal. The second was a toe tap Tate TD in the back of the end zone

Now official: The city of Nashville has been awarded Super Bowl LXIV, as the Music City will host in February of 2030. The NFL’s owners have just approved it.

New twitter algorithm is out I worked with Claude to figure out what you should be doing for your tweets to go viral… The biggest change: hand-engineered features are gone. A Grok-based transformer called Phoenix now predicts 15 engagement probabilities per post and combines them into a single weighted score. Your followers engage first. The model reads those signals. Strangers with matching taste profiles get served the post. What the algorithm rewards (each predicted separately, each weighted): – Replies: the strongest positive signal – Quote tweets, weighted higher than reposts because the friction is higher – Dwell time: long, scannable posts beat punchy one-liners – Profile clicks: “who is this?” is a real signal – Follows generated from the post itself – Direct message shares: high-intent, heavily weighted – Photo expands and video views Helpful tips: - Hit your followers hard in the first hour. Their engagement is what unlocks out-of-network reach. Without strong in-network signal, the algo never gets the chance to recommend you to strangers. - Space your posts out. There’s an Author Diversity Scorer that actively attenuates your score when you post too frequently. - Be distinctive. Generic posts have no embedding signal for the two-tower retriever to match against. If your post could’ve been written by anyone, it gets discovered by no one. Four signals carry negative weights and actively subtract from your score: – Not Interested clicks – Mutes – Blocks – Reports One post that drives even modest negative signal can tank a week of momentum. Engagement bait is rightfully being docked. The clickbait reply-guy playbook is dead. Silent reach killers: - Posting 5x in an hour triggers diversity attenuation. Resurfacing old content trips the age filter. Near-duplicate posts get dedup’d. Paywalled tweets are invisible to non-subscribers. Hashtag stuffing no longer helps — and it looks spammy enough to drive the mutes that hurt you. The big shift: Likes don’t matter much anymore. A post with 50 thoughtful replies and high dwell time will outdistribute one with 500 reflexive likes. Every time. The new game is simple. Write things people want to argue with. Or save. Or send to a friend.

Jayden Daniels Joe Flacco Baker Mayfield Cam Ward Quarterback Season 3 premieres July 14