David Johnston

Recently came to the realization that I'm not going to win the trench warrior games. Music is an entirely different sector that requires a different perspective and packaging to be able to reach real fans. Memecoins are like cocaine - they're super fast and super volatile. People in crypto love them because there's a very real story of being able to make money fast. But music is different - the last thing an artist wants is for their fans to lose money or to feel like they got cheated out of an emotional relationship they've developed for years. That's why we need to find what the "coca-cola" version of this all looks like. Something that still has the ability for a secondary market to naturally emerge - but without it being the primary and sole reason to buy something. We're far from cracking the code but I'm constantly thinking of new ways to put music onchain in a way that can scale to true music fans and not purely appeal to crypto degens (and only when the price is up). It also needs to resonate with artists - and not make them feel like they need to constantly shill their work to a new audience to see success in the space. Lots to unpack here but feeling better than ever about staying in our lane and finding the model that works best for us and then doubling down on making that product offering the most compelling it can be. Music capital markets.