David Breder

Last Thursday, I had the pleasure of speaking at the 5th edition of Conversion’s Organic Search Forum, alongside Diego Ivo and Thais Yumi. ​The event brings together marketing leaders from major companies, and we had some truly valuable discussions. ​We explored how SEO is increasingly evolving into branding and why Data PR is a key driver in this shift. In my talk, I shared how we are integrating these elements into GEO strategies powered by data and cutting-edge technology. ​A big thank you to everyone who joined us and to the Conversion team. ​It was a rewarding experience! #seo #geo #aeo #ai #marketing

@duborges @alangsilveira That's a good tip. Claude has definitely been acting weird lately.

@alangsilveira that's basically what I do... I always keep both running on 2 terminals, but I give the harder tasks to the best performing model like having 2 employees, one junior, one senior, and directing the tasks properly

i'm really impressed with 1) how great Codex is performing 2) how poor Claude Code became amazing how everything keeps changing so fast in AI

Cloudflare has become an SEO powerhouse. Have you noticed? 4 tips on how to use Cloudflare to boost your SEO / GEO open.substack.com/pub/davidbrede… #seo #aiseo

Jensen Huang: I want my engineers to stop coding.

CTR is pretty interesting here!

Maybe you don't know this yet, but YouTube has a native feature that allows you to run A/B tests on titles and thumbnails. The results can even help build a knowledge base for optimizing metadata of related content on other platforms, including Google Search, in order to improve CTR. It is common for SEOs to think of authority only at the website level, but keep in mind that the website is just one of the surfaces of an entity. An effective SEO strategy requires understanding that Google does not rank websites. Google ranks Web Entities, and the website is merely one of the surfaces through which that entity is presented. To be truly resilient, it is essential to diversify traffic sources and strengthen the brand across multiple platforms, because social networks are direct extensions of your web presence. The performance of those external channels directly influences the trust and visibility of your entire entity in search results.We can call this coordinated work Search Orchestration. #seo #SearchOrchestration

Keep an eye on your internal linking potential! A single move was responsible for jumping from position 40 to 2. There is no content update at all.

Rio’s beauty is like no other #rio #brazil

@codewithDiyaa Build more, worry less

Does vibe coding really work?

@YouTuPreneur Gemini

Newly added feature in Gemini is game changer for Faceless Youtubers 🔥 No More AI scripts that sound robotic. Using the leverage of NotebookLM inside Google gemini will make script writing with AI 10X powerful. Now you don't need to write a super long prompt to train your AI to give better script output each time. The process can be tiring sometimes. By simply creating a NotebookLM project, then feeding all the relevant info, guidelines, tips, etc. you can generate scripts that are tailored for high retention according to your niche. In our workflow, we use this method for writing scripts that actually work and can make videos go viral. If you want my workflow, template and process, reply with "Gemini".

@rustybrick @nearmediaco @gsterling @Brad_Brewer It turns out that ChatGPT is just a Google wannabe.

ChatGPT gains local knowledge panels on the right side but where do they come from seroundtable.com/openai-adds-lo… via @nearmediaco @gsterling @Brad_Brewer

@testingcatalog There is no way a human can still be dumb nowadays

I feel I could have passed half of my studies just by having a bunch of NotebookLM links. Full scoop 🗞️ testingcatalog.com/exclusive-goog…

BREAKING 🚨: Google might be working on a "Lecture" format for Audio Overviews on NotebookLM. Lectures would have a single host narration and could last for 30 minutes. Exclusive Notebook with TestingCatalog Lecture sample in the post below. Listening time 👀

@testingcatalog Omg! That's huge!

@hridoyreh Super Regex Generator 💙 chromewebstore.google.com/detail/super-r…

10 best Chrome extensions for SEOs: 1. Ahrefs 2. Hreflang Tag Checker 3. Keyword Everywhere 4. SEO Minion 5. SEO Search Simulator 6. Redirect Path 7. SeeRobots 8. SEOQuake 9. ColorZilla 10. Hunter Which one is your favorite?

Great products don't come from perfect plans. At least not necessarily. They come from: - A small idea being tested with courage; - Leadership that removes obstacles instead of creating more layers; - Courage to show something still imperfect to the world; - Obsessive commitment to continuing to iterate quickly based on what real users are doing and asking. Recently, I posted here about the 3 apps that surprised me the most in 2025, highlighting NotebookLM. Google Discover did a great job and, on the same day, suggested an interesting CNBC article about how @joshwoodward, promoted to lead Gemini and Google Labs, was a key piece in Google's recovery in the AI race. One of the examples that caught my attention the most was exactly how the development of @NotebookLM itself happened and continues to happen. And, from this story, came some insights on what we can learn about product development: - Start small and iterative: NotebookLM was born as an experimental project (Project Tailwind), created in an engineer's 20% time. It wasn't a big planned launch; it was an idea being tested internally. - Leadership that removes barriers: Woodward accelerated the project by bypassing internal bureaucracies and releasing more infrastructure resources. Result: what was an experiment turned into a viral product in record time. - Test bold ideas publicly: The demo of Audio Overview (the famous “AI-generated podcast”) was decided at the last minute for Google I/O. Instead of hiding features in development, they exposed a capability still in evolution, and that generated an instant hit. - Focus on the user, not just the technology: The success came from solving real pains (deep document analysis, intelligent summaries, reliable citations) in a simple way, creating an organic community of more than 200,000 members on Discord that provides thousands of feedbacks and ideas. The message that stays with me is: great products don't come from perfect plans, but from a culture that encourages experimentation, leadership that debureaucratizes, and courage to launch early and iterate based on real user feedback. #seo #productmanagement

These are the top 3 apps that impressed me the most this year in terms of productivity: • NotebookLM: I haven't seen a platform with such cool features (expanding every week) that deliver such great results in analysis. • Obsidian: I finally found an outstanding, simple yet incredibly powerful note-taking and to-do management tool. • The Search Feed: I built this one, so bias may be off the charts here. But no other site in 2025 was so important for keeping me on top of SEO and AI knowledge.

@gregisenberg The name if that dream is Orkut.

@Replit killing the Assistant (claude) and forcing Agent 3 is currently a disaster 😑

Don't think of LLMs as entities but as simulators. For example, when exploring a topic, don't ask: "What do you think about xyz"? There is no "you". Next time try: "What would be a good group of people to explore xyz? What would they say?" The LLM can channel/simulate many perspectives but it hasn't "thought about" xyz for a while and over time and formed its own opinions in the way we're used to. If you force it via the use of "you", it will give you something by adopting a personality embedding vector implied by the statistics of its finetuning data and then simulate that. It's fine to do, but there is a lot less mystique to it than I find people naively attribute to "asking an AI".