David Sless - CRI

Good document design lnkd.in/gBsvTP9

Our new book is a major paradigm shift. We have been working on it for the last 50 years. Experience suggest that it takes 30 years for such shifts to percolate into common usage. If you are curious, go to: routledge.com/A-New-Semiotic…

None predictability is a fact of life when it comes to communication. Never assume that using plain language is enough. It never is.

We never test people. We use diagnostic testing to test designed information. People help us to find the faults in the design. That is why we call it Diagnostic Testing.

If you want to read the first two chapters of our new book, go here: #communication #semiotics #informationdesign #designresearch #graphicdesigner #communicationdesign lnkd.in/gs9dbdCZ

@academia 😀😀

I just added 'A New Semiotics An Introductory Guide for Students' to @academia!

Our latest book is on sale! Delivery after January 2nd 2023. Seasonal greetings to all! #communicationdesign #semiotics #informationdesign #linguistics #behaviouralscience #plainlanguage #designeducation #designresearch lnkd.in/gt7MWCGp

lnkd.in/dMcKGwfN lnkd.in/gtk-XXMf

Are you interested in rethinking clear communication, information design, and semiotics. Our forthcoming book could be for you. #design #communication #informationdesign #semiotics #clearcommunication lnkd.in/gtk-XXMf

@PandemicBeyond @typowalker @UniRdg_Research @ahrcpress @covi_lm @eslacote @NeedsSarahNeeds @F_M_studio Nice to see this work!

How do we improve confidence + accuracy in home #Covid testing?💡 Prof Walker (@typowalker) investigates how instructions in print, images + videos can be improved so that rapid mass community testing doesn’t come at the cost of reliability. Read more: pandemicandbeyond.exeter.ac.uk/projects/knowi…

@lynninglis @Theo_Inglis Who could ask for anything more! (as a designer)

@Theo_Inglis So of its time in so many ways.

Recruitment advert for Wolff Olins from 1967

The book just finished—A New Semiotics—is the result of 40 years collaborative work creating a new way of understanding communication, much of it involving testing with people and organisations. Scientists would call it paradigm s…lnkd.in/dfDcTc2x lnkd.in/_4EtUM

Just finished reading and editing the final chapter of our new book on communication and semiotics, written jointly with Dr Ruth Shrensky. Just the topping and tailing to do before sending it the publisher. Should be in the bookshops before the end of t…lnkd.in/d27qN5zA

Calling people 'users' is the first problem. If you want to create a meaningful relationship with people, you first must get to know them. On this matter a lot more can be said, In our projects we do this work at the scoping stage., and use it to guide wh…lnkd.in/ge4b7TQh

@alelocelso @pampatype Beautifully apt.

Glad to share an update on this nice project. The installation of the info+sign systems designed for the #Cathedral Saint-Étienne of Metz (FR) to celebrate its 800 y’s, for which we made bespoke types, is ready! bit.ly/3x8VVAH @nouvelleetiquette @PampaType #customfonts

#informationdesign #communicationdesign #communicationresearch #semiotics #evidencebasedpractice #notforprofit lnkd.in/guvYGJqS

@plain_language Do you still not take account of the context of use when writing in so-called plain language

Leave your plain language version of this sentence in the comments #MakeItClear #CenterForPlainLanguage

All of which assumes that people know when to test, how to test, how to apply the results, and how to find out if it actually works any better once tested again. lnkd.in/g6k2ptck