Dawn

@marshallkp13 We have reintroduced the Classic Scent in our Dawn Ultra lineup. It is available at major retailers across the U.S. as of February 2026. Consumer demand is essential, so if you’re still not finding it, mention your interest to the store manager. DM us with any other questions.

@DawnDish still waiting for the original scent. What is out on store shelves in a massive city in Pennsylvania is the old scent. 17 different stores I've checked and literally all the disgusting clean scent that everyone is complaining about. Quit lying to your consumers.

@JamesNeilMeece Thanks for the feedback, and we're sorry to hear the new container hasn't been working well for you, James. We will be sure to pass this along to our Quality Team. We'd be happy to assist you further. DM us when you have a moment.

@DawnDish your new container is terrible. Lid is too hard to open. Too much pours out. Please go back to the old design.

@gingeredawn Your years of loyalty is greatly appreciated, so we're sorry to hear about this. We'll certainly share your feedback with our Quality Assurance Team. The good news is that we've reintroduced Dawn Original Classic Scent as an additional option in our lineup! DM us with any ?s.

@DawnDish @ProcterGamble so i have loved 'dawn' dish soap for years...dispite you all stealing my name. kids switched me to spray, loved it but recently i really needed the old dawn so i bought some, HATE IT. IT REEKS. DOESN'T WORK LIKE IT USED TO! my god you ruined it!

@Sparky_Xo The new Dawn Ultra Apple Blossom is no longer antibacterial after our formula update earlier this year. Chloroxylenol was removed. If you'd like any further assistance, feel free to DM us.

@DawnDish has the antibacterial apple blossom dish soap been replaced with a non-bacterial version? I cannot find the antibacterial dish soap anywhere.

@FlounderFist We're so glad Dawn worked well to help with your septic tank problem! If you have any questions for us, our inbox is always open.

@STLJimmyG We love this! We'll definitely share this feedback with our team, Hank. Thanks for letting us know 💙✨

Hey @DawnDish , my wife made your Powerwash bottle into part of the kitchen decor during our renovation. Maybe you could offer different color spraytops? Just a thought..

@URGE777 Your loyalty means a lot to us, but we want the best for you, and we're so sorry for your disappointment with one of our new scents. We'd love to learn more and try to make things right. Please send us a DM when you get a chance 💙

@DawnDish I think it's time we see other people. I thought I could handle the new fragrance. I really did try for a long time. But no amount of rinsing gets the fragrance out of a cup or glass. I have to move on. We both need to be happy.

@WillemsenPat We're so sorry for this experience. Our products go through lots of testing to ensure safety and satisfaction, so this is unexpected. We recommend discontinuing use of this soap, and we do have a scent free option called Free & Clear Unscented. Please DM us for more help!

@DawnDish It would be so nice if you could make UNSCENTED DISH SOAP, I bought the platinum Fresh rain one, Since when did rain stink like incense or perfume. I was gagging. I had to leave the bottle down in lobby. I know there are people who love putting out that particular stink

@Envymysteeze We appreciate you taking the time to share this with us. Your feedback means a lot to us, so we'll be sure to let our team know you'd like to see bar of Dawn available soon.

@DawnDish when yall gon drop a bar?

@gstewtwo We're sad to hear you aren't enjoying the new scent. Feedback like this is very important to us. In response to this, we're excited to share that the Classic Scent is returning as an additional option in our lineup. If you have questions or would like to share more, DM us.

@DawnDish @parkerpartyof5 New scent is awful. So strong I smell it a room away. Almost makes me sick. I stocked up Dawn in the pandemic & again when the tariffs were announced. Finally used last bottle from my pandemic stock, opened up the Dawn Ultra, used it 2x. Now I have 6 bottles I'll toss!🤬🤬🤬

@DawnDish Can we please bring back the original formula. Fresh Scent is horrible.

@Mejane83 We're sad to hear you aren't enjoying the new scent of Dawn. We're excited to share that we will be reintroducing the Classic Scent as an additional option in our Dawn Ultra lineup. These should now be available at stores in the U.S. If you have other questions, send us a DM.

@DawnDish can you please switch the blue dawn dish soap smell back to what it was before? This new one smells awful!!

@Jake_RowPC We're very sorry to hear about your headaches, Jake. All our products go through multiple tests to ensure consumer safety following their usage directions, so we'd definitely recommend discontinuing further use of this Dawn version. DM us so we can learn the version and help.

I guess @ProcterGamble didn’t know the best thing about @DawnDish was the little to no scent. Oh well time to find a new soap. Can’t have a headache every time I do dishes

@ScottPphoto We're sorry your Powerwash bottle has been falling over, & are letting our team know you'd like a bigger base. When we design our products, we do extensive research and consumer testing to create features that we think you will love. For more help, our inbox is always open.

@DawnDish Please please please rethink the design of the powerwash spray bottle. The base is comically too small. So tired of it falling in my sink.

@poppi_champagne We’re sorry you’re not a fan of our Strawberry Fields scent. We do extensive research and consumer testing to create features that we think you'll love, so your feedback is appreciated and will be shared with the rest of our Dawn Team. Feel free to DM us for any assistance.

@DawnDish this one smell like you put some henny in this mf ✨

@Hotlunch0312 We're sad to hear you didn't see the great cleaning as expected. After the many quality tests that Dawn has undergone, this isn't the result we expect. Typically, this is due to hard water, or temperature being too low. If you have questions or would like to share more, DM us.

How come @DawnDish soap can clean crude oil off baby ducks but cant clean the spaghetti off my Tupperware?

@JonnyGators Sorry to hear this, Jonny. Our friends at Bradshaw Home make these products. They'll have up-to-date info on this. Give them a call at 1-800-493-2205 or visit their website for contact information. We're confident they'll gladly help you out.

@DawnDish Would you care to explain why you've discontinued the wand for the sponge heads you sell, and discontinued the sponge heads for the wand you sell? Is your goal to drive people crazy that just want to wash their dishes? EXPLAIN!!!!!!

@socollegeman We aim to impress you with the cleaning power of Dawn, so we're sorry for your disappointment. There are a few factors, such as hard water, that could be impacting your experience. We'd like to learn more, share some tips, and help you best. Please send us a DM!

Answer us @DawnDish, why can we clean ducks but my Tupperware is permanently stained?

@blowf1y 💙

Im your biggest fan @DawnDish

@gkit2761 Thanks for sharing your feedback with us. We’ll be sure to pass your comments along to our team, and please know that our inbox is always open if there’s anything more we can assist you with here at Dawn.

@DawnDish The bottle in your picture is labeled "Dawn Professional". The fragrance ingredients for DawnPro are completely different from Dawn Platinum Fresh. Fresh has 3 added floral scents: methyldihydrojasmonate, geraniol, citronellol. This is not what is being used on birds.

Thank you for your work to help save wildlife, @TMMC.

@gkit2761 We're sorry that you found the scent too strong. Our perfumes are extensively evaluated for safety and are safe for use as directed. This includes the use of Dawn for emergency first-aid intervention by trained professionals. Please DM us if you'd like to talk some more.

@DawnDish @TMMC I hope you are not using the new "Fresh" scent detergent on wildlife so they have to suffer the overpowering perfumey smell.