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Alex | Video Marketing
9.2K posts
Alex | Video Marketing
@decimablack
Building @decimalabs @thumbnailsco | Performance Creatives, YouTube Videos, VSLs, Product Demos ↓
New Jersey, USA Katılım Mayıs 2023
936 Takip Edilen4.7K Takipçiler
10 video types every agency owner needs to record in the next 90 days:
(and why they consistently work so well)
“My Entire [YOUR OFFER] System From [BEGINNING] to [END]”
→ The "My Entire Process" format outperforms short breakdowns
→ Your exact system, start to finish with no fluff
→ Founders watching this become your most qualified leads
→ "My Entire YouTube Production System From Script to Publish"
"Best [YOUR NICHE] Formats & Strategies Right Now"
→ The “Compilation” works in almost every niche
→ Designed to get views and build authority at scale
→ Add your hot take so it doesn't read like everyone else's
→ "Best YouTube Hooks, Formats & Strategies Right Now"
“How to Start [YOUR NICHE] Even If You've Never Done It"
→ The “Beginner Video” is the highest-volume format
→ Beginners are always the majority.
→ Don't skip this and wonder why no one watches
→ Remember they're not beneath you. The best-performing channels lead here
→ “How to Start a YouTube Channel Even If You've Never Done It"
"The New Way to Grow in [YOUR NICHE] in 2026"
→ The “Platform Update” is how you package any shift in your space
→ "If you're still doing it the old way, this is why it's not working"
→ Time-sensitive to record, but evergreen once it's up
→ "The New Way to Grow YouTube in 2026"
“[TOPIC] Explained in [X MINUTES]”
→ [X] Explained in [Y] Minutes is one of the most reliable outlier formats
→ Positions you as the definitive resource, not just another opinion
→ Works across every niche
→ “YouTube Thumbnails Explained in 15 Minutes”
“How to Grow [NICHE] Without [OBJECTION]”
→ How to Get [X] Without Doing [Y] removes the #1 objection your audience has
→ Speaks directly to a belief they already hold. It's highly shareable
→ Addresses the volume misconception head-on
→ “How to Grow YouTube Without Posting Every Week”
"How to Create a [NICHE] [ASSET] That [OUTCOME]"
→ The "Tutorial" still performs for B2B
→ Pick one specific skill your ICP wishes they had
→ The more specific the topic, the higher the conversion from viewer to lead
→ "How to Write a YouTube Script That Converts Viewers Into Leads"
"Seven Levels of [NICHE] [CONCEPT]"
→ The "Seven Levels" format builds from beginner to expert in one video
→ Appeals to multiple segments at once
→ One of the formats I consistently see punch above its weight
→ "Seven Levels of YouTube Growth Strategy"
"I Locked Myself In Until I Built a [NICHE] [ASSET] That [RESULT]"
→ "I Locked Myself In Until I Figured Out [X]" signals obsession and depth
→ People click because they want the concentrated answer
→ Best for your hardest-earned insights that deserve more than a post
→ "I Locked Myself In Until I Built a YouTube Channel That Actually Generated Leads"
"Why It Sucks to Be a [ROLE] Without a [NICHE] [ASSET]"
→ Names what your ICP is frustrated by so they feel seen immediately
→ List the real problems, then pivot to how they get solved
→ "Why It Sucks to Be an Agency Owner Without a YouTube Channel"
You don't need to record all 10 this month.
Pick 2–3 that match what you can speak to with real proof and record them this week.
Don’t overthink this. The format is doing more work than you think.
English
here’s my issue with all these nano banana static ad systems
40+ creatives from one URL is genuinely impressive.
but, the output is a jpeg.
this already limits you more than you think. even the slightest change requires a whole re-generation of the output. you’re relying on the model to get your visuals consistent, which is its current struggle right now.
despite how much it improved, you’re gonna get more than 5 fingers, text you can’t read, inconsistent product labels, etc.
this is why I’m still sticking to the system I’m building, which simply plugs the AI into my Figma file, and lets it manipulate every single layer.
now it’s not just generating random images based on a prompt. it understands what an ad is, its entire structure, and then generates fully editable variations.
everything happens inside Figma, giving you real design freedom.
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If you run ads, you’ve probably heard the news:
Meta is banning credit card payments.
Which means no more points/cashback on your largest expense.
That’s millions of dollars in lost profit overnight.
Today, @slashapp changes that.
Rok Hladnik@rokhladnik
No, it's not a joke Monthly invoicing will be required beginning April 1, 2026
English
@CliftonSellers @DecimaLabs might wanna rethink that coaching thing :)
English
Another milestone at @DecimaLabs
20k views in 3 days, this is the fastest we have seen a video takeoff.
Team happy, I’m happy, client happy
English
i score every script out of 100 before it ships
10 checkpoints, no bullshit
just the filter that separates amateur scripts from ones that hit 70%+ AVD consistently.
after 7,000+ scripts across 42 niches, i turned it into a checklist.
Retweet + reply "QA" and i'll DM you (must be following)
English
@decimablack The best guys in the game
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Subscribers: 3.4k → 21k
Revenue: $85k/m → $160k/m
That's what happened for one of our clients: Fraser Cottrell
At first, he was doing 300 views per video and had an agency that wasn't delivering.
I offered one free video. The full stack:
• Idea
• Script
• Thumbnail
• Editing
• Publishing
If it outperformed everything on his channel, we'd work together. If not, he keeps the video.
It got 10k views, so we took over.
Then brands started reaching out to him for sponsorships. We connected him with two six-month deals. Those deals now cover our entire retainer.
Last month, 30% of our clients got connected with sponsors. Deals ranging from $4K to $20K.
After a few months of quality content, the channel stopped costing money and started paying for itself.
Don’t forget that YouTube can become self-liquidating after 6-12 months if you do it right.
English
I’m hiring a designer to help package current client work, case studies, and product concepts into strong Dribbble shots.
Taste matters a lot. So do speed and consistency.
Remote freelance role. Leave your work in comments 👇
English
@SarahLevinger the amount of detail you have… new stuff i learn from your posts is invaluable so thank you for continuing to share
English
For anyone trying to figure out which emotion your hooks should try and activate...I have a tool for that: 👀
Sarah 🦕@SarahLevinger
🎉🤩 SHAMELESS PLUG...(because too many creative strategists told me they're confused as hell this week…) 95% of the marketers I chat with think they're choosing emotions for their hooks correctly, but there's one key thing they're missing... To demonstrate this, I ran an exercise this week in a room of 10 strategists: 1. I played the same 3-second hook. 2. Asked everyone which emotion it was targeting. Every single person had a different answer.🤯 Here's why this matters: Back in 2021, I ran creative strategy for a CPG brand who kept running "stop drinking alcohol" messaging over and over. CPAs were climbing, so I dug into the research. Their actual customers weren't saying "I want to quit alcohol", they were saying: " I just want to hold something at the party so I don't feel like an outsider." They weren't ashamed of drinking. They still wanted to be in the alcohol group...just stealthily! From a creative strategy standpoint, this is MASSIVE. Once we stopped selling sobriety and started selling inclusivity, we only needed one ad ("Hop Heads Unite") to turn around the ad account and start stabilizing costs. That's what happens when you match the real emotion, not the one your brand assumes exists. This week inside Tether Lab we went deep on this topic (using Plutchik's feelings wheel, predictive hook analysis, and how to read subtext in reviews to find the emotion your customer is actually communicating and not just what they're saying...) 👉 If you've been looking for a room where the conversation is actually about the psychology underneath the hook, not just the hook itself, come check out what we're doing inside the Tether Lab! skool.com/tether-lab
English
@mannybarbas_ do you turn off individual ads at all? we submit creatives to an account where the media buyer keeps turning off ads in learning phase soon as he sees high CPMs…
don’t think he does cost caps tho, not sure if that makes a difference.
English
IF YOU'RE LAUNCHING NEW AD-SETS INTO A CBO CAMPAIGN (AND RUNNING COST CAPS), FOR THE LOVE OF GOD... GIVE IT SOME TIME ONCE IT STARTS SPENDING. WE'RE SEEIND AD-SETS NEED 7-14 DAYS TO OPTIMISE... DON'T KILL THINGS TOO QUICK! IF THE MACHINE IS SPENDING ON IT, IT'S FOR A REASON!
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@CliftonSellers diffused, stronger key light. diffused, colorful neon back lights will do it
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@thesamocean same! so long as we have impressions we good
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@decimablack I'll take a 50% CTR slash for 100x the views any day 🔥 bravo
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“Hey Claude write me a viral witty tweet about my birthday and my ads getting stolen for spam accounts”
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