Alex | Video Marketing

when we took over

12 months of working with me Fraser went from: • 2,500 → 24.4K subs • Doubled revenue • Self-liquidating within 3 months • Primary lead gen source Without even trying to go viral. His offer starts at $25K, so a single close paid for multiple months of production. So he already didn’t have to worry whether YouTube was paying off. Then after 7 videos, we found his outlier that’s almost at 100K views. That's the moment that changes everything on B2B YouTube. > Not the sub count > Not the amazing topics > Not big sponsorships Those all help, but they aren’t the big needle mover. You need the outlier so you know what to focus on. By June 2025, YouTube was outperforming every other lead source Fraser had. Our YouTube videos did that.

@Kross anytime

@decimablack Hmmmm we might have to chat about a project in the future :)

work with Fraser

@bentrogrlic thanks g

@decimablack deserved

my 'silly little video business' crossed half a mil in revenue ✌️

which is why a brand will be the most important thing. i dont buy anything on the internet unless i establish it’s from a reputable brand

@sourfraser thanks g

@decimablack We love to see it man. Congrats

@Vexian what’s a format

Your average YouTube guru 3-4 months behind me. The guys at tube gen 8-9 months behind me.

YouTube just added a toggle to remove Shorts from the feed. It’s great proof that people WANT to watch longform videos. Nobody really wanted shorts in the first place. YouTube was for long-form stuff. Just like how Ford released an electric Mustang… The original Mustang audience rejected it. I felt like YouTube was pushing Shorts into the feed at 7 Shorts for every 1 longform. The original YouTube audience rejected it the same way. So now long-form YouTube just got even more valuable: → A Shorts viewer is in discovery mode. Scrolling, but distracted → A long-form viewer clicked, stayed, and is actively building trust → Shorts surface your channel. Longform converts buyers You don't have to stop doing Shorts. They get you in front of people who wouldn't have found you otherwise, and that's a real function. But treat them like what they are: A discovery tool.

@jameshyujinlee singularity of focus

I've decided to step down from my photography studio business and go all-in on building my DTC brand. Trying to manage two businesses at once was harder than I expected. My partner and the team will continue running operations as usual, so feel free to reach out anytime! It was a great ride. Thank you to everyone who's supported the journey. Time to keep building!

@SarahLevinger and there’s a super micro niche expert popping up every other day…

*posts something valuable and interesting* the comments: “this is cool but you should use this AI tool I just built so it can just do it for you automatically so you don’t have to use your brain for literally anything anymore” (i hate this timeline sometimes…🫠)

@NAndreicu thanks man i appreciate it

@decimablack you're killing it bro

Janson's 6th YouTube video with us did 25.9x his channel average. His first 5 videos got 500-1K, but video 6 broke through with 21K. "I Made $[X] on TikTok with 1 Video" was the breakthrough format we discovered. 3 uploads later, we scaled it. • Same format • Bigger number • Added an AI angle "I Made a $300K TikTok Clip Using Only AI." 21K views. 25.9x the channel average. If Janson had looked at video 4 and video 5 the way founders usually do, he'd have quit… …But quitting there means never finding out that video 6 was 21K. YouTube needs your first several uploads to build a model of your audience. You can't shortcut that with better thumbnails or louder titles. You have to give the algorithm enough data to figure out who to push you to.

@editzenafx thanks brother

@decimablack Congrats man

@BenBillups 🚀🚀🚀🚀🚀🚀

@decimablack LET'S GOOOOOOOOO

@CliftonSellers since day 1

@decimablack I remember the beginning

@second_bassoon thank you 🙏🙏🙏

@decimablack 🤯🤯🤯 that’s huge. CONGRATS!!! 🥳

this week we celebrated 3 wins 25k 22k 3k each client’s journey is different, but we celebrate it all

@sourfraser same with Epidemic Sound. I wanted to increase the licensing capacity and price increases and they only charge per year. and not to mention, there is no downgrade or cancel option, you have to email support

Frameio is the biggest scam. I pay $25/mo per seat. Maxed out at 15. So have to book a call to unlock their enterprise plan. Price doubles to $50. How. I love getting kicked in the balls for giving someone more business