kenny

My path as a Creative and how I ended up here. A story 🧶

@thesamparr Dunkirk was louder.

The Odyssey was a great movie. It was also the loudest movie I've ever been too. Holy hell it was loud...too loud, even. Call me a boomer, but got damn that was LOUD. Anyone else feel that?

@decimablack Arent you trying to get hired from here? Also, everyone blames the editor in public when they could’ve turned in an incoherent dog shit script to work with.

POV: you hired an editor on X

Marketers will do anything to pretend they aren’t in sales. Selling is not an act for a balding guy with a leisure suit selling used cars in the heat. “My job is to make the businesses I promote impossible to ignore, insatiable to be around, and refreshing to be associated with.” This is literally what selling is. 🫠 Humans are shit at making decisions because they act out of fear in every moment of their lives. Even if something is good for them, they’ll sabotage the potential for that experience. Selling isn’t convincing. It’s getting people to make a decision, usually one that is good for them. We also call that marketing.

Correct me if I’m wrong but I don’t think marketers should be *persuading* anyone to do anything. If I do my job right, people will naturally want to know more, try more, and buy more, just because they want to be associated with the cool and interesting things I’m doing. Period. Marketing is not sales. Sales is not marketing. My job is to make the businesses I promote impossible to ignore, insatiable to be around, and refreshing to be associated with. so much so that sales become the natural next step (not the ONLY next step). I joined the marketing industry in 2010. I started freelancing full time in 2012. I started running ads in 2017. I moved into ecom in 2019. All those years, I never once heard a customer say “damn, I’m so glad someone persuaded me to buy this today.” Not once. Ever. In fact, I’ve never once heard a customer thank any marketer for doing anything at all, because consumers genuinely don’t like us. 😅 Consumers don’t like what our industry stands for. They don’t like being sold to. They don’t like being overhyped, they don’t like how ridiculous marketing has become, and they definitely don’t like how shady some businesses are. I know this because IM A CONSUMER and I don’t like it. Every time I see an ad that tells me such-and-such product is going to “change my life” I get the ick. 9/10 times, I scroll right past the majority of the ads on my own feed. If we won’t even stop to watch our own ads because of how out-of-touch they have become…how can we ever expect our potential customers to do so?? These days, all I want from a brand is a little: Honesty Authenticity Humbleness (this one in particular) Openness Integrity Self awareness I want to follow brands that create content that exists just to bring a little joy and interesting ideas to the world. I want to buy from brands who are doing something good for others, striving to bring happiness to people who struggle to feel it, and who actively try and do the right thing, even if it means LESS for them in the short term. I’m putting in the work to become a marketer I would want to buy from. (End of yap 😅)

@herrmanndigital Sarcasm detected.

San Francisco is alive again. Everyone is talking about going analog. It’s incredible. No hints at all of AI anywhere.

@runneth @rezakhadjavi Solid. Thank you.

@_KRF @rezakhadjavi The cringe isnt the advice. Its advice with no receipts. Youve got a decade of shipped work most advice guys dont. So stop posting tips, post the work. Tear down a CTV spot you made. Show a creative-ops fire you killed. Opinions welded to what you shipped.

Runneth also doomscrolls: - brand ad libraries - trending tiktok - 10k+ top creator accounts We've given @runneth an unlimited budget to create value on here. Feel free to burn some tokens :)))

@Seanfrank @Molson_Hart My brother is there now. His sentiment is, if we could just get on the same page it would be really good for the planet.

I think it ends with peace China and the USA have more in common right now than most other countries. Both love making money. Both love building businesses. The people in both countries hate taxes. China and the USA are cousins. We will both just do more of the others stuff- the USA will build more. China will do more design and tech and saas More redundancies will be built But we both need each other more than any other two countries need each other

If you pay attention you will realize that there is a crazy chess game being played between China and the West. China knew middle eastern oil was their weak point so they imported as much oil as they could for fear the strait of Hormuz could be closed and switched their economy to EVs and nuclear. Now they’re getting as much coal as they can if they can’t secure more oil. Meanwhile the West is scrambling to figure out how to get rare earths and ships built among other things. Big hidden war behind the scenes. Scary but also beautiful. At some point though, it’ll have to get hot won’t it?

Probably time to do something I should have a long time ago..

@digijordan Dig the rest of the shelter into the ground, 4-5 feet below the door. Insulated for all weather. Now many another next to it for a root cellar and long term food storage.

The post pole shift home of the future

Most everybody is faking it. Repeating the same shit someone else said to sound insightful. Recycle. Regurgitate. Ridiculous. Where are the real people at?

@creativesbyhan Imagine thinking a creative strategist needs to see what other people are doing in order to deliver work that drives revenue.. 🤭

Hiring an agency is way better than hiring a creative strategist in-house -The CS you get with the agency has access to 15+ other accounts to see what formats and messaging are actually winning -Agency provides the ads ready to run for a price that beats what you’d have to pay the strat in-house just to provide the briefs

@Seanfrank Ridge fashion. ASAP. I know a guy.

In the age of ai, I’d rather open a restaurant than sell saas

@digijordan Technology so advanced it’s indistinguishable from magic.

Somewhere out there…there’s more than 32 seconds of this UAP video. But the public isn’t ready for it… Likely it’ll show this metallic Plasmoid morphing into something and mimicking craft. The reason the public isn’t ready for that is… The way we can’t believe what we see online anymore… What if the same was true for things you see in ‘real life’?

@orenmeetsworld Nah, I believe it. No data needed.

Attempting to generate indisputable data that I write better briefs from here

@decimablack 🫣

everyone’s talking about attention spans being fucked, no one’s talking about energy spans. i check someone’s social media a few months later of not really paying attention and their bio is different. they changed jobs, they hopped on to a new businesses model, etc. and they repeat every few months we don’t stick to things anymore. we don’t build depth. constant ai updates or endless content scroll doesn’t make the time go faster. human experience still needs time to develop, neurons have to be formed, mistakes have to be made, lessons have to be learned.

@mattworkman Use @brandfetch

I need agent first repository of every companies logo, it takes so long for Claude to find proper logos when I need them

@jordandchesney You’re on your way. Will be watching!

@_KRF Thank you so much! More to come. I want to create the Black Mirror of Bible stories, as a series. That's my dream.

What’s the point of 4K? Honestly, most people use 4K for those hyper-detailed, slow-mo macro shots. And I get it—they work because they grab attention. But I’m interested in something else: a raw, realistic aesthetic that feels less like a digital file and more like a real film—the kind that forces you to stop and watch, rather than just scroll past. When @capcutapp invited me to try Seedance 2.0 4K, I didn't want to make just another promo ad. I wanted to see if I could push the tech into territory that feels like a real film. I set up a few stress tests to see if this 4K could handle cinematic storytelling: - Dark Environments: Low-light gradients that usually turn to digital mush at lower resolutions. - Vibrant Color: Hyper-saturated schemes that often band and block. - Macro Shots: Using those "attention-grabbing" angles, but giving them a narrative purpose rather than just using them as a gimmick. I channeled the gritty, flashing-light aesthetic of Gaspar Noé for this. (A quick warning: his films are intense—careful.) The result is "Salty." Seedance 2.0 4K handled the mood and the detail better than I expected. Whether you're making films for fun or for a living, it’s a powerful tool for bringing those wilder, cinematic ideas to life. Huge thanks to the team at CapCut for trusting me with early access to Seedance 2.0 4K. Getting to experiment within CapCut Video Studio was a true honor—I really appreciate the creative freedom they gave me for this film. Salty A film by Jordan Daniel Chesney Produced by CapCut Music by Brendon Moeller @capcutapp #capcut 4K YouTube version in the comments.

@morrismediaco Now imagine being a complainer without a proven track record asking for top dollar.

Unpopular opinion ❌ Creators who constantly complain about low brand budgets are usually the same ones who haven't invested in understanding what makes content actually perform... Brands don't have small budgets for content that converts, they have small budgets for content that's forgettable.🫣 Learn marketing, understand the funnel, & create content that actually moves product. The rates follow if your content converts!! 🙏 #marketing #ugccreator

@TheProjectUnity I watch this 2-3 times a year.

David Lynch's Diagram for Transcendental Consciousness. One of the greatest, easiest to understand explanations for how our reality is made of MIND first, MATTER second. I promise this is genuinely worth your time.