Jelena| DeFi

664 posts

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Jelena| DeFi

Jelena| DeFi

@defijelena

Marketing & Growth in Web3 since '22 | GTM, rebrands, storytelling, product launches & UA | 🦁 Member @Safaryclub | DeFi 📈 ex-CMO: @saphyre_xyz @unytedworld

Katılım Ocak 2024
292 Takip Edilen615 Takipçiler
Jelena| DeFi
Jelena| DeFi@defijelena·
Onboarding is the most underrated growth lever Teams spend months on the product and days on onboarding. But the first 10 minutes a user spends with your protocol decide everything. If they feel lost, they leave and rarely come back. Most DeFi onboarding assumes the user already knows what they're doing. That assumption is killing retention before the habit loop even has a chance to start. The best onboarding makes new users feel a quick win in the first session. Not a tutorial. Not a walkthrough video. A win.
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Jaylene🐰
Jaylene🐰@playmatejaylene·
what’s the best way to learn a new language?
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Jaylene🐰
Jaylene🐰@playmatejaylene·
where’s the best spanish speaking place to move too?
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Nikita Bier
Nikita Bier@nikitabier·
𝕏 has always been the best source of financial news for traders and investors. Billions of dollars are allocated every day based on what people read on Timeline. Today we're launching our new Cashtags feature in the US and Canada on iPhone, bringing real-time financial data to X. Here's how it works: 1. When you search for or post a cashtag (or contract address), X will automatically suggest matching stocks or crypto tokens, so you can select the exact asset you had in mind. 2. Anyone who taps a Cashtag will see posts mentioning it along with its price chart—without ever leaving X. This ensures that you're always matched to the chatter for the right stock or token. Cashtags are just the first step in our commitment to be the best destination for the finance and crypto community.
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Nikita Bier
Nikita Bier@nikitabier·
Crypto has had a rough year. Maybe we should launch something to fix it.
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The C̶r̶y̶p̶t̶o̶ Intern
The C̶r̶y̶p̶t̶o̶ Intern@ProofofIntern·
founders who fired their marketing teams to use ai to do their marketing instead…
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Jacquelyn Melinek
Jacquelyn Melinek@jacqmelinek·
.@_TalkingTokens hit 200 episodes today! Since April 2024, I've posted two podcasts and newsletters. Every single week. When I first put myself up to this, I thought that cadence might be unsustainable. Now, the show is booked out weeks in advance and I find myself wishing I had more slots to air additional conversations. The goal has always been simple: 1) Share the conversations that matter before they become consensus 2) Give listeners an edge on narratives shaping markets 200 podcasts later, the shift in the industry is hard to ignore. Institutional participation is no longer hypothetical, and tokenization is becoming a core pillar, not a side narrative. Increasingly, it has moved from "just another crypto podcast" to a connecting piece for traditional firms, markets and more to understand this space and where asset managers, funds, family offices and publicly traded companies can fit in. As a result, the show has been nominated for multiple awards, reached millions, ranked as one of the fastest growing podcasts on Spotify and has even been marked internally at some of the largest TradFi firms as a “must listen.” Through all of it, the focus remains on: - Interviewing the people actually building, allocating, and shaping markets - Asking hard questions in a thoughtful way - Helping highlight fresh, original insights and teams in an entertaining manner - Reaching new audiences and be a platform for teams to showcase themselves if they don't have that megaphone yet If the first 200 episodes were any indication of where the industry is going, the next 200 will likely be about watching it scale. Appreciate everyone who’s been part of it so far. Thank you. And of course, I'd LOVE if you all signed up to the newsletter here: talkingtokens.beehiiv.com/subscribe Or subscribed to the podcast here: linktr.ee/talkingtokens
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jamesrichardfry
jamesrichardfry@jamesrichardfry·
@Jackhaldorsson unsolicited advice keep it VERY exclusive & deeply vetted I’m a part of a few of these groups on TG and every single one of them is muted because they’re full of noise / low quality marketers would prefer a curated group that brought real value (and to bring real value to)
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Jelena| DeFi retweetledi
The Culturist
The Culturist@the_culturist_·
Imagine starting with a block of stone and ending up with this...
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0x | We're Hiring!
0x | We're Hiring!@0xProject·
The price you see isn't always the price you get 🪤 Some liquidity operators are gaming aggregators and traders are paying for it. We're exposing how. Full breakdown in the replies 👇
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Jelena| DeFi retweetledi
The DeFi Investor 🔎
The DeFi Investor 🔎@TheDeFinvestor·
Most important thing that DeFi projects have to do now is to rebuild trust. I've talked with many friends in the past few days who no longer feel comfortable using DeFi after so many recent hacks. This space really needs to become safer.
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Jelena| DeFi
Jelena| DeFi@defijelena·
Great breakdown of what happened with Drift 👇
𝕋𝕖𝕞𝕞𝕪🦇🔊@Only1temmy

i can't stop thinking about the drift protocol hack. not because of the $280m. we've seen big numbers before. i can't stop thinking about how it happened. and what it says about everything we're building. on april 1st, while people were posting jokes, an attacker drained $280 million from drift protocol in minutes. the team had to literally tweet "this is not an april fools joke." but this didn't start on april 1st. it started on march 23rd. that's when the attacker created four durable nonce accounts. two tied to drift's own security council multisig members. two controlled by the attacker. quietly. no alarms. no flags. on march 27th, drift migrated their security council due to a routine member change. by march 30th, the attacker had already compromised a signer on the new multisig too. then on april 1st, they executed. a test transaction first. then one minute later, two pre-signed transactions fired four slots apart. admin takeover. withdrawal limits removed. a malicious asset introduced. every vault drained. jlp. sol. btc. usdc. over 15 tokens gone. the entire thing took minutes. this wasn't a bug. this wasn't a smart contract exploit. this wasn't a flash loan or an oracle manipulation. drift's own report confirms it (you can check @DriftProtocol's latest to confirm). no compromised seed phrases. no code vulnerability. this was social engineering. the attacker got 2 out of 5 multisig signers to approve transactions they didn't fully understand. used durable nonces to pre-sign them. then waited. patiently. for over a week. two signatures out of five. that was the security standing between users and $280 million. two out of five. i keep coming back to that number because this is the part that should make everyone uncomfortable. not the hack itself. the architecture that made it possible. we've seen this before. we've seen this so many times. bybit. $1.4 billion. the attacker compromised the signing infrastructure and tricked signers into authorizing malicious transactions. same concept. social engineering. not code. ronin bridge. $625 million. compromised validator keys. same story. cetus protocol. $223 million. different method but same result. hundreds of millions gone. in 2025 alone, $3.4 billion was stolen in crypto. and the pattern is almost always the same. not brilliant code exploits. not zero-day vulnerabilities. someone was tricked. a key was exposed. a human made a mistake. only 19% of hacked protocols even used multi-sig wallets. and the ones that did, like drift, got beaten anyway. because the weakest link was never the code. it was always the person holding the key. now here's what makes me angry. i've seen people dunking on solana over this. blaming svm. questioning the entire chain. the same thing happened after bybit when people started questioning evm and ethereum's security model. this is not a solana problem. this is not an ethereum problem. this is not chain-specific at all. drift's own report says it clearly. the programs and smart contracts worked exactly as designed. the chain did what it was supposed to do. a human was tricked into signing something they shouldn't have. that can happen on any chain. any protocol. any ecosystem. pointing fingers at solana is a deflection. and it's net negative for the entire space because it distracts from the real conversation we need to have. which brings me to circle. nine days before the drift hack, circle froze 16 business wallets overnight. legitimate companies. crypto exchanges. forex platforms. payment processors. no criminal charges. a sealed civil lawsuit that nobody could even read. no advance warning. businesses woke up and couldn't process payments, couldn't settle trades, couldn't serve their customers. zachxbt called it "potentially the single most incompetent freeze" he'd seen in over five years of investigations. one of the frozen wallets wasn't even a business. it was a dfinity bridge contract used by thousands of users who had nothing to do with the case. then nine days later, $280 million is being drained from drift in real time. the attacker is converting stolen tokens through jupiter, bridging them to ethereum, moving funds through circle's own cross-chain transfer protocol. and the freeze didn't come fast enough. so circle can shut down 16 legitimate businesses overnight for a civil case. but a quarter billion being actively stolen through their own infrastructure? different speed. i'm not saying circle is the villain here. i'm saying the system is broken in ways that should concern everyone. now think about who's actually affected by drift. it's not just traders. protocols are built on top of drift. neobanks integrate with defi infrastructure. real customers with no idea what a multisig even is woke up and saw they couldn't access their money. some platforms said user funds are safe. but nobody could withdraw. your money is "safe" but you can't touch it. think about what that feels like for someone who just wanted a better savings rate. i know what it feels like on a smaller scale. i lost $5,000 to social engineering. it's nothing compared to $280 million. but the feeling is the same. that moment when you realize the funds are gone and there's nothing you can do. it doesn't scale with the dollar amount. it's the same pit in your stomach whether it's $5k or $280m. and here's the question i keep circling back to. we say defi is the future. we say we're going to onboard the next billion users. we say this technology will replace traditional finance and bank the unbanked and give people financial sovereignty. but how do we onboard millions of people into a system where a social engineering attack can drain a quarter billion dollars in minutes? where 2 out of 5 signatures is considered security for $280m? where the attacker sets up wallets two weeks early, runs a test transaction, and nobody notices? where circle can freeze legitimate businesses overnight but can't stop a live heist fast enough? where the same attack, the same playbook, the same human error keeps happening year after year after year? ronin. bybit. cetus. now drift. same cause. different name. different chain. same result. defi doesn't have a code problem. it has a people problem. and we keep solving for the code. i haven't interacted with a protocol in a while. i like money. but i love safety more. and right now this space is asking me to choose between the two. security can't keep being the last conversation. it can't keep being the thing we talk about after the hack and forget about before the next one. it has to be the first priority. not the last. because right now we're not ready for the next billion users. we're barely keeping the ones we have safe.

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Jelena| DeFi retweetledi
The DeFi Investor 🔎
The DeFi Investor 🔎@TheDeFinvestor·
The latest DeFi developments👇 Aave V4 went live on Ethereum Hyperliquid launched Hyperliquid mobile app in a public testing phase Pendle launched Pendle Skills and MCP, enabling AI agents to access Pendle Lido DAO proposed a $20 million LDO token buyback Gnosis announced the Ethereum Economic Zone - a project aiming to solve Ethereum’s liquidity fragmentation iExec introduced the iExec Confidential Token - a mechanism that turns any token into a confidential, auditable asset edgeX and Based released their tokens Ondo introduced Ondo Perps - its own 24/7 equity perps futures product Aerorodrome and Velodrome will merge into a single DEX project called Aero Sky launched a revamped website to access its 3.75% APY Sky savings rate USDai released its airdrop claim portal (the token is not transferable yet) Base revealed its 2026 roadmap, which includes bringing all major asset classes on-chain and supporting stablecoin gas fee payments Chainlink SVR was adopted by AAVE on two L2s to capture MEV revenue Midas, an on-chain investment products app, raised $50M in funding Aster reduced its monthly token emissions by 97% Drift has been exploited for $280 million Google gave a 2029 transition deadline for making Bitcoin quantum-resistant If you enjoyed this, a like and a retweet would be highly appreciated🫡
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Jelena| DeFi
Jelena| DeFi@defijelena·
The most powerful habit trigger isn't a push notification. It's an emotion. Boredom. FOMO. The need to feel in control of something when everything else feels uncertain. These internal states are what pull users back to apps daily, not your announcement threads. Protocols that understand this build their communication around emotional states, not product updates. "The market just moved. Here's how to act." lands harder than "New feature: improved UI." every single time.
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CryptoVegeta
CryptoVegeta@opieaccount4·
@comingupconnor She cheated on scotty with matt damon and he didnt know about it for quite some time.
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Suhail Kakar
Suhail Kakar@SuhailKakar·
defi is fucked lol drift just got drained for $200M+ and here's how: - attacker minted 750M fake tokens - made a raydium pool with $500 liquidity, priced at ~$1/token - compromised admin key listed the fake token on drift - disabled all withdrawal guards in one tx - deposited $785M of fake "collateral" and drained every vault in 31 txs over 12 minutes - nobody noticed for an hour - attacker came back 2hrs later to grab a few more million the multisig was 2/5 with a 0-second timelock. $200M+ protected by two signatures and zero delay. and people wonder why nobody takes this industry seriously
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Pukerainbow 🤮🌈
Pukerainbow 🤮🌈@pukerrainbrow·
just got hired by a crypto project $15k/month HR reached out on Telegram and walked me through everything now i just need to install their software and connect my wallets to get verified excited to start, wish me luck
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Jelena| DeFi
Jelena| DeFi@defijelena·
Say this with me: "Community is not a vibe, it's a retention mechanism." A user who belongs to a community around your protocol has a much higher switching cost than one who only has funds in a pool. You can always find a better APY somewhere. You can't always find another place where people know you, trust you, and share your worldview. The protocols that survived the last bear market had one thing in common. Users who identified with the mission, not just the yield. Building that is harder than building a product. And worth more.
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