Denis

Idea from somewhere in my life Check keywords for demand Search aso tools for the types of keyword I would use to find the app Look for initial signals: Find keywords popular enough to build for (40+ is good) Check if those keywords have low/medium competition (<60 ideal) Look at search results How many apps target keyword as exact match. If 10/10 apps have exact match keyword then ranking will be tough If 0/10 are targeting exact match keyword then tread with caution. Maybe popularity is skewed A few ranking is good. Not too many. Is the top spot an exact match keyword? If so, how many reviews If the app is 2 years old with low reviews it signals popularity is actually lower than reported Hundreds of reviews = good Thousands of reviews = great Then use sensor tower to check exact match search results. How much revenue are they pulling in? If it’s <$5k sensor tower doesn’t give good stats. Don’t dismiss immediately but be mindful. >$5k/month = market validation Spend the amount of time building that is proportional to the revenue you can earn $5k/month? Limit dev to less time. Reduce scope, focus on limited features for initial build But ensuring the app is substantial enough not to be listed as “spam”. If you got this label added to your app there’s just too much scrutiny moving forward. Possibly dead idea before you even execute. Balance build time with apples policies Ideal situation: High popularity Low competition Handful of exact match apps ranking Thousands of reviews Doing great revenue If all those signs align: focus, build, release, optimise, then market Use ASO as the product validator but don’t rely on it as your only source of downloads Also find downloads outside the App Store Meta ads, App Store ads, Google ads, UGC, whatever makes sense for you A well optimised app will increase in rankings organically when you drive downloads + reviews from external sources