Dev

@AlikhanSocial I think saying no a misfit client was the hardest thing for me, now it's simple, and after a point, it feels not that hard

Every time I do something hard and finally pull it off, I notice the same thing: A few weeks later… It doesn’t feel hard anymore. It feels easy. It feels obvious. Which is wild... Because in the moment, it felt like the hardest thing I’d ever done. Raising my rates. Launching a new offer. Sending that first cold DM. Saying no to a bad fit client. All of them felt like mental warfare at the time. But now I look back and think: “Damn… that wasn’t even that bad” Here’s the lesson: Your mind is a master at magnifying fear. But it has a terrible memory for how strong you actually are. Keep going. The hard stuff gets easier. Then you find new hard stuff. That's how I grow.

@TimSRD_ Well, I can relate, too. Sometimes I'm amazed at reading my old stuff, and sometimes, well, plain out embarrassed.

Handsdown the best tip the improve your copy before you submit it: More research, and then edit.

Unsexy thing I learnt today: Sometimes returning to "old" stuff you learned about marketing... And completely absorbing them again is far more effective than learning the new shiny hacks.

It still baffles me how some copywriters will add a CTA just after the headline, before having any context whatsoever to make the sale (Or after, "Are you tired...?") And then of course, blame it on cold traffic.

Trying to be perfect all the time by (literally) "carbon copying" other people's ideas could hurt your biz more than you think. Something to stew on.

Sometimes you'll get more peace of mind by turning down a "great" project. For example, this guy wanted a VSL for a friggin fake supplement (likely sold to boomers) And of course, I rejected it.

Y'all should stop yapping about copy tactics, and start writing more, actually.

There's nothing as powerful as a push-pull close for your offer. Change my mind

@AlinDragu Don't tell random stories, instead use stories that could be tied back into your product.

What's the best copywriting advice you've gotten recently?

Here’s a boring advice that works for ya. Actually, I learned this from my mentor. And it's kind of obvious, by the way. So what is it? Doing something is better than nothing.

Weird paradox on Twitter: Everyone is in a non-stop "hustle" of copying each other. Don't copy someone else's marketing, duh.

@glennwrites1 More: "Yea, just express your opinion bro." "Don't use long paragraphs bro." "Why’s there no value in this bro."

Twitter is the only place where a 14 year old kid who’s made $10 bucks on Upwork will proudly correct a 9-figure copywriter in the replies.

Something interesting: My mentor & I were previously talking about this. And in my 'haughty' opinion most copywriters have lost it these days. That is: Ethics. They're so darn focused on getting the royalties that their values literally go extinct.

Now, that was plain'ol unbearable. Removing these little bot followers. Some of'em so darn smart you can't tell the difference between a faker & a real one. Oh, wait. Maybe it's because most bio's SUCK? Yea, it's probably that.

@TimSRD_ at this point you're flexing lol (that's some abs vacuum)

I failed at 5+ businesses. 1 year of straight failing. I felt like I was wasting my time. But now I realize: The setbacks and tribulations taught me lessons I still apply to this day. The results are always lagging.

If you read one book a week, then you're NOT learning. Instead, you're installing a bunch of "info-fart." Here's what I'd do: (1) Take a REALLY *good* book. (2) Hand copy all the sample ads. (3) Take notes + apply'em. This way, you'll learn WAY more than those other bozos.

*Plays a video game for 2 hours, 35 minutes. Never felt this dumb in a year.

Just like the character Dr. Mann in the movie, Interstellar paid for stealing other people's stuff... You too could suffer if you blatantly copy-paste other VSLs/emails you see on the internet (as your own.) Don't be a swi-pig.

You know what? Sometimes, following a schedule is ACTUALLY bad. Cuz I ended up missing a LOT of tweets I should have done. But, right now, I'm brain-dumping tweets at 12'o clock. Seems more *effective & *creative.