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About Dinofauro
Who created Dinofauro?
My name is @andrecrevi I work with design, visual arts, and digital and cultural production — and I am the creator of Dinofauro.
I was the one who imagined, named, and developed the character, his language in "dinofaurês," and the entire visual universe you find here.
I have always been passionate about animated characters. Like any kid who grew up in the 80s and 90s, I was raised watching The Simpsons, Snoopy, Hanna-Barbera, Looney Tunes, and so many others. Those universes taught me that a character can be much more than a drawing — it can be language, affection, humor, and companionship.
How was he born?
Long before Dinofauro, I was already experimenting with characters and humor projects on the internet, in blogs and websites, back around 2005. Those projects were my creative laboratory.
Dinofauro was born on an ordinary day in 2015, when I was on my way to the movies. I saw an image of a blue rubber dinosaur on my timeline. It caught my attention. I searched and found no page or character in Portuguese using that visual.
In less than half an hour, I created the "Dinofauro" page on Facebook, published a few images with the character, and went to watch the film. That first simple post started receiving thousands of likes per hour. That was when I realized this dinosaur had taken on a life of its own as a character.
From a post to an internet sensation
Within a few months, Dinofauro broke out of the Facebook bubble and began appearing in portals and magazines across Brazil. Articles in outlets such as Info, Terra, UOL, Capricho, G1, and R7 introduced the "blue dinosaur who speaks with an F" as an internet sensation.
The page reached hundreds of thousands of likes and millions of people reached per week. The word "Dinofauro," which did not exist before, began appearing in thousands of searches, and the character gained its own community — full of inside jokes, references, and a lot of love.
Character, creator economy, and work
When I realized Dinofauro had become something bigger, I also began looking at it through the lens of content creation. I have always worked with social media, and the idea was simple: if the character could be monetized responsibly, I could dedicate more time and energy to creation — images, videos, live streams, posts, products, and everything this universe called for.
Over time, Dinofauro evolved into something close to a small creative enterprise: content, products, partnerships, community management, and interviews. Much of this process was managed by me, often alone, balancing resources, investments, time, and mental health.
Team, community, and care for the audience
Although the original idea and the creation of the character are mine, Dinofauro has never been an entirely solitary journey. The dinofáurica community — fans, followers, and people who help take care of the page — has always been essential to keeping this universe alive.
Along the way, I have had the help of Flavia Lopes Melo, who assists with administration and community care. We also count on the participation of Paulo Henrique Nascimento, the partnership of Gascaff Digital, and the support of TS Contábil e Marcas in the process of registering the Dinofauro trademark.
For products and logistics, we also work with Personaliza Foz, which helps turn dinofáuric ideas into items that reach the community.
As a creator, I have always cared deeply about the character's consistency and warmth — how he speaks, how he responds, and how he shows affection for those who follow him. This also involves dealing with criticism, debates about ableism, plagiarism, and profiles that try to use the "Dinofauro" name as if they were official.
To protect the audience and the character, I have registered the name and the visual representation of Dinofauro. This allows me to distinguish what is official from what is a copy, and to contribute to the broader conversation about authorship and rights on the internet.
Products, partnerships, and impact
From this foundation, Dinofauro stepped off the screen. Mugs, t-shirts, toys, official kits, and other products were created in partnership with specialized people and companies.
We have also carried out sponsored actions with brands, always seeking to balance humor, transparency, and respect for our audience. At the same time, Dinofauro's reach has been used to promote social causes and cultural projects, showing that a meme can also generate positive impact beyond the joke.
Dinofauro today: internet culture and new chapters
From 2015 to now, Dinofauro remains alive in internet culture. Many designs of the character have been tattooed, translated, adapted, and referenced by people who do not always know exactly where the original page came from, but feel a connection with this clumsy little blue T-Rex.
The character has also been studied academically, including at the Meme Museum of the Universidade Federal Fluminense, becoming part of the affective memory of the Brazilian internet.
After a pause and other creative pursuits, I am now returning to Dinofauro in a new phase — more aligned with my work as a designer and visual artist: simpler lines, a more "toy art" body, and an even more authorial presence.
Dinofauro is still the same blue T-Rex who speaks in dinofaurês. But today he is also a reflection of my journey as a creator and of the strength of a community that continues to help this universe exist.
A New Chapter: Blockchain, Meme Coin & Web3
We are thrilled to announce that Dinofauro is now taking his first steps into the world of blockchain and Web3.
After 10 years of building one of Brazil's most beloved internet characters, we are excited to explore how this universe can grow in new directions — connecting with the global crypto and meme coin community while staying true to the values that have always defined Dinofauro: creativity, authenticity, humor, and love for the community.
This is a new and evolving chapter. We are learning, exploring, and moving carefully — always with the goal of protecting the character, the brand, and above all, the community that has supported Dinofauro since day one.
More updates coming soon. Stay tuned, and as always — muifo amor e fafafá. 🦖
— André Crevi, creator of Dinofauro
English
