Distorted Shapes

Guidelines for writing online: • Keep it simple • Use hooks • Be concise • Tell stories • Casual tone • White space

Poor people are afraid to sell. Rich people know selling is helping.

The 8 core human drives: • Sex • Food • Status • Family • Security • Survival • Comfort • Approval Your writing should tap into them.

Losers fail once. Winners fail forward.

Persuasive writing techniques: • Anchoring • Open loops • Future pacing • Presuppositions • Identity language • Sensory language • Pacing and leading • Embedded commands Don’t just inform, influence.

@AnthonyGaenzle Lol exactly mate.

@distortedshapes Balance is key, right?

Build content across a range of platforms. If you show up in just one place, you're missing out on tons of attention. Your audience members are similar, but they are not all the same. I've met clients at conference, on X, on LinkedIn, via email, through my website, and in other ways. If I was active only on X, think of the deals I would have missed out on. Stop missing out, and start diversifying your content program.

@AnthonyGaenzle I guess that's true Prof.

@distortedshapes They’re both super cool guys right? So could go either way!

Losers chase trends. Winners gain mastery.

@AnthonyGaenzle That's a balanced take mate.

@distortedshapes Yes. 100%. You don’t need to be everywhere. But being one place is missing opportunities. Determine the places that are most optimal to reach your audience and be on those. But only to the extent it doesn’t overextend you.

@AnthonyGaenzle 👍👍

@distortedshapes Agreed.

Stop accepting mediocre. From yourself and from others. Each day is another chance to take a step toward greatness.

@SuccessBluePrtX Definitely mate.

@distortedshapes Encouraging others always builds stronger communities.

Losers judge others. Winners encourage others.

@Hazel52389 That's it Lilly.

@distortedshapes Keep it simple speak clearly let your ideas shine brighter than fancy words

Big words don't make you sound smart. They make you sound like you're trying to sound smart. Which makes you look stupid.

@SuccessBluePrtX That's it mate.

@distortedshapes Exactly… clarity beats fluff every time.

@Hazel52389 That's right mate.

@distortedshapes Grab attention fast deliver value instantly online readers won’t wait

Online readers are impatient. Write with that in mind. Or don't bother writing at all.

@jamiejreach 👍👍

Boredom isn’t a problem. It’s part of the process.

@madeinphantom That's it mate.

@distortedshapes TLDR; get to the point.

@lifewithskanda Lol cheers mate.

@distortedshapes Lol well said

Good content doesn't feel like marketing. It feels like a chat with a knowledgeable friend.

@jamiejreach That's it mate.

@distortedshapes It’s the filter that separates deep work from just being busy. The pros treat it as a signal to keep digging until the breakthrough happens.

@VirtueOverC Definitely mate.

@distortedshapes Gotta get used to boredom. It's what it takes to succeed. Silent grinding and hard work over a period of time.