David Meerman Scott

Educate and inform instead of interrupt and sell.

AI is more than a robotic substitute for “writing.” Used wisely, it can become your research assistant, editor, brainstorming partner, headline writer, fact checker, interview assistant, and organizational wizard. bit.ly/4skAU0k

@Max_AI_Li Right here -> academy.hubspot.com/courses/how-to…

@dmscott Where to register for the course? I am interested…

Have you ever wondered how book publishing really works? 📚 It's a common misconception that big publishers handle all the marketing for you. #publishingmyths #bookmarketingsimplified bit.ly/3Up3yO6

@MozharAlexandr Yes, exactly. I love how AI frees me to do the parts of my work that add value.

@dmscott That’s the real shift. AI is handling more of the execution, while marketers focus more on strategy, judgment, and connecting the pieces. The advantage now isn’t just using AI — it’s knowing how to direct it.

2026 Marketing Talent AI Impact Report: What used to take creative, manual effort is partly handled now by digital co-workers, freeing humans to orchestrate, synthesize, and judge outcomes at a higher level. bit.ly/46fqCVx

@BostonPurcell Yes, exactly! The audience wants a performer to succeed, it's the performers job to rise to the occasion.

@dmscott David, the structure you outline is so helpful. As a performing artist, I’ve seen how much rehearsal matters. The audience’s nervous system mirrors the speaker’s state. Knowing what you want to transmit, and practicing until it feels embodied, makes all the difference!

Many people imagine themselves on a TEDx stage, delivering a well-received talk on the iconic red carpeted circle. However, in my experience helping select TEDx speakers and coaching them, few people put in the required effort. davidmeermanscott.com/blog/so-you-wa…

If you’ve paid attention to global music trends over the past decade, you’ve seen a wave of Korean pop on the charts, playlists, and social media feeds. What can we learn from that about marketing? bit.ly/4poSoFO

Once You Put Your Product or Service into the World, it Belongs to your Fans. bit.ly/46dDV9u

In the past several months I’ve been more conscious of my positive reactions to “seeing how the sausage is made”, both in-person and via photos. bit.ly/3MVDiu3

The new competitive advantage isn’t found in the next social platform or the latest life hack. It's building fans of your business, product, or idea. #fandom #fanocracy

If you want staying power, relevance, and real-world impact, spark a sense of belonging! #fandom #fanocracy

A benefit for writers adopting AI to help their process is that it clears the deck to focus on what only a good writer, with experience and discernment, can offer, elements like perspective, nuance, and an interesting story. bit.ly/4skAU0k

Great conversation with @BarryLaBov about the power of fandom in building deeper connections and brand loyalty. podcasts.apple.com/us/podcast/hid…

Real-time content and newsjacking matters in a world of AI because most of the large language models developed by Google, OpenAI, and Meta were trained on information that is already months or years old. davidmeermanscott.com/blog/why-real-…

When people come together, the shared emotions are a powerful driver of fandom and an antidote to the digital world we live in. bit.ly/4e00H76

I built a foundation for lifelong curiosity and flexible thinking—and that prepared me to thrive in unpredictable times. bit.ly/4oKyhmx

2026 Marketing Talent AI Impact Report: Robust AI governance includes giving people space to experiment where it’s safe, and drawing brighter lines around high-risk, public-facing activities. bit.ly/46fqCVx

No matter what you’re building, a startup, a nonprofit, a side project, the lesson from K-pop is that lasting fandom requires trust, transparency, and a willingness to relinquish some control. bit.ly/4poSoFO

@denis_acia Yes! However, most people look for a quick hit.

@dmscott Short-term sparks fade fast; lasting growth comes from consistent, meaningful influence.

Hiring the viral influencer of the moment to send an Instagram post for you will barely move the longer-term needle.