David Meerman Scott

Educate and inform instead of interrupt and sell.

In a world of blurred lines between real and artificial, trust is harder to find than ever. The hunger for genuine human connection grows stronger in a sea of online chaos. 🌐 #AuthenticityMatters #HumanConnection

In the @makeaudiobooks studio today recording the new audiobook edition of my “Wall Street Journal” bestseller “Fanocracy.” I’m fascinated by the idea that fandom isn’t just people cheering from the sidelines. It is a primal, powerful force hardwired into our brains.

Just think about how the layers of policy and formality distract from how readers or users or consumers—fans—really react to your products and services. bit.ly/46dDV9u

At the “edge” of a modern marketing team are the creators and practitioners: writers, designers, event planners, content producers, influencer relations specialists, data analysts, and similar roles. bit.ly/4cHwMAu

Super excited to be delivering a talk at the @hubspot @unboundevent The Fandom Playbook focuses on human connections, which are even more valuable in a world driven by algorithms and AI. I teach that fandom exists wherever people feel seen, valued, and part of something meaningful, no matter the industry or mission. Hope to see you there.

When marketers and entrepreneurs ask me for advice, I tell them it’s no longer enough to generate attention or close the next sale. You need to create human connections that build fans.

People who learn to think because of a liberal arts education can thrive as entrepreneurs, consultants, teachers, or leaders in emerging fields that don’t even exist yet. bit.ly/4oKyhmx

One of the myths of book publishing, especially people who work with a big famous publisher, is that the publisher markets your book like crazy, and gets it to be sold in the marketplace. bit.ly/3Up3yO6

Excited to foster real connections! From sharing meals to dancing, it's all about that human touch 💫 Let's embrace personal connections and support each other #HumanConnection #SupportSystem 🌟

RIP Middle Management in Marketing & PR. AI flattened your org chart allowing a new freedom to become more human, more responsive, and more fan-focused than ever. Thanks @bhalligan @jack & @roelofbotha for your Long Strange Trip discussion. linkedin.com/pulse/rip-midd…

The 2026 Marketing Talent AI Impact Report suggests we must start treating AI agents not as faceless apps, but as digital team members, with specific roles and measurable goals. bit.ly/46fqCVx

In a world of constant change, loyal fans are the foundation of success. 💪 Embrace genuine connections and stay true to your brand. #loyalty #humanconnection

Maybe your next breakthrough isn’t in your sector at all—it’s waiting for you in a completely different world. bit.ly/3FOrdnl

Writers who cling to nostalgia for the way they’ve always done things, whether that’s a manual typewriter or a reluctance to adapt AI into their workflow, risk falling behind. bit.ly/4skAU0k

If you want staying power, relevance, and real-world impact, you should spark a sense of belonging to build fans.

Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA At a time when many people both around the world and here at home question what America stands for, comes the Artemis II Lunar Mission. The stunning photos, fascinating live mission commentary, and sheer adventure of humans traveling to the moon for the first time since 1972 has the world buzzing. Many of my friends who live in other countries have asked me what America is up to. Think America has lost its way. However, in the past week, many of those same people also reached out to say how much they loved Artemis II. I wrote Marketing the Moon: The Selling of the Apollo Lunar Program about what I call the most successful marketing and public relations campaign in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. Several years ago, I was honored to spend a day at NASA headquarters in Washington DC, where I delivered a talk to the public relations team. I also discussed public relations strategies with then NASA Administrator @jimbridenstine - sharing lessons learned from the Apollo lunar program that could be applied to the Artemis program. “When we do these stunning achievements, it's on the cover of every newspaper worldwide, even in countries that are not friendly to the United States,” Bridenstine told me. “They talk about NASA. It's a tool of national power that helps change the perception of young people all over the world towards the United States of America.” Photos: @NASA @evanperkinscreative #artemis

Let's shift the focus to the buyer's needs 🌟 Don't forget to tailor your message to what they want to hear! #BuyerFirst #MediaRelationsStrategy 📢

With the help of AI, marketers’ value has transitioned from cranking out assets to seeing the big picture and fostering collaboration among humans and machines. bit.ly/46fqCVx

Learning from K-pop: In the ocean of online chaos, what endures is honest storytelling, real relationships, and a sense of shared adventure. bit.ly/4poSoFO

@thatAlanCh Human connections are more powerful than ever in an algorithm driven online world.

@dmscott 💯 ... back in the days of proper marketing actually being taught, early in the course there was the 4-step* loyalty ladder with 'advocate' at the top. * Some folk have extended this to 27 steps, 2 weddings and a funeral.

When you build real connections, invite participation, and give people a sense of belonging, you transform buyers into advocates, and advocates into fans for years to come.