Mike Budd

A little while ago, I decided to find out just how many Bounty minis you get in a tub of Celebrations, and whether or not the constant fury about them is justified. The big questions - Is the proportion of Bounty minis relative to the average preferences of the British consumer? Are British consumers getting shafted in general? This was a standard 550g tub, and in total there were 59 miniatures inside. These were arranged as follows: Ten (10) Snickers, so approximately 16.9% of the tub. Ten (10) Milky Way, so approximately 16.9% of the tub. Nine (9) Mars, so approximately 15.2% of the tub. Seven (7) Maltesers, so approximately 11.8% of the tub. Six (6) Twix, so approximately 10.1% of the tub. Six (6) Galaxy, so approximately 10.1% of the tub. Six (6) Bounty, so approximately 10.1% of the tub. Five (5) Galaxy Caramel, so approximately 8.4% of the tub. Back in 2022, an investigation by The Mirror found that although the quantities in ten different tubs varied a little from one to another, the actual proportions / ratios were broadly the same, and so I am happy to work with the assumption that my results above broadly represent the wider Celebrations ecosystem. Next, I conducted a snap poll to ask my Facebook followers about their favourite, and at the time of writing 2,035 people had responded. The results were as follows: Maltesers (746) - Approximately 36.6% Bounty (344) - Approximately 16.9% Snickers (284) - Approximately 13.9% Galaxy Caramel (256) - Approximately 12.5% Galaxy (128) - Approximately 6.2% Twix (120) - Approximately 5.8% Mars (94) - Approximately 4.6% Milky Way (63) - Approximately 3.0% When we throw all of that data together with the earlier information, we can conclude the following for each variety of miniature (all percentages are approximate): Maltesers - It is the favourite miniature for 36.6% of consumers, but they make up 11.8% of each tub, and so consumers are being SIGNIFICANTLY MUGGED OFF. Bounty - It is the favourite miniature for 16.9% of consumers, but they make up 10.1% of each tub, and so consumers are being MUGGED OFF. Snickers - It is the favourite miniature for 13.9% of consumers, but they make up 16.9% of each tub, and so consumers are being TREATED FAIRLY-ISH. Galaxy Caramel - It is the favourite miniature for 12.5% of consumers, but they make up 8.4% of each tub, and so consumers are being MUGGED OFF. Galaxy - It is the favourite miniature for 6.2% of consumers, but they make up 10.1% of each tub, and so consumers are being TREATED FAIRLY-ISH. Twix - It is the favourite miniature for 5.8% of consumers, but they make up 10.1% of each tub, and so consumers are being MUGGED OFF. Mars - It is the favourite miniature for 4.6% of consumers, but they make up 15.2% of each tub, and so consumers are being MUGGED OFF. Milky Way - It is the favourite miniature for 3.0% of consumers, but they make up 16.9% of each tub, and so consumers are being REALLY SIGNIFICANTLY MUGGED OFF. Therefore, while the general order of Celebrations from ‘most to least’ runs: Snickers > Milky Way > Mars > Maltesers > Twix > Galaxy > Bounty > Galaxy Caramel Based on my findings, perhaps it would be better as: Maltesers > Bounty > Snickers > Galaxy Caramel > Galaxy > Twix > Mars > Milky Way One could argue that Milky Way is the most popular amongst kids, and also that kids wouldn’t be represented in my polling data, but then again modern democracy is flawed in a number of ways and this is reflected perfectly here. The Red Car and The Blue Car having a race was definitely a backhanded satire of British politics. More significantly, it’s clear that Bounty is the nation’s SECOND-FAVOURITE and not the ‘pellet of unspeakable evil’ that it is portrayed as so often. Anyway Mars Wrigley, you know where to find me if you’re serious about taking Celebrations to the next level.

SIX STRAIGHT LEAGUE WINS! 🤩