Dock

👋 dock.us/library/meet-d…

First Lil' @dock_us feature update that I designed + 'coded' is now in production 🥹 I really love this feeling, which I missed compared to the brand/Webflow world Big merci to @VictorKmita and eng. team for helping and letting me contribute ✨ You can see what we used to have in 🧵

@seb_hall_ Thanks Seb! Let us know if you need anything

@dock_us Big fan of your UI guys - well played 👏 Just signed up to the paid version.

Your product is super easy to get into and use and there’s a minimum of friction points. It’s got an innovative architecture that allows you to see multiple views in one place. The value use cases goes so far beyond what you advertise that it’s insane. I use dock for sales. I use dock for investors. I use dock to transmit information to potential technical cofounders. I use dock for everything.

@tecnooptimist @emerywells Love that 💙 - thanks for sharing!

@dock_us @emerywells @dock_us see above.

Don’t do this: In product management interviews, I often ask candidates to describe a product that exemplifies world-class execution. A frequent response I get is "Spotify." This is akin to me asking for an example of world-class coffee, and someone responding with "Starbucks." Yes, Starbies is delicious but these answers reveal a lot about the depth of someone’s understanding of both coffee and software. It suggests a surface-level engagement with the topic. If you consider yourself a genuine product person, you should be completely obsessed with products. You likely have ten pages of apps on your phone and spend ample time on Product Hunt and X. This is where real makers share; this is where great products live and breathe. Being immersed in the world of products isn't just a hobby—it's a necessity for those who want to excel in this field.

@tecnooptimist @emerywells Go on 😅

@emerywells I could talk at length about why @dock_us is a great example of this.

Le ✨ @julienfsqt next to the “dock” wordmark he designed for us 🙏 ⚪️🔵 (I know, I’m good at taking pictures 😅)

@Chris_Orlob @Gong_io 8 years later, Gong Labs has become a leading resource for sales insights. Check out the full conversation between @kracov and Chris, where they discuss his experiences at Gong and his journey back to entrepreneurship at Pclub and QuotaSignal: dock.us/grow-and-tell/…

When @Chris_Orlob ungated an ebook in his first week on the job at @Gong_io, he created one of the most successful content programs in SaaS history — Gong Labs. 👇 Check out the full episode for the story of how Chris helped Gong grow from $200k to $200m: dock.us/grow-and-tell/…

One reason I love making this show is hearing about the things that didn't go right before companies found success. Gong's sales process went through a few major pivots before they found the right fit. Chris learned early on that selling and positioning Gong directly to Sales Enablement as a coaching tool was a tough entry point. When they repositioned as a pipeline management and execution platform, they got in front of CROs with buying power — which had a major sales impact (we're finding similar success being more top-down at Dock).

@lucchaissac 💙

It's that time of year again! Time to reflect on all the amazing things that happened in 2023 ✨ I am beyond grateful for the opportunity to have met, collaborated with, and learned from so many incredible folks 🙏 Here's to another year filled with ✨ people and gradients 🌈 💛

One of the mistakes I made early on at @dock_us was trying to build for too many uses cases. I wanted to create a horizontal product for any type of business to business interaction from sales to recruiting to finance. But this proved to be an enormous challenge on many levels. 1) Customer feedback was all over the place - when went to talk to customers we heard such a drastic range of things to build. For example, recruiters wanted Dock to integrate with ATS systems, while sales teams wanted us to integrate with CRM systems. We couldn’t build both with our limited resources. 2) Product experience was too open ended - since we wanted to build a horizontal product, we tried to build a super flexible product experience. But this decision led to an activation issue for our customers. The product wan't tailored enough to actual solve for any one persona’s challenge 3) Hard to define our positioning - since we needed to speak to many different people, we had to create generic messaging that spoke to no one. 4) Difficult to gain GTM momentum - when running ads or sending emails or reaching out to folks on LinkedIn, we tried to go after too many personas. We weren’t able to create content that resonated, since we had too many goals. We spread ourselves thin across personas which limited the amount of organic word of mouth growth. Everything changed in our business when we decided to focus. Today, Dock focuses on helping revenue teams collaborate with customers. We have three core uses: sales deal room, customer onboarding, and client portals. This niche works for Dock since all these use cases are interconnected. The sales deal room leads into the customer onboarding plan which ends up as a client portal. Our product matches the natural progression of the customer journey. Everything is focused around a company’s most most important relationship - the customer. Once we made this shift our growth started to take off and everything became easier. We’ve been able to build a more valuable product and our sales/marketing efforts have become way more straightforward. Focus is the key to growth.

@ToddBusler @champifyio Anchoring deals to their own due dates, milestones, and goals will close way more deals than a generic ROI story. Check out this week's episode of #GrowandTell to hear how Todd's path to VP of Sales at @heap led him to found his own tech company: dock.us/grow-and-tell/…

Sales reps don't close deals. Great champions do. @ToddBusler, Co-Founder of @champifyio, says the best reps succeed by helping champions build their own business case:

Loved hearing @ToddBusler's journey from getting laughed out of the room for pitching a $600k deal for the first time at @heap:

It's nice to finally showcase how those Lil' simple things instantly make it feel on brand for each of our @dock_us customers 🎨 I also wonder what kind of transition I could play with to make it more delightful and clear, or if this might just be enough 🤔

@NicoDato @PodiumHQ By involving revenue teams early in the development process, they'll be able to more effectively integrate down the line. Check out this week's episode of #GrowandTell, where Alex and Nico discuss leading marketing at @PodiumHQ and @EntrataSoftware: dock.us/grow-and-tell/…

Successful product launches require more than just the product team. @NicoDato, Former VP of Marketing at @PodiumHQ, explains why he prefers to involve revenue teams in the development process:

@barrywinata Thanks Barry!

This not a plug for @dock_us, but this is just a simple but effective tool for customer onboarding. I give credit where credit is due.