John Doherty 👍

I’m primarily on Bsky these days. It’s 2015 Twitter without the fascism. bsky.app/profile/johnfd…

@iPullRank @bricosgrove Legend!

Very excited to have @bricosgrove speaking at #SEOWEEK. In Philly parlance, Brian is my "ole head." He gave me direction early in my career to help me level up. Brian was also someone that was encouraged me to keep going when Razorfish wouldn't upgrade from contractor to FTE. AND, He was also the person that put in a good word for me to speak for my first gig at SMX East in 2011. Aside from that he's a legend in digital and has developed some of the most remarkable business intelligence implementations I've ever heard of. The audience is in for a real treat with this one!

@jessethanley @weswinder To name JUST one thing.

> walkable cities > universal healthcare > lower crime rates > no mass school shootings > better transit between countries (Schengen) > better/lower cost education > better food > better food for kids at school > live longer > less self-inflicted disease/obesity Yah super hard to name one thing lol

i literally cannot name one thing that europe does better than america

@gaetano_nyc I did this back in the day too. They got a big funding round, then said I had to buy the shares to keep them. I didn't. I'm glad I didn't because it got sold in a fire sale and would've been worthless.

I did some startup advisory in exchange for shares like 5 years ago. The company got acquired and now the new company is refactoring my cut. I'm getting a total of 11 shares which means if they exit for $1B I'll get $450 😂

@noahkagan Same

Shocked how quickly I moved over from ChatGPT to Claude for all my AI usage. Anyone else?

@iPullRank Literally

There's a billion dollar difference between playing to win and playing to play.

@iPullRank @ruthburr Helllll yeah

The inimitable @ruthburr will be back at #SEOWEEK

So much of life is about being brave enough to make the changes you need to make.

#SEOWEEK flash sale.

Hell yeah, stoked to be there!

Real. Love this advice from @LeilaHormozi Where Most Agencies Fail youtube.com/shorts/QdYTi1H… via @YouTube

Want to grow your agency? Check this out - johnfdoherty.com/coaching/ If you wanna close  high ticket clients at premium rates,  then you need  the high ticket sales process that I've used to close over $5 million in high ticket sales. I call it the DSSC sales process.

Daily business wisdom as I put on my shoes. Today’s topic: profit. Profit isn’t natural. Low profit = can’t pay yourself, can’t hire well, can’t grow. There are the 5 moves I use with agency owners. I turned this into a simple checklist. 👉 Reply “PROFIT” and I’ll send it.

Busy agency.
Not enough profit. It's not a lead issue — it’s a profit problem. Here’s the high-ticket shift:
 ✔️ Identify best clients
 ✔️ Cut low-profit work
 ✔️ Move up-market
 ✔️ Value pricing ✔️ Fix positioning ✔️ DSSC sales Want the full playbook? Reply HIGH TICKET

@aakashgupta This is the crux: “ Airlines sell the cognitive cost of not buying the default option.”

Delta didn’t make a mistake here. They hired economists. This is third-degree price discrimination, and it works because of a counterintuitive principle: you can charge more by offering less. The $449 tier has free seat selection, free changes, and a standard seat. The $589 “Comfort Basic” tier removes seat selection and charges for changes, but adds legroom. You’re paying $140 extra while losing two features. Sounds insane until you understand the segmentation logic. Business travelers don’t care about $140. They care about legroom on a 4-hour flight. They’ll pay the premium without reading the feature comparison. Leisure travelers will spend 20 minutes cross-referencing every checkbox because $140 is their airport dinner budget for the whole trip. Delta is sorting customers by how carefully they read. Economists call this “damaged goods” pricing. It’s the same reason Intel once sold slower chips that were physically identical to faster ones, just with performance artificially limited. IBM sold a cheaper laser printer that was the same printer with an extra chip added to slow it down. The degraded version costs more to produce. You spend money making a product worse so you can sell the better version at a higher margin. Delta is running the same play. They created a tier that costs more, delivers less flexibility, and exists purely to make the next tier up look like a bargain. The $449 option isn’t the budget choice. Comfort Basic exists to make you feel smart for spending $589 on regular Comfort+. The Google Flights complaint is the second part of the strategy. The harder these tiers are to filter, the more likely you are to just click “Comfort” and move on. Confusion is a feature. Every minute you spend trying to decode fare classes is a minute you’re not comparison shopping on United. Airlines sell the cognitive cost of not buying the default option.

𝐍𝐨𝐭𝐡𝐢𝐧𝐠 𝐜𝐡𝐚𝐧𝐠𝐞𝐬 𝐮𝐧𝐭𝐢𝐥 𝐲𝐨𝐮 𝐜𝐡𝐚𝐧𝐠𝐞. You can't keep doing the same things and expect a different outcome. Change only comes once you change. You have to understand that. Want to grow your agency? Go here: johnfdoherty.com/coaching/

If you're an expert and you like doing the work, don't productize your service. Build packages that are easy to sell, easy to deliver, and give you lots of profit and freedom. (Give me a follow for more content like this)

When outreach goes awry. (Took me a bit to get what he was trying to say.)

Professional basketball players don't wait to hire a coach until they're at the top of their game. They hire a coach to GET THEM to the top of their game. And once they're there, they have multiple.

The right opportunity vehicle will take you a lot further in a shorter period of time. Selling to better clients. Charging more to get better results. Higher value services. If you're working super hard and not getting very far, you might need a different vehicle.

Action gets results, but when the decision is higher consequence, you need to slow down and make the right decision so that you can go faster later.