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Like many, PSG is making a concerted effort to expand beyond football and into the lifestyle market. 'La Maison', the club's new cultural roadshow, is as much about Jordans and coffee as it is about any player.
This month I spoke to CEO Victoriano Melero about diversification👇
Sportcal@sportcal
French soccer giants @PSG_English have long made an effort to position themselves globally, but their recent 'La Maison' pop-up in London, the first of many around the world, illustrates their brand-focused identity. #SportsBiz #PSG #LaMaison sportcal.com/news/from-pari…
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