Christin Sky

2024 DTC eCommerce Wrapped Up: Here’s what stood out this year: 1️⃣ Creative Strategy(the most important pillar of all) •Storytelling and relatable UGC crushed traditional ads. •Simple, raw content > overly polished creatives. 2️⃣ Paid Ads: •Meta rebounded strong, but TikTok became a key player •Short-form video reigned supreme for CTR. 3️⃣ Influencer Marketing: •Micro and nano-influencers dominated •Long-term, authentic collabs outperformed one-off deals. 4️⃣ Market Insights: •Health & Wellness, sustainable products and niche beauty brands were the biggest winners. •Pet care and tech accessories also surged in popularity. 5️⃣ Dropshipping: •Still thriving, but only for those focusing on branded experiences and faster shipping. •Winning products leaned towards gadgets, home decor, and fitness tools. 6️⃣ Brand Building: •Community-first brands won big. •Consistency across social, email, and ads became critical for trust. Excited to see what 2025 will bring! Happy new year everyone!! #DTC #eCommerceTrends #Marketing #eCommerce #dropshipping #performancemarketing

@JoeJMarston 2026

Our biggest resource of 2026 has been downloaded nearly 3000 times. It just got updated. The 2026 playbook now includes a full breakdown of Meta's 31 March algorithm update, the rise of persona-led creative, partnership ads, AI UGC, and how the next wave of UGC is forming. Four pillars: Meta, TikTok, AI, Creative. Built from £600M+ in revenue across the brands we run. Retweet this post and comment "2026" and I'll send it across.

Stores after I leave them… I've seen this happen too many times—brand owners just can’t let go. Typical scenario: They run their own media buying, get too busy, hire help… but refuse to let go. No new structures, micromanaging every detail. I’ve outgrown arguing with clients. Either we scale to multiple 8 figures together, or they can keep freaking out over hourly ROAS numbers. The truth? Media buying isn’t rocket science. But if you don’t have performance creatives + the right funnel for each use case, all the TCPA/intraday scaling/ASC/funnel tricks won’t save you. You’ll just stay stuck. 🚀📉 Banger ads > media buying hacks #ecom #growth #creativestrategist #performancemarketing #d2c

1️⃣ Test more styles: Don’t just make one ad per product. Try-on videos, UGC, TikTok-style cuts—hit all angles. 2️⃣ Launch more ads: If 1 in 25 is a winner, launching 25 per month means you’re only finding one real game-changer. Scale up. 3️⃣ Use data to guide creative: Not every product is worth pushing. Focus on the top 25-50% of your assortment. 4️⃣ Go lo-fi: Native-looking content often outperforms polished studio shoots. Mirror selfies can outsell high-end photography.

You Need More Banger Ads. Here’s How to Get Them. If you’re wondering whether you’ve ever launched a true banger ad, you probably haven’t. When you do, it’s undeniable. A banger ad checks these boxes: - Gets the majority of the budget within hours - Starts converting within a day - Delivers ROAS well above your benchmark - Moves product at a noticeable scale - Stays effective for weeks, not days But here’s the reality—only about 4% of ads hit this level. Most brands don’t create enough volume or variety to consistently find them. Want more banger ads? Read more in the comments👇

When is the Right Time to Diversify Away from Meta Ads? Let’s cut to the chase: the answer is almost always “it depends.” But here’s how to think about it: ❌ Bad: If your Meta ads aren’t working, throwing $100/day at Pinterest or TikTok won’t fix it. Solve the core problem—creative, product-market fit, or offer—before jumping channels. ⚠️ Mid: If Meta growth stalls, you probably haven’t maxed out your audience. It’s more likely your strategy needs a refresh—new creatives, offers, or angles—not just adding random channels. ✅ Good: If you want to build a resilient brand, avoiding reliance on one platform is smart. What happens if Meta shuts down your account for six months? Having an owned audience, retail, or alternate acquisition channels protects you. 💰 Best: If you want a big exit, a business 100% reliant on Meta isn’t attractive to PE firms or major acquirers. They see risk. Brands with diversified revenue streams get higher multiples. The takeaway? Diversification is a long-term play, not a quick fix. Build it with intention. #ecommerce #marketing #metaads #creativestrategy #performancemarketing #d2cbrands

The big fashion question of 2024: How much does brand really matter? For me, it’s simple: the harder you lean into brand-building, the harder it is to bootstrap. Why? Because true branding means taking losses today for rewards tomorrow (especially if you are trying to position yourself as a luxury brand) For bootstrapped brands, your “brand” isn’t about big campaigns. It’s about: •Consistency •Delivering value •A clear, focused perspective on your use cases What’s your take? How much does ‘brand’ matter to you as a founder or a consumer?

Best ecom buddies are the ones you hear nothing from for months, then you post a decent revenue screenshot and all of a sudden you get bombarded with questions from them 😂😂😂

FB Ads Tip: 👕 For most clothing brands, Catalog ads (DABA) consistently steal the show. There's a certain magic in effortlessly swiping through a carousel of your top products. Boost your catalog ad game with these tips:

Most people are sleeping on SMS flows. We hit our first $500K month by sending the right texts at the right time If you wanna see the exact setup for our SMS flows just Like & Comment "Send" and I'll DM it to you (must be following me)

@Freecard0 thank you! This is blended so there are google, tiktok and email in the game, but about 60% of the adspend is Meta 🔥

@drunkonads That’s 🔥🔥🔥 Is it just pure Meta ads or have you leveraged any other channel (PPC, email marketing, sms etc) ?

Blended metrics for my stores so far. How’s your day going? Do you think it’s better or worse than last year?

Happy Black Friday, friends! 🎉 May your CPMs be lower than expected (even if they won’t be), your ROAS sky-high and your campaigns convert like magic. We’re all in this together—hydrate, caffeinate and crush it! 💪📈 #BlackFriday #MarketersUnite

The eternal question: Direct Response, Product & Brand Marketing. Today, I’m talking about something different than media buying—because your marketing strategy is the foundation for media buying success. Without focus, even the best ads won’t drive sustainable growth. Here’s a simple framework to prioritize marketing efforts based on your growth stage: 1️⃣ Direct Response (DR): Your cash flow engine. Captures “in-market” demand via Meta & Google. Essential in early stages to fund operations. 2️⃣ Product Marketing: Builds mental availability or creates demand from scratch. Riskier but amplifies DR efficiency. 3️⃣ Brand Marketing: Top-of-funnel awareness & credibility. Long-term play, with unpredictable ROI. Stages of Growth: Stage 1: Start with DR. Generate predictable cash flow before anything else. Stage 2: Layer on product marketing & start building the brand story. Stage 3: Defend market share, evolve into a category leader, and amplify success. Build your strategy and your ads will follow.

Everyone's freaking out about potentially losing the ability to optimize for lower funnel events like purchases in January. There's a lot of conflating of issues here, so I want to try to clear things up from what I've heard and seen: There are different changes that may impact different business categories. From Meta: 1. Core setup: We may apply core setup’s data restrictions to your Meta Business Tool, which restricts the sharing of custom parameters and parts of URLs following the domain. 2. Restriction on certain standard, or similar custom events: We may restrict the sharing of specific mid and lower funnel events. Consider shifting your focus to upper-funnel events to maintain effective audience targeting and campaign optimization. 3. Full restrictions: We may fully restrict all events in specific regions or all regions. In these circumstances, Meta Business Tools cannot be used for campaign optimization where restrictions are in place. You may need to pause or adjust campaigns as performance could degrade over time. For example, if you think your data source is categorized correctly, you may want to consider adjusting your campaign to optimize for certain available campaign objectives such as Awareness (e.g., reach, impressions), Engagements (e.g., likes, comments, shares), and Traffic (e.g., link clicks). It's unclear as to what categories will receive what restrictions or why, but I'm sure it will become clearer soon. I'd expect true medical healthcare accounts to be restricted the most (and they may be really screwed). I'd expect most supplement accounts to be impacted minimally, probably just the Core Setup. They should still be able to use lower funnel conversions, but with some limitations on tracking data based on URL parameters. I think most advertisers reading this will be spared from the brunt of this and won't even notice, but a small percent in certain categories will be significantly impacted. I'm sure there will be creative solutions to solving this problem, and I'm eager to see how brands do this in both compliant and non-compliant methods. facebook.com/business/help/…

Honestly think majority of customer surveys are complete bs We ran a survey on our product page asking if there was anything holding you back from purchasing today We also had one after purchase on the thank you page asking the main reason they bought from us today The number one reason for not buying was the price The number one reason for buying was the price 🙃

The highly anticipated video on how to come up with offers rich people actually want to buy just dropped linktw.in/hQSBPS

🚀 My 4-step blueprint to create pro-level static ads: 1. Use AI to extract killer customer pain points & reviews 🤖 2. Spy on competitors' winning ads in FB Ad Library 🔍 3. Create stunning AI backgrounds for product shots 🎨 4. Build in Canva using proven layouts ⚡ 5. Save $100s on photoshoots. Scale like the big brands! 💰 #Marketing #AI 🚀 Watch here>>> youtu.be/429bWxeIomc