Seth Brown

Hunting guides and fishing charters depend on strong relationships with customers and word-of-mouth referrals. One of our primary goals at Acre is to enhance those interactions, not disrupt them. > Mobile first > Painless invoicing > Flexible payments > Seamless calendar sync X No brand intrusion X No complex CRM X No logins for customers X No penalties for off-platform bookings

@jeff_weinstein @stripe Will mpp be available for Stripe Connect accounts?

if you'd like to skip the line for accepting mpp via @stripe, email machine-payments@stripe.com with a sentence or two on your use case. (we're rolling out early access to the first ~100 users later today.)

Summer 2025: overbuilt, overthought, nothing shipped. Jan 2026: smaller idea + Opus 4.6 in Cursor. Production-grade invoicing and payments for an industry that still uses paper. Two variables changed everything.

Outfitters shouldn’t need an IS degree in order to graduate from Venmo. Acre fixes that.

So we created something that removes the pain of booking and payments without making them give up the best parts of their business. Custom invoicing in 60 seconds. Zero log-ins for hunters. Modern pay options. One tap add to their calendar, no migration to ours.

One of the reasons it’s been satisfying to build Acre for outfitters is the slow-paced, high-trust culture in the hunting community.

“Book a hunt now” > Ads everywhere > Useless features galore > Log in to see more details > Subscribe to get a reservation > Book off platform and the guide gets penalized $5,000 yeahhhhh no … we’re betting against that

Coachmen said cars were dangerous, unreliable, and no substitute for a real horse. They were right about all of it. Didn’t matter. Devs saying vibe coding produces buggy, unreviewed, messy code are also right. Also won’t matter.

Acre’s clients want to know if the app works “out in the field.” Literally. No WiFi. One bar of LTE. His desk is a side-by-side 2 miles deep in brush country. This is who we’re building for. Not the C-Suite who obsesses over UI. The hunting guide who just needs the invoice sent with zero hassle.

@toddsaunders For sure. From "is this possible" to "how much usage will this eat"

The hardest thing about getting into the AI mindset is realizing that "anything" is possible. We trained ourselves to think realistically and pragmatically about what can be done, but now with AI we need to remove those safeguards. Once you can get past that, you will be go from building fun things in Claude Code to things that will blow your mind.

I started coding in December (after killing a complex product for a simpler MVP) Since then I've built production booking software for an industry that still runs on handshakes and paper invoices. That's not a "learn to code" story. That's what happens when frontier AI models improve faster than most people realize. The gap between what was possible then and what's possible today is insane. And it's not slowing down. Launching Acre soon. Built something that would've been impossible for me 6 months ago.

Y'all keep posting these. They're great checklists to give to Cursor 😎

Lots of factors here that have nothing to do with AI capabilities: - Company data and SOPs are more siloed and disorganized than many will admit. Ingestion is the real hurdle. - Change management is a huge factor. Too much too fast and you have massive trust issues with personnel, even good ones. - The insane rate of AI progress is exciting to many, but makes leaders want to watch-and-wait until they have solid ground Brass tacks: AI capabilities are there. Enterprise adoption just hasn't caught up, but it will.

"A study published this month by the National Bureau of Economic Research found that among 6,000 CEOs, chief financial officers, and other executives from firms who responded to various business outlook surveys in the U.S., U.K., Germany, and Australia, the vast majority see little impact from AI on their operations," per FORTUNE

The hunting and fishing guide industry is highly relational, built on trust. The question that drives everything at Acre: How do we build a simple booking tool that 10x business without disrupting workflow? The core of it lives here. Invoice in 60 seconds. Send by text or email. Take deposits. Manage add-ons. Add to calendar. All from a phone.

60 seconds to create and send a professional invoice (email or text). Mobile-first, because #hunting and #fishing outfitters don’t work behind a desk. Easy integration with the outfitter’s preferred calendar and their existing website. Maximum flexibility. Minimum hassle.

Ran this prompt for a project I'm working on ... Acre, a booking and payment tool for hunting and fishing outfitters. Better than casual payment apps. Easier to use than CRMs. Powered by @stripe. Built with @cursor_ai. Launch imminent. Currently in testing. Outfitters on waitlist. Est. time: 2-3 years Est. cost: $360K+ Actual time: 2 months Actual cost: $400 😎

@edstetzer baptist-ai.com/resources/free…

One more thought: In order to truly hand off tasks to AI, you have to identify repetitive tasks and define exactly how they should be executed. It will expose your weaknesses, disorganization, and how much you’re just winging it (or maybe that’s just me 😬). Most of us haven’t given that level of attention to our tasks.

This article is more reasoned and articulate than the viral piece this week. It's a good read. A few assorted thoughts after following this discussion for several days: 1) Most people won't understand how far AI has progressed in recent months without changing how they prompt. Most ask AI for information, which is helpful. But everything changes when you use super-specific prompts on a model powerful enough to *do* things for you. It still takes some financial investment and time connecting the tools you use, but it's truly incredible. 2) There is still a big enterprise-adoption hurdle ahead of us. Google and Microsoft still have a stranglehold on businesses. The average company won't see massive improvements until they (a) move to new software options or (b) Google and Microsoft adopt the latest models/capabilities, 3) "I don't know" is no longer a statement about knowledge. It's a statement about will, discipline and eagerness to learn. We all have computers in our pockets connected to super-computers running AI models. If you *want* to know something, it's available to you. Act accordingly.