Dave Palm

Kroger predicts fresh cranberries to be a star of Thanksgiving thepacker.com/news/retail/kr…

In her discussion on The Candidate Experience Podcast, 84.51˚'s DE&I Manager, Terron Wilson, encourages recruiters to reassess their mindsets to disrupt unconscious bias during the hiring process. Listen to the full episode, "Culture Add," here: bit.ly/3zvlPzd

The art of personalization in grocery requires a loyalty card program to collect consumer data & a machine learning algorithm to process the best recommendations for that same customer each time they shop. A recap of 84.51˚'s @P2PInstitute Live session: bit.ly/3TLvytf

If inflation is the holiday villain this year, your brand can be the hero. Find out why loyalty programs are crucial in today's highly competitive market, the key features of an effective loyalty program, how to win customers (and keep them), and more: bit.ly/3U2ubpL

When advertisers can deliver the right messages for the right products at the right time, everybody wins. In this article, @ChainStoreAge covers how Kroger Precision Marketing connects brands to shoppers—providing advertisers & customers greater value: bit.ly/3ykouv5

Beachfront’s premium #CTV ad inventory now available in Kroger’s self-serve #retailmedia platform. beachfront.com/blog/kroger-pr… @beachfrontmedia @8451group

Kroger Precision Marketing powered by 84.51° has expanded our private programmatic marketplace to include video & CTV inventory. Advertisers can now use Kroger sales data to reach relevant households with premium inventory suppliers like @magnite, @OpenX, @PubMatic, & @xandr.👇

Something BIG is coming to the exterior of 84.51˚'s headquarters in downtown Cincinnati next month. Any guesses? 👇

84.51˚ (ice) screamed our stats to @USATODAY for #NationalIceCreamDay on Sunday, and they gave the scoop on all of the refreshing deals coming up from various stores celebrating the occasion. Check it out: bit.ly/3yRal7Z #8451Proud #USAToday #Insights

84.51˚ prioritizes data governance, bar none, which means working with trusted technology partners that strike the balance between pushing boundaries while keeping customer data assets safe. Hear more from Patrick Kelly & Rosemary Hua at #SnowflakeSummit: bit.ly/3OIrGGn

Sweet or salty, consumers reach for a variety of snacks throughout the day for a variety of reasons. In this month’s Consumer Digest, we asked snackers what’s important to them when it comes to what they are picking up and why. Find out what they said: bit.ly/3GDRnFd

What do you get when you tap 84.51˚'s #KrogerPrecisionMarketing team to build awareness for your brand's new frozen plant-based products? Our client, @ConagraBrands, will show you: bit.ly/3gzJuVf #8451Proud #Insights #Advertising

Supply-chain constraints & inflation are just two factors piling on already stressed-out shoppers. Now, 62% of consumers are sacrificing brand loyalty for convenience. VP, Commercial Insights at 84.51˚ shares how CPGs can take action via @WinsightGrocery: bit.ly/3IODiEU

Barbara Connors discusses what brands can do to be more engaged with the hybrid shopper – and more – with Michael Browne in the latest SN Off the Shelf podcast hosted by @SN_news. Listen here: bit.ly/3sDcDV2 #8451Proud #HybridShopper #OmnichannelStrategy #Podcast

With more than 2,700 stores across the U.S. serving 11 million shoppers every day, we offer experiences and personalized offers for every unique customer no matter how they want to shop with us.

With supply chain instability, many customers are turning to alternate brands to get by. In fact, 92% of customers would willingly purchase another brand or item if their favorite wasn’t available. More insights in this month's Consumer Digest: bit.ly/3IEnBQK #8451Proud

Scaling & cross-collaboration within an organization is critical, though growing pains are inevitable. Listen to the @StackOverflow podcast featuring 84.51˚ data scientists & engineers to hear how agile has paid off: bit.ly/3HTTkwA Case study: bit.ly/3I8l54C

As we head into #2022, we’re reflecting on all we’ve accomplished this year. From opening new customer fulfillment centers to advancing #zerohungerzerowaste, our team has made incredible impact despite uncertain times. Here’s to fresh opportunities to continue living Our Purpose!

Hear from data scientist Charles Hoffman about how 84.51˚ is using hunger mapping technology to help community leaders and food organizations close the gap on food insecurity via @WCPO: bit.ly/3pewGIW #8451Proud