Xandr

The time has come! Xandr has successfully migrated on over to @MSFTAdvertising! To learn more and stay updated on all news and content, follow us on the Microsoft Advertising account. See you there!

CTV ad spend is not slowing down according to eMarketer. Don't miss out on the action and download our #CTV Monetization Guide to learn how to take advantage of the streaming surge. LIVE here: about.ads.microsoft.com/en-us/the_ctv_…

Brands need transparency into the quality of their #CTV buys. With our latest pre-bid segments on @Xandr, marketers can reduce ad waste and gain channel & content-level data to protect their investments. Click here to learn more: integr.al/3K5SW0Z

New to CTV monetization but don't know where to start? Are you a seasoned pro looking to reassess your program? You might want to stay tuned... #CTV #AVOD

🎤 Webinar: Understand the 2023 changes to the IAB TCF 🎤 The #YWTCommunity webinar on IAB TCF is in two days 🤩 We will have IAB Europe expert Ninon Vagner, Julien delhommeau from @xandr, along with Thomas Adhumeau, who will share their thoughts and best practices on: 👉 The Context of the Belgian APD and the Transparency and Consent Framework 👉 What is going to change in 2023 for the TCF? 👉 What should companies using the TCF do? Register now, if you haven’t 👉 app.livestorm.co/didomi/underst… #webinar #iab #tcf

Channel 4 is to become the first UK broadcaster to offer brands the option of using Microsoft’s automated ad buying platform @xandr. The broadcaster has added Xandr to its suite of demand side platforms. broadbandtvnews.com/2023/03/16/cha…

We are proud to partner with @Channel4 to drive programmatic innovation in the broadcast space, giving advertisers the ability to fully automate the delivery of digital campaigns to attentive All 4 viewers. Read more - channel4.com/press/news/cha…

Today, we are pleased to share the results of recent analysis from @TPADigital, which analyzed the match rates of log files from a third-party DSP to Xandr's Monetize SSP with incredible results. More info here: tpa-digital.com/cs-matching-ds…

#endirect Découvrez quelle adressabilité à l’heure du cookie less ? Nos 4 experts répondent à cette question ! 🧐

#ICYMI: In their new series “Marketing the Marketers,” @NewDigitalAge1 chats with marketing leaders across the digital marketing and advertising industry. This week features Georgie Broadhead, Marketing Director at Xandr. Check it out! msft.it/60195YGpX

Join us on March 8th at 4:15pm CET at the Pubstack Publishers Empowered Summit 2023, where Xandr's Guillaume Cacciardi and leaders from the @Dailymotion and Viously will be speaking on the "How to win Programmatic Video," panel. Register here: publishersempowered.com/?utm_campaign=…

Good Monday Morning! Our partners over at @xandr organized a roundtable last week that delved into how #Programmatic can become more efficient in a #cookieless world. Key Takeaway: Building rich #firstpartydata is the answer. #adtech #martech campaignasia.com/article/how-ad…

Last week, Permutive and @xandr announced an extension to their partnership. Together, they are closing the addressability gap to deliver responsible advertising across the Open Web. bit.ly/3SnyM6j

Reflecting on the changes of the TV advertising landscape over the past 15 years, Xandr's Adam Lynch unpacks what the 'old' can learn from the 'new'. Read more about what's next for the 30 second spot with @TheDrum. thedrum.com/news/2023/02/0…

Together, @Permutive and Xandr are building the future of addressable advertising. The Responsible Web ensures advertising remains effective for brands, profitable for publishers and consumer privacy is maintained. Find out more: bwnews.pr/3liUP1t

Attending the “Connected TV and OTT for Life Sciences Summit” tomorrow? Join Xandr’s Christopher Whylie and other industry experts at 9:15am ET, as they discuss digital marketing trends, how pharma brands shifting their spending to Connected TV and more. momentumevents.com/connectedtv/ag…

In our most recent blog post with Microsoft Advertising, Xandr’s Matthew Adams discusses the importance of powering the future of advertising through transparent connections following the ISBA and PwC report. about.ads.microsoft.com/en-us/blog/pos…

#ICYMI Xandr’s Luca Masiello spoke with @NewDigitalAge1, alongside other industry experts, on how companies can further their sustainable efforts in 2023. newdigitalage.co/programmatic/s…

We're here at #CES2023! Come join us at our suite in the Aria to learn how Xandr and @MSFTAdvertising can help your business reach your most valuable audiences through our collective audience intelligence, technology, and data-driven platforms for advertising.

Happy Holidays from the Xandr and @MSFTAdvertising team to you!