Dylan 🤯
228 posts


There's a dangerous romance in the design industry with process.
LoveFrom spent six months researching Ferrari's interior redesign. They delivered four books of research before a single design concept was even presented. Six months. Four books. For Ferrari, one of the most iconic brands on the planet.
And the result? It looks like it belongs in a Fiat.
This isn't a knock on LoveFrom specifically. It's a symptom of something much bigger: the industry has confused the weight of the process with the quality of the output.
Here's the trap: when you spend six months doing research and deliver four bound books to a client, everyone in the room feels smart.
The client feels validated because look at all this effort.
The agency feels justified because look at all this work.
The process becomes its own product. It starts generating its own momentum, its own gravity. And at some point, nobody can tell the difference between being thorough and actually being productive.
But the customer who sits in that Ferrari interior doesn't care about four books. They don't care about six months of ethnographic research or mood boards or "strategic frameworks". They care about one thing: does this feel like a Ferrari? Does this make me feel something?
And the answer, in this case, is a resounding no.
This is what happens when agencies sell process as a proxy for talent. Process is a safety net. It gives everyone involved permission to not worry about whether the people doing the work are actually exceptional at the craft or the right people for the job.
Because if the research was thorough, if the methodology was sound, if the strategy was airtight, then surely the output will be great, right?
Wrong. Process doesn't design anything. People do.
Process is just a tool. It is not the product. And the moment you confuse the two, you end up putting a Fiat interior into a Ferrari.

Kote@kotecinho
LoveFrom didn’t begin with sketches. They began with six months of research, culminating in four weighty books delivered to Ferrari. Printed in Italian and English, the volumes dissected philosophy, design heritage, Ferrari’s cultural meaning in Italy, and the interplay between attention and touch. These were not mood boards, but structured arguments — challenging accepted ideas, reinforcing others, and setting out the first principles for what a car interior should be in 2026.
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin to what extent have you executed your vision?
is it around 5-10%
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@DR_Byler @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin feel that. great minds have the same name
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@dylanboychuk @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin It's my doom scrolling on my quest to snatch other peoples ideas from the pages and incorporate them into my own.
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@voltycodes @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin watch the video
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@dotproductt @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin best idea yet — @baileyrmoses vs i. @jsnnsa vs @jaivin. @clarrrentt vs @thestonechat. @arthompson reffing
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin boxing tournament when?
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@DR_Byler @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin people still know how to read?
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin What's one of your favorite books?
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@1owroller @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin let it rumbleee
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin rubbing my bellayyyy
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@jmorf @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin we waiting for you to build it
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin What's the most useful thing someone has built with Spawn so far?
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@jakeottiger @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin swizzzland — what a place. felt nostalgic being around snow again
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin where was your favorite part of the trip and why
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@cameron_schatz @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin the more they interact with app, the more ideas that come to mind — we also throw up suggestions for next steps if you ever feel stuck
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin Are you building a no-code platform that responds to language, or are you constructing a mirror that reflects, shapes, and evolves a user’s understanding of what they actually want to create?
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@blindNflawless @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin you mean $100k MRR?
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@dylanboychuk @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin Once that 20k MRR hits 🤧🥱 (satire)

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@jsnnsa @DR_Byler @spawn @reply @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin for jacob’s kids kids
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@DR_Byler @spawn @reply @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin we're building for a couple generations of models from now
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@blindNflawless @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin skirtttt skirttttt
IS

@dylanboychuk @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin First thing imma do when I blow up is switch up on all my day ones 🤑🤑💯💯💯💯
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@blindNflawless @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin blow the fuck up and pretend like i aint know nobody
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@spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @clarrrentt @baileyrmoses @jaivin What is the meaning of life?
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@vikas_sabbi @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin killinnnn’ it
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@_diginova @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin had that shit basically down to science
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@dylanboychuk @spawn @reply @jsnnsa @thestonechat @arthompson @clarrrentt @baileyrmoses @jaivin must have been one hell of a cold mail
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@dhanush_chali @clarrrentt @spawn @reply @jsnnsa @thestonechat @arthompson @baileyrmoses @jaivin @lovable @boltdotnew @Tempo_Labs you ever been to a festival before?
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@clarrrentt @spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @baileyrmoses @jaivin @lovable @boltdotnew @Tempo_Labs I can see the quality in your landing page in the mobile version!!
But when you see the desktop , the entry pass and the details are written sideward which is not good for the user experience.

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@clarrrentt @Key_Nigh @spawn @reply @jsnnsa @thestonechat @arthompson @baileyrmoses @jaivin bar for bar
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@Key_Nigh @spawn @reply @jsnnsa @thestonechat @arthompson @dylanboychuk @baileyrmoses @jaivin in my mind there is a gap between what you can dream and actually make reality. spawn aims to collapse that space inbetween
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