Dylan

please don't post your ugc testimonials on your social page i'm begging you. pick up the camera and imitate a viral video with your brand put in you'll learn way more

marketing director: "we need to stay on-brand" algorithm: "i don't care"

Most ads have half a second of dead space at the start. That kills them before they start. Even after that, most hooks are still wrong. Brands think the first 3 seconds is one job. It's two. 0 to 1 earns attention. 1 to 3 earns trust.

Your link in bio is the most underserved placement. It's a landing page. Run it like one. Most brands point it at a homepage or a Linktree and leave it alone. A/B test the destination, the copy and which PDP it lands on.

Treat your organic social channels like a performance channel I honestly hate the debate between the two: brand vs. performance but if something isn't working on social. either stop doing it or figure out what needs to be changed

@orenmeetsworld Normie to fringe chart 🤌

if you're new to clipping and you're noticing the tech posters aren't making much sense pinning my thorough recap of this from a month ago (from one of the only people posting about this who actually rips organically on all networks)

I don’t doubt that this will be a role soon but… first you’ll start seeing brands doing more activations to create moments that can be “clippable moment” Brands need to learn what can be clippable moments first

POV: You realize this is why you can't get more than 200 views.

@Bbruhis that's wild! it looks great dude!

@brock_mammoser the game has changed for sure The product forward stuff that used to work on organic is in TTS now Now I think it's more about resonating with your target audience so they interact and share

Is organic TikTok dead for brands? I’m having a real dilemma right now I used to post "Will It Fit" videos and POVs for Frost Buddy, and they would go incredibly viral. I love being a creator I love making true, entertaining organic content But lately? It feels like organic isn’t even a real thing anymore As we’ve scaled our affiliate program, and as TikTok Shop and GMV Max have taken over the platform, the organic reach for brands feels completely different Maybe I’m wrong But I want to get back to ripping out great organic content for the brand, and I’m trying to figure out if the platform even rewards that anymore Are any other founders or creators feeling this shift? Is organic reach for brands dead, or is the game just changing?

@Cody_Wittick happy to chat to them!

Got a client in need of organic social help. Who's the best around?

@TheSzef This is a sweet idea! How much video do you think Manus can handle? We have so much in our g drive

Fun Manus task: Give it access to your content drive in google and have it gather video content from every folder you ever made. Then tell it to take all existing video and put it into one main folder call it “brand video.” Out of that folder tell it to make “hype reels” of 15-20 seconds and choose the style of videos you want from some other stuff you’ve made. It’ll generate reels for you.

@SarahLevinger Yes! This!!! I feel like if more brands asked “when did you first hear about us” in their post purchase survey, it would change their marketing mix

Here’s what happened: 1. Eldest was playing with friends. 2. I tell eldest to be careful, stairs are slippery. 3. Eldest decides to run up stairs with arms pulled inside his shirt. (why? 😳 We will never know.) 4.Eldest falls and sprains his shoulder. I am now in the market for a shoulder sling. I was not thinking about, looking for, or deciding to purchase this product. Something random happened and I had no choice but to flip to “in market.” (Side note: This is one of the only situations I would truly label an impulse purchase.) Now, I’m sure you’re thinking: “Sarah, why are you bringing this up so early on a Monday?” I’ll tell you. Because the majority of products marketed as a “necessity” live in this exact category. The “I had no choice” window. Think about the actual activation moment for: ∙Replacement razors ∙Eye cream ∙Probiotics ∙Protein powder ∙A new pillow ∙Blue light glasses ∙A standing desk ∙Melatonin ∙A water filter ∙Magnesium supplements ∙Compression socks ∙Teeth whitening strips ∙A weighted blanket It’s almost never “I did my research.” It’s just a random moment. A bad photo. A rough night’s sleep. A doctor’s visit that rattled you. And yet pretty much every DTC brand writes as if they’re talking to someone who already knows the category (the terminology, the formulation, the ingredients panel, what-have-you.) They write to someone who’s been thinking about this for weeks. That’s an intermediate buyer, and there aren’t that many of them. The biggest untapped pool in almost every DTC category is the person who didn’t know they needed this 15 minutes ago. And in a K-shaped economy (where the educated, research-driven middle consumer is shrinking) that beginner market is only getting larger. We’ve spent 10 years learning how to retarget the already-convinced. We have almost no skill in reaching the person who stumbled in accidentally and just needs a reason to remember you exist when the moment hits. That’s the wide open ocean. And almost no one is fishing in it.

@AdmSimone We found that voiceover helped us with the targeting It sucks to hear but I think as TikTok has shifted from follower based to interest based, I would highly encourage you to start a new account to help reset that targeting Your videos will get views anywhere

Started posting on TikTok again and forgot how frustrating it is that tt thinks the only market for our organic content is outside the US. No one has been able to figure out how to realign the algorithms treatment of our account. I'd pay a bounty to anyone who can get results.

@codyplof We use manychat! It’s a great way to capture emails then push to a quiz

Are any consumer brands heavily utilizing Manychat/ Nectar for IG lead gen? It’s common in info/ lead gen but isn’t are it much in DTC. We do it a bit with Nectar for quizzes but it feels like an underrated tactic.

There has to be a better way to track funnel metrics. I think one of the most slept on metrics is email signup ➡️ conversion This is one of the most critical parts of the funnel that's overlooked. How are others testing this?

If you found this thread interesting: Follow me @dylanrkim for more on organic social, DTC, and building a brand without a media budget. RT the first tweet to share this with your followers. x.com/dylanryankim/s…

In our post-purchase surveys, TikTok was the #1 way customers were finding us. Do you want to figure out how to make organic social a moat in your business? Reply MOAT and I'll write it.

We drove 3,000,000,000 organic views for my backpack company with no ad spend behind any of it. Here's how we did it. 🧵