Rokt

Every ecommerce journey leads to the Transaction Moment™ — the point of highest intent, when customers are ready to buy. That’s where Rokt comes in. Watch how we help brands unlock value by making each transaction more relevant and more profitable at the moment that matters most. rokt.com

Travel brands have more data on their customers than almost any other industry. Most of it sits unused at the one moment it would actually make a difference. The Transaction Moment™, the window between selecting a flight or hotel and completing the booking, is when intent, trust, and attention converge. The traveler has done the research, made the decision, and is fully engaged. What fills that window determines whether a brand deepens the relationship or wastes it. Read Anand Shah’s latest blog post on why the Transaction Moment is where loyalty is won or lost in the travel industry. rokt.com/blog/relevance…

Enterprise teams move fast when the proof is real. That's why we've broadened access to Match Boost and Composable Audiences so customers can use them in live campaigns, measure performance, and build the business case grounded in evidence — not speculation. rokt.com/blog/prove-the…

Advertiser diversity and customer experience don't have to be a tradeoff. Rokt's closed, performance-driven network spans enterprise, mid-market, and DTC brands, all vetted for performance, creative quality, and customer fit. The result is better match quality, less ad fatigue, and more durable outcomes for partners and advertisers alike. rokt.com/blog/how-rokt-…

What can Starbucks' loyalty shakeup teach us about what's next for restaurants? That earn-and-burn points aren't enough. The new loyalty playbook is built on tiered status, real-time relevancy, and meeting customers at the moment that matters most: checkout. Read the full take in @RestaurantDive restaurantdive.com/spons/starbuck…

AI agents are killing travel's most profitable revenue stream. A traveler asks AI to book Miami. Agent finds cheapest flight, completes transaction. Seat upgrades. Insurance. Add-ons. All skipped. The booking happens. The margin evaporates. At Rokt, we embed AI-driven relevance at the Transaction Moment™—so travel brands keep margins even when agents control bookings. rokt.com/blog/how-ai-ag…

Strong RPTs matter. Protecting the customer experience matters more. After testing other partners, @Backcountry returned to Rokt for incremental revenue without compromise. Hear from Backcountry SVP of Marketing, John St. Juliana and explore the full case study rokt.com/case-studies/c…

Retail enters 2026 with a different kind of shopper: decisive, informed, and expecting retailers to help them find what they want fast. In Retail Customer Experience, Bennett Carroccio shares five predictions shaping what’s next for retail. retailcustomerexperience.com/blogs/the-endl…

At Obvi, we are intentionally letting our front-end AOV take a hit. 📉 Most DTC founders obsess over Day 1 profit. But looking at the rising ad costs of 2025, the one-and-done transaction model is a silent killer for growth. That’s why in 2026, we’re making every first order subscription-first. We’re willing to break even upfront to own the customer relationship and drive LTV. The problem is that lowering AOV to secure a subscriber creates a massive revenue gap, and you need to recover that margin immediately. The solution we found? Leaning on @aftersell and using the post-purchase flow to cross-sell aggressively. Here is the playbook: 1️⃣ Context is king. If a user lands on a "hair health" page, Aftersell ensures the upsell matches that intent. 2️⃣ AI targeting by predicting exactly which offer will convert for that specific user. 3️⃣ The math is that the upsells subsidize the subscription discount. We lock in the LTV, but Aftersell ensures we still hit our revenue targets on day 1. So no more guessing where profit leaks are. Aftersell by Rokt is offering an analysis of buying journey strategy here: aftersell.com/strategy #AftersellPartner

@Cineplex partners with Rokt to bring AI-powered real-time relevance to its ecommerce checkout experience. This partnership reflects a shared belief that checkout isn’t just a finish line. It’s a growth engine when relevance leads the experience→ rokt.com/blog/rokt-part…

We’re proud to be recognized on eight of @BuiltIn 2026 Best Places to Work lists, including Best US Companies and top midsize rankings in Seattle (#2), San Francisco (#14), and New York (#15).

As @AFR highlights, the next chapter of AI is less about experimentation and more about where and how it’s applied in the real world. Our Chief AI Officer, Claire Southey, shared her perspective on why this shift is now unavoidable. Read more in our blog rokt.com/blog/when-ai-m…

@ClassPass activated Rokt Ads in the Transaction Moment™, reaching high-intent customers at the exact moment they were ready to convert. They focused on accelerating the path to conversion. Through structured experiments, ClassPass simplified the sign-up flow and refined landing page design to remove post-click friction. The result: up to a 12% lift in conversion rate while maintaining CPA targets. Explore the full case study rokt.com/case-studies/c…

Proud to be entering our fourth season as a partner of @redbullracing as the team unveils its new livery. 🏎️ This season marks a defining chapter, with Red Bull Ford Powertrains making its race debut as car and power unit come together for the first time. With eyes already on the 2026 F1 season, we’re excited for what’s ahead on and off the track.

What does it take to build a global category leader? The Australian Financial Review recently curated the definitive lessons from this year’s ‘How I Made It’ series. We are proud to see Bruce Buchanan’s journey featured as a standout episode. From the early days of Jetstar Airways to the global scale of Rokt, Bruce shares a blueprint for modern leadership: embracing the setbacks, valuing time over ego, and the power of singular focus. A must-read for the next generation of builders. Explore the highlights here → afr.com/work-and-caree…

Consumers say the joy of checking out is real, and it peaks during the Transaction Moment™. In conversation with Seth Matlins (@Forbes), Libby Rodney (@HarrisPoll), Mark Weinstein (@Hilton), Adi Thacker (@Poshmark), and Laura Cosgrove (Rokt), explored why the Transaction Moment carries more emotional weight than any other step in the journey. Their insight was consistent across categories: from travel to marketplaces to retail, when confidence is highest and the decision is made, relevance feels helpful, not disruptive → rokt.com/blog/the-joy-o…

Travel brands are rethinking how value is created at the point of purchase. In a new PhocusWire article, Anand Shah outlines how real-time relevance is unlocking incremental revenue as booking journeys become more dynamic. When intent peaks, the Transaction Moment™ becomes a clear growth opportunity. Relevance at that moment improves yield, supports a better traveler experience, and opens new revenue streams without added friction. Read the full piece to see how relevance is shaping the next chapter of travel growth→ phocuswire.com/rokt-revenue-p…

Travel’s core revenue strategy is broken. Uncertainty isn’t an exception in travel anymore—it’s the operating environment. For #travel brands navigating a turbulent economy, cost-cutting isn’t a sustainable strategy. The path forward lies in maximizing the value already flowing through your ecosystem. Relevance delivers the precision to do both: defend today’s margins and create tomorrow’s growth. Learn more in #Phocuswire's latest article. Unlock relevance with @ROKT, bit.ly/3KVgcD7. #travelnews #traveltech #travelindustry #businessintelligence #travelpayments #traveltechnews #AI

@Fanatics Selects @ROKT To Deliver AI-Powered Relevance for Sports Fans Globally Read More- tinyurl.com/35myvvyz #Ecommerce #Personalization #AIinRetail #CustomerExperience #Fanatics #Rokt #SportsCommerce #DigitalEngagement #MachineLearning #RevenueOptimization

Thirteen years ago, we set out to unlock the moment that matters most. Today, Rokt powers real-time relevance in the Transaction Moment™, across more than 7.5 billion transactions a year. We help the world’s leading ecommerce companies in retail, travel, financial services, QSR, media, and entertainment drive more value from every customer interaction. To our partners and Rokt’stars: thank you for building this with us. We’re just getting started. Explore the Rokt story → rokt.com/company/about

Recent The Harris Poll research showcases how online shopping has become the happiest place on the internet, surpassing social and streaming. In a wide-ranging conversation, industry leaders from Hilton, Poshmark, Forbes, Rokt, and The Harris Poll discussed the power of the moment of purchase, and how marketers can tap into JOCO: the joy of checking out. 🔹 Remove friction. Random offers kill momentum. 🔹 Inspire with relevance - especially for Gen Z shoppers who crave the hunt. 🔹 Enhance what already matters to the customer - don’t distract from it. 🔹 Use AI and AR to elevate personalization, not just automate it. The next era of commerce won’t be won at the top of the funnel, but at the Transaction Moment. See the complete insights from Mark Weinstein, Adi Thacker, Libby Rodney, Seth Matlins and Laura Cosgrove via Forbes → rokt.com/blog/the-joy-o…