George

@StefanGeorgi Claude is better

Hot take: Manus is by far the best "everyday consumer" LLM and it's not even close. It's massively underrated. You literally just tell it to do things and it does them. It's fast, easy, and efficient. No-brainer for non-technical people who want a powerful LLM experience.

@brock_mammoser You get 10x roi from affiliates vs organic imo

Is organic TikTok dead for brands? I’m having a real dilemma right now I used to post "Will It Fit" videos and POVs for Frost Buddy, and they would go incredibly viral. I love being a creator I love making true, entertaining organic content But lately? It feels like organic isn’t even a real thing anymore As we’ve scaled our affiliate program, and as TikTok Shop and GMV Max have taken over the platform, the organic reach for brands feels completely different Maybe I’m wrong But I want to get back to ripping out great organic content for the brand, and I’m trying to figure out if the platform even rewards that anymore Are any other founders or creators feeling this shift? Is organic reach for brands dead, or is the game just changing?

@NotZainAgain For the past year. We usually hit a winner every 1-3 months and had some good ones but they’re few and far between. When we do it one it does really rip in the meta account Have been trying poor performing (GMV) TT content into meta and it will get spend but won’t convert well

@ecom_george Just winners doing $1K+ GMV on the vid How long you been seeding? After 3 months you should have some winning vids to repurpose

How to make millions in eCommerce in 2026: - Seed out 1,000 free samples per month on TikTok Shop (yes, that many) - Get usage rights and repurpose those winning vids on Meta (you'll scale higher here). Push higher AOV on Shopify with bundles and upsells if OTP, push subs if consumables - Use Claude Cowork to make static ads out of the vid creatives that did well. It will copy the angles and make them into compelling visuals. Run those statics on Meta - Repurpose the winning vids from TTS to Applovin (50% chance the platform works for you) - Get on Amazon for the spillover effect from TTS - Get in retail when ready and enjoy higher retail velocity from TikTok Shop brand awareness

@brock_mammoser Flop not going to bother with it

Do we think Meta Shops is going to be a flop or compete with Tik Tok Shop?

@AlessandroLavis Animalads

$95k/month pet brands are scaling with formats like this not influencers, not product demos, not vets on camera just simple animated animals showing real problems a dog refusing food a puppy scratching constantly then the “fixed” version appears one situation, one emotion, one clear shift you understand it instantly without explanation that’s why people stop and watch no voiceover needed the story carries everything same characters reused across videos new problems, same structure, endless variations ai creates the scenes volume finds the winners rt + comment “animalads” and i’ll send you the framework (follow for dm)

@indexsy Chat gpt

REPEAT AFTER ME Abusing ChatGPT is STUPID easy right now I spun up a brand new site using ONLY listicles Google clapped it instantly ChatGPT started citing it in 2 weeks (srs) NO ONE IS DOING THIS IN PUBLIC LIKE ME Comment CHATGPT + like this post and I'll DM you the full SOP (must be following)

@Nugennath Build a custom sheet with Claude code

is triple whale even worth it for utms. what you guys getting out of it, do you think its worth the price? price increased again, im sick of softwares milking it

@adamtaylorl Ai

AI ads scaling in our client’s ad account. This is a screenshot from an ad we made with AI that spent $45K so far. All made with AI. Comment 'ai' if you want me to send you how we did it

@dtcprophet Thanks

@ecom_george Both, really just depends on new ad volume when I'm uploading. If a new ad set, I'll use min maxs and also testing with slightly higher bids.

About 10 days ago I switched our ad account over to 1 single consolidated CBO I used to run a separate ABO testing campaign and scaling campaign but wanted to consolidate budgets and customer journeys Since the switch our CAC is noticeably down and spend is up but I am going to wait a full month before making any real performance judgements My time in the ad account is down like 85%, there is very little button tinkering you can do in this set up and I believe that is one of the big benefits The only levers in the account are really just your budget and your bid. You can disagree but that is obviously the direction Meta is going and how they are building the delivery models Makes no sense to try to fight against it Most importantly the consolidated CBO is basically a forcing function on improving your new creatives and landers. Everything competes head on with everything now, there is no more forcing spend on new ads just because they are new Good ads spend and win, plain and simple Here is a full write up of the account structure: dtcprophet.com/p/consolidatin…

@davidfigeira @simonphillipsnz Animated

2.2+ ROAS ads are starting to look exactly like this not ugc creators, not influencers, and not doctors explaining things on camera just simple animated visuals that clearly show a problem and hint at the solution clean character design, strong curiosity hook, and a message anyone can understand instantly it feels easy to watch and doesn’t trigger that “this is an ad” reaction and that’s exactly why it converts so well no friction, no overthinking, just a visual that makes the problem obvious in seconds these animations are now being used across almost every niche weight loss, gut health, skincare, supplements, and more same visual style, different product behind it, and endless variations to test one concept can be turned into dozens of ads and scaled quickly rt + comment “animated” and I’ll send the setup (follow for dm)

@mikefutia Claude

Claude Code + Nano Banana 2 is f*cking cracked for advertorials 🤯 One prompt → a complete presell page with editorial copy, AI product photography, testimonials, and pricing — ready to paste into Shopify. Built 100% in Claude Code. Perfect for DTC brands and agencies running advertorials on Meta who need 5-10 different pages per month but can't keep paying $1,500 each. If you're briefing copywriters, waiting days for a draft, giving notes, waiting again, and still only getting one or two new pages per month... This system eliminates the entire loop: → Enter your brand, product, target customer, and unique mechanism → Pick a style preset (clinical editorial, news exposé, lifestyle magazine, warm and trustworthy) → Claude writes the full page — urgency banner to guarantee to final CTA → Nano Banana 2 generates product images and mechanism diagrams inline → Get back a complete HTML page following the same DR structure that's already scaling on Meta No copywriter back-and-forth. No designing from scratch. No starting from a blank page every time. What you get: → A production-ready HTML advertorial page you paste into Shopify → DR copy structure extracted from real pages scaling on Meta right now → AI-generated product photography and diagrams matched to your brand → 4 style presets that shift tone, colors, and authority framing per niche → A fully customizable system prompt — swap in your own templates and it follows those instead I built 3 complete advertorial pages for 3 different brands in under 5 minutes. Skincare, supplements, and pet products. All different styles, all production-ready. I put together a full playbook with the exact system prompt so you can get this running yourself. Want access for free? > Like this post > Comment "CLAUDE" And I'll send it over (must be following so I can DM)

@samtwtss Wow

bro, it's so over for designers google stitch is insane. 🤯

@jspujji AI

I recently spoke to a marketer who ran a $40M brand with just two designers and ONE AI process. I paid him 6 figs to build these systems for my companies. He chains together 7 AI tools: creative brief → image gen → scale winning assets. All run by 2 offshore designers. I’m giving away his entire operating system for free. Comment “AI” and I’ll send it.

@hazan0608 Purdy & fig, grubs

What are some brands scaling that focus on 60-90 day rebills over monthly?

@peterczepiga Replace the 2 pack with a 3 pack and the 3 pack with a 6 pack - that’s what I did for a similar offer and works well

Our AOV on non-subscription orders with this buy box is $47 (about 25% of customers opt for the 2 pack). What 1 test would you run here to drive up first purchase AOV without hurting CR?

@jforjacob Still quite high depending on category

Churn down 25% What did we change? - Moved to US fulfilment - Gave customers more delivery frequency flexibility - Changed factories to the get the highest quality (and most expensive) version of our product, a price competitors wouldn't be willing to pay even if they could get the same pricing as us (which they couldn't) - And some saucy stuff in the customer journey / product experience that I won't share here

@dtcprophet One thing that’s helped me spread them is multiple ad sets with daily minimum budgets

Seeing the exact same. In our consolidated CBO scaler, we have 1 ad that gets 75-80% of the daily spend, even though all of the ads are winners. In our ABO testing/scaler, we have multiple ad sets with winners spread out, and one single ad never gets more than 25-30% of daily budget. Anecdotally have noticed that super consolidated, single ad set campaigns are getting hit the hardest through this stretch, maybe it's due to this.

@JackRubin1 That’s a banger tbf

How is that for creative diversity? £100k of spend in 7 days 🤣