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Jad Kiwan
1K posts
Jad Kiwan
@ecom_jad
💰Sold 100+ ecom brands @ecomswap
Dubai, United Arab Emirates Katılım Nisan 2015
302 Takip Edilen1.5K Takipçiler
@GadzhiIman Staying lean is key.
When getting people onboard it’s important to truly understand what their ROI is and ensure that every dollar spent is bringing in a measurable ROI. First short term then long term once there is enough stability.
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I was talking to a friend and she casually said “you only really need about $18 million a year.”
I asked her what she spends $18M a year on and she said “$5 million is just jet fuel.”
Everyone thinks their number is “normal”
The danger for operators is when your “basic needs” start creeping up faster than your business can sustain.
I've seen guys scale from $800K to $1.5M then immediately lease the McLaren, hire 15 people, and move to a penthouse. Now they're pocketing less than when they had lower revenue.
I've kept my personal burn rate the same for years even as the business grows, the rest gets deployed.
Lifestyle creep is permanent, and it’s hard to go backwards once you've tasted the next level up.
Keep your expenses low for as long as you can.
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He invested $1,000,000.
24 months later, he's walking away with $3,200,000+.
Here's what James did differently 👇
He didn't build from scratch. He didn't raise VC money. He didn't pray for hockey-stick growth.
He bought a profitable e-commerce brand at 2x EBITDA and quietly optimized it.
3 Key moves:
→ Cut bloated OpEx from $400K to $250K/yr ($150K straight to the bottom line)
→ Moved production to the US ("Made in USA" let him raise prices 8% with zero pushback)
→ Increased LTV with Subscriptions and complementary products
Year 1 result:
EBITDA went from $500K → $800K.
Revenue up 20%.
Margin up 6%.
Now he's targeting a $2.4M exit (3x EBITDA) on a $1M investment, plus $800K already collected in distributions.
Total out: $3.2M.
That's a 220% return in under 24 months.
Comment "Acquisition" and I'll send you the full case study.
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@ChelalaPierre1 For sure, you always need to think bigger and push outside your comfort zone even if that means risking capital.
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@ceodotmika This doesn’t make sense
The Shopify ownership is transferred and the liability is contractually passed to the new owner once a brand is sold.
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One mistake I keep seeing in ecom:
A brand starts scaling.
A Chinese supplier or random entity files the US trademark on the brand name before the founder does.
We had a multi 8-figure DTC brand recently that wanted to sell, but had to sort this out first before going to market.
They were willing to settle it for $100k just to move forward with the exit.
They weren’t in the right - but fighting it would delay the sale.
File your trademarks early.
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@TheecomMike It's also important to add a very clear definition of what can and cannot be accounted for for the EBTIDA!
Never really seen buyers try to add clauses like "If revenue declines >20%, earnout forfeits." if they do then that is a major red flag.
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Earnout structure in exit (how they screw you):
Offer: $2M upfront + $2M earnout if revenue maintained.
Earnout clause: "If revenue declines >20%, earnout forfeits."
Buyer takes over. Cuts ad spend. Revenue declines 25%.
Earnout forfeits.
I learned: Negotiate earnout tied to EBITDA, not revenue.
EBITDA = profitability (in my control). Revenue = buyer's decisions (not in my control).
Earnouts are where deals die.
Structure carefully or walk away.
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Looking to hire for Ecomswap:
3X M&A Advisors
1X Growth Manager
1X Content Manager
1X Senior Executive Assistant
Either candidates that are already in Dubai or open to relocating.
We need people that are hungry and ready to give it 100%.
Comment to apply🚀
Jad Kiwan@ecom_jad
Ecomswap’s new office in Dubai (since beginning of Jan)🚀 Since moving here we have closed our best month ever. Working 12 hours+ a day. Insane the amount of efficiency that gets done when teams are in person and a culture is built.
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Here's how an ecom founder lost $800k because of ego.
He built a jewelry brand over 5 years. $600k EBITDA. Completely burned out, numbers declining month over month it was in evident distress.
We got him an offer at a 1.5x multiple.
He said no.
We told him: at the rate you're declining, this is effectively 3x in 2 months (and will go lower as time goes by). He still said no. Kept declining offers. We eventually walked away.
6 months later he exited for $100k.
Here's what founders don't understand about exits:
A declining brand is a falling knife. Buyers know this. Every month your numbers drop, your leverage disappears with it.
And the excuses won't save you:
"I didn't push enough creatives." "I ran out of stock." "I just didn't have the time."
Buyers don't hear potential. They hear risk. Every excuse is a red flag that makes your brand harder to value and easier to lowball.
The best exit isn't the one where you get the multiple you wanted. It's the one where you read the room, understand your leverage, and move before the knife falls further.
$800k lesson. Don't let it be yours.
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@ecom_jad Same energy here but from a villa in Bali. 3 co-founders, zero office rent, shipping a SaaS faster than teams of 20. In-person culture is everything — but you don't need a skyline view to build it. You need the right people in the same room. Congrats on the best month.
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