Milan van essen

Tonight we eat steaks and lobsters

@iamshackelford Oh man! This is it brother. AMEN 🙏

At 23, I saw guys with $25M mansions and neon lambos, chained to a dashboard 18 hours a day..terrified one algorithm change would evaporate everything. Decided right there I wanted to be freedom rich, not luxury rich. That bet took years to pay off. 2025 was the most money I've ever lost in one year. Let close friends use my relationships and my reputation, and gave people reason to doubt what I spent years building. Multiple businesses and a kid later, I’m finally getting there. And this kind of conversation is something I’ve been wanting to speak on, in depth, for a long time. Now I’m finally getting the chance and I want to bring everyone in on it. It’s called Seasons. Deeper, more thoughtful ramblings on every season I’m in + some things I can’t always share on socials. Check it out below.

The biggest pitfall for mid-level founders is laziness disguised as strategy. You stop looking at the creatives. Stop writing scripts. Start spending all day on "high-level planning." Get back in the trenches.

@EcomShri Double down on the basics

ecom brands doing $50k-$100k/month on google ads: - you don't need more campaigns - you don't need a bigger budget - you don't need any hidden strategy you probably just need someone to look at your product feed and fix the titles. that alone can flip your whole game back up

Peptides are an unreal opportunity in e-com atm

@calebcanales_ Unreal niche, huge potential

launched meta ads for another peptide client yesterday. ad account started with a $1k spend limit and we hit it. $933 ad spend $16.3k revenue 17.5x roas. this is getting out of hand

@wifidough Keep it up bro, don't drop the ball now

Finally after 3 years of Ecom I’ve hit my first 10k day (on my birthday aswell 😂)….. NEVER KILL YOURSELF!

@clayyroy The good life

cheers to $10M months🥂

@RahimShakar sending

@ecommilan radar

I built an AI creative strategist that works while I sleep. Every morning at 8AM it: → scans 26 competitor ad accounts → detects which creatives are actually scaling (spend, reach, duplication) → picks the top 3 winners of the last 72 hours → drops them in Slack with download links + a ready-to-go brief for my editors Zero manual ad research. Built on trendtrack data. My team wakes up to validated concepts, not a blank page. Reply "radar" and I'll break down the full setup. x.com/Trendtrack_io/…

@Jackcreates13 sending

Real scale doesn't require a 50-person team or a corporate office. It requires a handful of lethal operators, hyper-clean infrastructure, and total obsession with moving the needle daily. Our brand does €1m/month. The team that runs it is small enough to fit in one room. Everyone owns a number. Everyone reports against it weekly. Hiring 30 people doesn't make you a serious operator. It makes you a manager of people who are managing the actual work. DM for any advice you need to scaling your e-com biz.

If a customer buys your product once and it sits on their shelf for a year, your CPA needs to be incredibly low to survive. Pick consumable goods. Or build a reason to come back.

If a creative hits a wall at scale, don't kill the budget. Change the destination. Shifting traffic from a product page to a high-intent advertorial revives dying creatives overnight.

Booked my next Shenzhen trip — flight goes out in 2 months. Things I'm doing on this one: • Two new factory visits in Bao'an district • Sit-down with my friend who gets the best price possible for every friend of mine. He is the absolute goat in the game. • Every supplier dinner I can fit in the calendar Will post the trip live. Most of what I learn from these visits I never see written down anywhere in English.

Most 7-figure supplement brands try to scale by targeting everyone. The ones hitting €100k/day target one specific persona with one specific problem.

Influencer seeding was €10k/month for us in Q4 last year. It's €70k/month now. 1,000+ creators on the brand. The compounding only starts when you stop treating it like a campaign.

Hiring Ecommerce web designing specialist. For a new project, I'm looking for a web Designing specialist. - Must have experience with Ai graphics/lifestyle images - Must have experience building high converting shops. - Must be available immediately. DM me with your previous work.

I judge how savvy a competitor is by how clean their fundamentals are. Slow landing page, generic ad hooks, broken email flows. Easy.

If I had to build a $150K/month e-com brand from absolute zero in 30 days, here is the exact 4-step framework I would deploy: Days 1-3: Category & Foundation Find a category where the buying decision is rooted in high trust (Supplements, Kids, Pet, Beauty). Validate a minimum $500M+ Total Addressable Market before touching a piece of creative. Secure a white-label manufacturer guaranteeing 80% gross margins on Day 0. Lock the business model into 100% subscription. No one-time purchases allowed. Price at a premium. High prices signal high authority. Never apologize for your margin. Days 4-7: Brand & Frictionless Entry Design unboxing packaging that demands to be displayed. Your box is an unedited billboard. Launch a clean, single-product DTC lander. No Amazon. Own 100% of your data. Code a "50% off Month 1" hook. It is the single highest-converting entry point in digital commerce. Author 5 foundational essays targeting the "common enemy" or hidden flaws of your industry. Days 8-15: The Creator Engine Seeding: Ship product to 25 niche micro-creators with hyper-loyal audiences. Pay flat execution fees. Expect a 90% burn rate; you are only looking for the 10% outlier performers. Hand them a "Guardrail Document" outlining the mechanism and constraints—never a script. Whitelist the winning 2-3 organic assets directly through the creator's ad handles immediately. Days 16-30: Paid Scale & Retention Moats Funnel 20-40% of your paid media budget directly behind the whitelisted creator handles. Text every single new subscriber manually within 24 hours. No bots. Pure human connection. Allow customers to easily customize flavor, frequency, or delivery. Autonomy kills churn. Personally interview every single cancellations. Their friction is your next product feature. The Math: 25 creators × 10% hit rate = 2-3 viral ad assets. Whitelisted handles = massive drop in Customer Acquisition Cost (CAC). 80% Gross Margins + Negative Day 1 Retargeting = Infinite bootstrap capacity. $30/mo subscription × 3,000 active users = $90,000 MRR. Scale to 200 daily sign-ups = $100K+ MRR in less than a month. One single breakthrough asset can add 500 recurring subscribers in a weekend. This is the exact engine behind a $103M ARR run-rate and a $260M exit. Zero VC funding required. Comment "ECOM" below and I’ll DM you the complete operational blueprint. (Must be following so my DMs can hit your inbox).