Milan van essen

Today visiting my supplier. It’s my 6th time in Shenzhen. I see my whole feed full of ai automation/agent stuff. But you should focus on your back-end first. If that’s taken care of, you can scale so much harder. Let me continue here 👇

@ssaaammiirr Monday is done. Happy Tuesday!

happy monday LETS BUILD BRICK BY BRICK

@IshanV04 Meta: everything looks good Also Meta: nukes ads at 3am

Losing momentum on Meta ads is the worst feeling Especially when it makes zero sense No cancer claims , No shady creative No policy violations Just fully white hat ads getting nuked overnight Worst part is Meta still happily charges your card the next day White hat advertisers deserve hazard pay

@ecomsamguy ...and reliable supply chain.

Winning in ecom in 2026: deep customer understanding + great creative + fast iteration. That's the whole strategy. Everything else is just tactics.

@umzrs The real skill issue is uninstalling right before things load.

If I could give one piece of advice for people starting out in business? Choose 1 business model and stick to it I had 3 businesses in the space of a year and a half, none were successful I've been doing email marketing for 6 years and we’ve grown to 40+ team members and $300M generated for clients Focus over everything

@TheecomMike If revenue was the truth, every Shopify store would be a unicorn and every accountant would be unemployed.

Stop looking at your store's revenue first thing in the morning. "But revenue tells me if i'm winning." No it doesn't. Revenue is a vanity number. contribution margin tells you if you're actually building something. Revenue shows you the top. Margin shows you the truth.

@ChelalaPierre1 Shipping messy > perfecting invisible.

Ecom tip #39 every week spent polishing a product is a week where someone else launches the same idea with a basic website with raw ads and captures the trend before you no successful brand launched perfectly

@shauneng As long there is 1% chance, I'm ok.

Every ecom bro wants a $100M+ exit 99% will never get there You see Grüns exit for $1.2B, Huel for $1.15B You wonder what multiple your brand could get But these brands run completely different from y'all. And they had way more resources to start with It comes down to 3 things: Skill. Capital. Moat. Let's take Grüns as the example 1) Skill ⠀ The Grüns founder Chad didn't just learn how to run ads and scale a Shopify store. He spent years as an investor in private equity. Got his MBA at Stanford. Saw how huge DTC businesses actually get built, valued, and sold from the inside. Not from YouTube. From the inside. He understood what an acquirer is actually buying before he built the product. Most of y'all are still figuring out how to keep a winning ad alive past 30 days. Still rebuilding your creative process from scratch every time something dies. Still learning how to hire someone who doesn't need babysitting. Meanwhile this dude spent YEARS inside the PE world watching DTC brands get acquired. He learned how it works before he built one. 2) Capital ⠀ He didn't bootstrap this. Raised ~$50M to make it happen. Y'all are reinvesting profits. Maybe taking on some debt. Funding everything yourself. You're likely not going to be able to take home much while scaling the brand. To sustain that kind of hyper growth you need A TON of cash. Different starting point. For most bootstrappers, you don't have the skills or capital needed yet. And that's not an insult. That's just where you are in the sequence. Your first few brands could just be for cashflow. Your skill-building brand. The one where you stack the reps and build the foundation everything else sits on. This Chad dude spent years acquiring the skills. You're 1 year in Ecom thinking you can do the same?!?! Raising funding is a whole other skillset. Chad already had it. You'd have to learn from scratch. 3) Moat ⠀ Most of y'all are reselling something that already exists. Some still dropshipping. Some just slapped a logo on a generic product, some fancy branding, and called it a brand. Your exit multiple won't be very good if your "brand" can be so easily replicated. Chad spent real time on R&D before his product came to life to redefine his category. Got into retail. AND he had the skills and funding to pull it off. You'd need an insane skill set, years in the game, and serious capital to do the same thing. Which is why most brands turbo-scaling to $100M/year are built cashflow-first instead of optimizing for the exit. The Ryzes of the world are crushing it. But they won't get multiples close to what Grüns did. That route can still make you a f*ck ton of money btw Be clear where you are in your journey, and what you're currently building for. If your only hope to make big bucks is an exit, you're playing the wrong game. Chad didn't wake up and decide to build a $1.2B brand. He did the unglamorous work first. Years of it. Until the exit was a byproduct, not the goal. Even a $10M exit is still generational money. You could take all of that, invest it and retire Once you have f*ck you money invested, then you can take whatever big bet you want. Build with the option to exit, not the only way out. Tis the way of the chad scaler

@omarecomuk Best kind of problem to have honestly.

turned off shopify notis today, due to receiving way too many orders (crazy to say this ) never thought i would reach this level so soon 20k days sooner than i think

@AlinaWa67364599 Ads amplify the experience people land on. Good or bad.

@ecommilan This is exactly the order most people get wrong. They run ads to a store with trust badges below the fold and wonder why CAC keeps climbing. Fix the store first. Then scale the ads. The math works out much better that way.

Beginner Shopify converts at 0.8% because of 4 fixable things: Trust badges below the fold 1 product photo per SKU Generic stock images Vague delivery promises Fix all 4 before spending another dollar on ads. 2.5% conversion is sitting right there.

@EcomShri Brands don’t realise how much performance is lost before the add-to-cart even happens.

@ecommilan Even minor friction or distrust on a store can silently crush ROAS.

@majzulic From bitter to sweet!

@ecommilan The end results are so sweet that it's 100% worth it.

If you feel bad about your current situation: About your friends, about your business, about your bank account number, about your physique.. There is only one person responsible for that, no matter your background or any other excuse. You can make it work. And yes it will be hard, it will be lonely, and yes you will lose people on the way. But believe me, it’s so worth it. I enjoy it every single day and not finished yet.

@daitafix It's a waste of time.

@ecommilan Facts. Only person that can change your situation is yourself. Worrying about other peoples situations or your current problems won't get you anywhere.

@aporiabuilds Always glad to help.

@ecommilan Nice thing to read while taking a dump

@ItsFinlayW You can blame it as long as you want. A situation doesn't care.

@ecommilan blaming the situation is comfortable. owning it is the only thing that actually changes it

@antoinesupply It's the only way out.

@ecommilan Yeah at some point. Responsibility has to become heavier than the excuses

@theperryecom And they love Klarna -_-

I added an extra $250,000+ to one of my Ecommerce brands by doing this: Selling to Sweden 🇸🇪 Most brands completely overlook it. Meanwhile Sweden has: → Extremely high ecommerce adoption → Wealthy consumers with strong purchasing power → Very high trust in online shopping → Lower CPMs than many saturated markets → Less competition than larger countries The best part? You usually don’t need to change anything. Duplicate your winning campaigns. Keep the same creatives. Keep the same offer. Let Meta optimise. Some of the highest quality customers I’ve ever had came from Sweden. Massively underrated market 🇸🇪

@mateuszg2025 @spencepawliw @shauneng The guys are goats

Thinking of joining Evolve to hit $100k/day, can anyone share their experience and what the biggest unlock was for them? @spencepawliw @shauneng

@conortrains Madrid is so good. One of my favorites. My goal is to have a home there one day. Hala Madrid

Madridmaxxing esta tarde de ptm No hace falta nada aquí

@EcomwithRutty Meanwhile, the actual bottleneck is still: Can you sell something people actually want?

Meta this Meta that Study not even running Meta Learn life