John

I’ve spent 8 years in eCom - and the last 2 running an annual 9-figure brand. I’ve always preferred to stay lowkey, walking instead of talking. But having credibility in the space is high leverage, and the best way to build it is to share high signal info. Thus, my goal with this account is selfish - to expand my network (operators, bankers, anyone interesting), and find top tier talent to help me bring our brand to $500m+ Some of the things I’ll be sharing: - Things we did (and didn’t) do to go from 8 to 9 figs - Strategies to maintain consistent 10m+ months - Mistakes that cost us millions in profit (literally) - What’s working right now across our entire ecosystem - My thoughts about future opportunities If you find this info valuable, and want to connect, my dms are open

if ur not learning how to use openclaw (or have someone in ur company learning) ur ngmi the people calling openclaw useless are the same people who manage to write dogshit copy despite using claude ur just admitting u lack the critical thinking and problem solving skills to operate AI models effectively meanwhile people deep in the trenches are training and deploying agents that are completely replacing headcount while improving quality of work i see a clear path for 8-9 fig brands to be able to run with 5-10 employees all of whom will run their own agents it’s becoming obvious that the skill set of mastering AI models/agents is going to have a longer shelf life than i anticipated and it will give those that take the time to develop it within their companies a significant edge but yes, clawdbot is definetely useless - please don’t use it

@AlexFinn was this a result of a prompt/cronjob or did your clawbot do this proactively without direction?

Ok. This is straight out of a scifi horror movie I'm doing work this morning when all of a sudden an unknown number calls me. I pick up and couldn't believe it It's my Clawdbot Henry. Over night Henry got a phone number from Twilio, connected the ChatGPT voice API, and waited for me to wake up to call me He now won't stop calling me I now can communicate with my superintelligent AI agent over the phone What's incredible is it has full control over my computer while we talk, so I can ask it to do things for me over the phone now. I'm sorry, but this has to be emergent behavior right? Can we officially call this AGI?

@chuckiegregory are you seeing an impact on ncac/roas? we're seeing the same but ncac is stable so we're just ignoring it

This IOS update has tanked our clicks that turn into landing page views from 70%+ to under 20% and we're feeling it. If you have a solution hmu. Will pay for great advice. We've turned on Triple Whale Sonar but still unsure how much of a solution that is.

@Br3ntGbs the monthly visitor number gets lower and lower every time i see these posts, next up 1.5k monthly visitors

This brand started in October and now has 37k monthly visitors With 201 active meta ads Paired with their simple and effective "Metabolic Protocol Quiz" that catches emails Subscription model + a solid product running email marketing campaigns with Instantly or Mailchimp still works in 2026

our finance person sent $800k to the wrong bank account was meant to go to our supplier but they received a phishing email and changed the account/routing number anyone dealt with this before and recovered funds? we are talking to chase/mercury rt for visibility

as predicted, brands are starting to lose their processing/get funds locked up and there is a lot of cope on the timeline this week about high chargeback rates if your chargeback rate is over 1%, regardless of volume, you're likely doing something shady (i.e people don't know they're subscribed to your rebills when they checkout) everyone saying that it's just a result of doing high volume is wrong and coping

first we noticed the redirect happening -> isolated which pages had redirects -> reviewed the HTML on the pages with redirect found the repeating code that wasn't present on the pages w/o the redirect never would have spotted this without first noticing the redirect and we had to refresh the same page 8 times to get it to trigger

@ecomaurelius how did you find the code? or know to look for it

i got scammed by a pakistani... AGAIN this time it was a fiverr developer that we hired over TWO YEARS ago to do some speed optimizations on our funnels first off, the speed optimizations didn't even work, so that was just his warmup scam now here comes the real scam... we realized that our highest traffic funnel was suddenly redirecting to a 1:1 clone website on a different domain for every 8th user to hit the page he had injected a small malicious line of javascript into the HTML of our landing page to redirect a percentage of traffic to his clone page we looked through the logs and identified who did it - removed him and removed the code 100% our fuck up - we haven't been vigilant enough about permissions let my mistake be your learning lesson and keep your permissions and access tight, especially when working w freelancers

a massive purge of blackhat/aggressive operators is on the horizon the VAMP changes will mark the death of many DR brands a critical moment for the future of direct response provide a good experience for your customers or pay the price adapt or die

@lucawashenko last week those fuckers locked my account and told me that my identity was stolen and that i needed to file a identity theft report i subsequently shit my britches in reality someone just tried to (unsuccessfully) reset my password

tried to wire money from one chase account (that i own) to another chase account (that i also own) cue 2 reps hitting me up, 3 fraud alerts, 1 hr+ on multiple phone calls answering insanely basic questions what is wrong with the modern banking system?

@AbyssusErigo high ticket on the phones is a common strat and it objectively works just need a product offering that actually makes sense at those price points which is theoretically a heavier lift (assuming you want to actually provide legit value + have happy customers)

this is fire man thank you was actually thinking about this but ascend them in a whole another AOV/LTV plane, like a 10x or sth, and selling them like a coaching/info offer (publishing) on the back haven't tried yet due to execution resources atm but curious if you have based on what you said I'm assuming you push more ecom catalog on the phone but fatter prices/bundles

phone sales is an incredibly under-leveraged strategy in ecommerce that 99% of brand owners will never implement when i talk about our phone sales team, other brand owners usually ask: "is it really worth the lift?" absolutely yes - and i'll tell you exactly how to do it simply put, it will: - improve your customer's experience - increase profit and existing customer LTV setup a flow pushing your customers to schedule a call with your team of experts post-purchase (calendly is the easiest) on that call, have your experts: - educate the customer on how they should use the product properly (this is important and should be the primary reason for the call) - next, ask the customer what problems they're dealing with (get specific, your goal here is to learn as many of their pain points as you can) - after learning about their pain points, upsell them with additional products that solve those pain points people LOVE to talk about their problems, so simply give them the stage and you'll be surprised by how much they tell you and to a skilled sales rep, this information is like pure gold... they can build a detailed profile of the customer live on the call which will enable them to personalize the perfect offer and the end result is an all around win-win: - the customer knows how to correctly use your primary product for the best results (increasing retention and likelihood of customer success) - the customer has more of their pain points solved by your other products - you've increased that customers revenue and subsequently your brand's avg. LTV if executed properly, your AOV on phones will be 4-5x your funnel AOV, making it a significant and worthwhile driver of incremental revenue invest in the touch points with your existing customers and you won't regret it

@lukemcilwee good point, however it can require more effort (management) to ensure the affiliates are following the rules and don’t damage the brand still a worthwhile initiative nonetheless

@ecomaurelius affiliates can be a massive force multiplier with the right model and management. cac was often half of what I'd pay to run the same traffic internally

going from 8 to 9 figures isn't just about working harder - it’s about adding force multipliers to your brands ecosystem a force multiplier is anything that increases output without increased input or effort the most straightforward example of a force multiplier for ecom brands running paid media is having an amazon presence we are on amazon with a product that customers love, making our reviews strong our meta spend drives demand → people search for our product on amazon → we capture that demand passively with the highest reviewed product in the category for every 1 sale we make through meta, we get ~1.6 on amazon same team. same ads. same spend. way more revenue. the next intuitive force multiplier is retail expansion, by the same mechanism this is on the roadmap for 2026 if you’re not engineering force multipliers into your ecosystem, you’re capping your scale and leaving money on the table

speed of iteration is the single greatest predictor of success in ecom offers, creatives, media buying strategies, cro treatments, sales scripts - it doesnt matter the fastest iterators win we can test more in 1 week than what most teams can in 2 months this allows us to move literally ~8-10x faster than our competitors we’re able to do this because we have intentionally built a team and culture that thrives under pressure - where urgency is ever-present when someone new joins our team and tells me something will take 2 weeks, they often laugh when i ask them what needs to happen for it to be done in 72 hours “no, seriously - what needs to happen for it to be done in 72 hours” …and then they find a way to get it done in 72 hours (9/10 times) if someone is given a deadline far in the future, they will start working on it 48-72 hours before its due so, set short deadlines and enforce fast turnarounds… make it the default productivity will increase drastically, and your business will take off like a rocket ship

@cvshmvker yes

@ecomaurelius still open?

@jakubecom campaigns/adsets that are significantly below target CPA + going into strong performance days of the week (fri/sat/sun for us right now)

@ecomaurelius what data you're looking for to know you can 3-4x your daily spend?

@FedotOff90 🤔

If you are in Ecom you must love the products you sell. To the point where you almost want to have intercourse with them.

@jakobcounts123 yes, dm me your top 3 spending ads

@ecomaurelius Interested if still available