raymond

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Every agency says "we'll optimize your flows." Cool. Which ones? Based on what data? With what benchmark? Most can't answer because they've never actually looked at the numbers before proposing a fix. The audit isn't a sales tool. It's the entire strategy. You can't optimize what you haven't diagnosed.

Told a prospect yesterday they don't need 5 abandoned cart emails. "Just start with 1. See if it even generates revenue." One MVP flow. See the results. Then expand. Rather have a client who trusts me than one who overpays me.

Agencies out here building 40 slide decks with custom graphics and brand mood boards to close a $4M DTC brand. Meanwhile I'm showing them math on a Google Sheet and closing faster. Signup form at 0.3%. Get it to 2%. How? What's the offer. What's the placement. Where does the popup fire. Basic questions nobody asked before I got there. Then I pull their actual traffic and do the math in front of them. 2% capture rate on their numbers, welcome flow revenue, the gap they've been sitting on. That one fix feeds everything downstream. Browse abandonment has a bigger pool. Winback has more to win back. Every flow compounds off the same repair. You don't need a math degree. You need a calculator and the willingness to actually commit to a number. The bar is on the floor.

Fix the form and every single flow you already built starts printing. Welcome, browse abandonment, add-to-cart, all of it. You don't need more flows. You need more people IN the flows.

Like bro you built a mansion and forgot to put a door on it. All that automation is sitting there waiting for people who never enter the funnel.

I open Klaviyo accounts every week where agencies built out every flow you can think of. Conditional splits, timing delays, the whole setup. Looks beautiful on paper. Signup form converts at basically nothing...

The persona doc said "female, 25-45, interested in wellness." I stared at it for a while. Then I spent two hours building out who this person actually is. 34-year-old mom, two kids, gets 20 minutes to herself after bedtime, shops on her phone in bed, feels guilty about spending on herself unless it's "for the house." That changed the photography direction, the subject lines, the welcome flow copy, everything. Nobody wants to bill a client for sitting in a room drawing circles on a whiteboard. But that's the work that actually changes the output.

Every SaaS platform eventually decides it wants to be the operating system for your entire business. Klaviyo is building a Customer Hub now. Helpdesk, reviews, support tickets, all living inside the email platform. Their product team is genuinely one of the best in ecom right now. But a public company with a captured customer base doesn't build new products because it's better for the brand. They build them because Wall Street needs the revenue-per-account number to go up every quarter. The features ship fast. The pricing creeps in later. And by the time you realize you're paying 40% more than you were two years ago, migrating off feels impossible. If the CX integration is genuinely good, use it. I just wouldn't build my entire stack inside one vendor's ecosystem right now.

@pmarca sir

Current status: Retardmaxxing.

@Dan_The_Goodman lmaooo

I think we might have just created a new meme template ngl

claude code down. its over

I pulled RPR across every flow in a client's Klaviyo last week. View collection emails: $51.50. Browse abandonment: $1.76. Add to cart: $11.05. The collection flow was converting at 0.87%. Browse abandonment was at 0.07%. The difference is specificity. That collection flow has tailored copy, collection-specific design, and social proof matched to what the person was actually browsing. So now we're breaking out collection-specific versions of browse abandonment and add to cart. If one flow already proves what personalization does to performance, the test is already designed for you.

I've seen brands skip the warm-up and send to their full list on the new domain immediately. They end up spending twice as long digging out of that hole because they have to do this same playbook anyway, just from a worse starting point. If you're migrating domains, the boring version is the fast version.

Once Postmaster showed domain reputation climbing back toward high, we started expanding. Segments went from 30 to 60, then 60 to 90, then 90 to 120, and eventually back to regular sending. Then we started layering flows back in by intent, highest first, working down to the lower-intent ones. The whole thing took about 2 to 2.5 months because we refused to skip steps.

A brand we work with migrated domains and blasted their entire list on the new domain right away. The new domain had zero reputation built up with Google, so Postmaster went from high to bad overnight. Here's exactly what we did to get their reputation back to high and get their emails making money again.

@codyplof this thing errored out 3 times before i gave up

Cough cough second. The first one failed. Hopefully better luck here.

We have something called a deliverability flag at my agency. If your domain/IP reputation isn't high, every campaign gets a forced checkpoint before it goes out. The AM has to pull up Postmaster, check the data, and make a call before anything gets scheduled. No bypassing it, no "I'll check it after." I built it because I got tired of catching deliverability problems after campaigns already went out and did the damage. Most agencies don't have anything like this. Your campaigns just go out on schedule whether your reputation is healthy or not. And nobody tells you there's a problem until your open rates have already cratered.

@PredictParity @Kalshi @Polymarket @cryptocom @opinionlabsxyz @trylimitless @IBKR actually surprised that polymarket isnt #1 tbh

Prediction markets revenue* (last 30) 1. @Kalshi $110m 2. @Polymarket $4.2m 3. @cryptocom $4.1m 4. @opinionlabsxyz $1.3m 5. @trylimitless $1.1m 6. @IBKR $597k