Will

I love launch day

@ademylmzr DMed

Launched a new supplement brand end of January. Hit almost 700k on our 3rd month.. (profitable on first purchase) I’m writing this post to connect with fellow brand owners in the supplement space since I still consider myself an absolute rookie when it comes to direct response especially in the health niche. DM me if you do over 500k per month in supplements let’s connect. And for anyone else feel free to ask me anything down below.

@scalesurfer_ Genuine question how are you able to scale with a 62% MER?

2.3M yesterday (Friday) across the brands portfolio, ama 🙇

I recently got quoted $4,500 for one post from a creator with 50k followers. She gets about 4 comments per video. The reason UGC creators used to be able to charge these amounts is because there was more demand than supply. 5 years ago you could easily charge thousands of dollars per post because sourcing creators was challenging. TikTok Shop changed that. UGC has become commoditized. Anyone with a small following can make money through sheer volume of posting content. You don’t need to go through managers, contracts, etc. like before. Removing managers alone shaves off a large margin. We’re now past “influencer marketing”. Before it was seen as large following = good content. But now we know that’s not true. The only thing that matters is engagement and understanding the algorithm. Small creators now have access to do this, and they can stack up affiliate revenue in addition to small brand deals. Competition among creators is more evenly distributed, which naturally brings prices down. This previous model of charging large sums per post (usually with little return) will die over the next 24 months

Soulless and consumers can feel it

@gwilson258 Yeah we’ve ramped up creative output so we are hitting those limits and having to create new ones, might need to pivot there. Using the same landers in every one, we have a core subscription offer that crushes for us so we run almost all media to that outside of promos/launches

@ecomwill Super interesting. Do you tend to max out ad sets (50 or 150, just depends on what your max is w Meta I guess)? When you upload a bunch of tests (we’re testing 20+ creatives / week), wouldn’t you hit maxes quickly? Do you launch all landers in the same ad sets too?

This is the move. Did it a while back and haven’t gone back

@gwilson258 Only problem is we’ve already maxed out the evergreen campaigns multiple times, limit is 150 ads per ad set

@gwilson258 For evergreen: -1x Winners Campaign (1 Ad Set) -1x Testing Campaign (1 Ad Set) For promotions & tentpole events: - 1x Promotions Campaign (1 Ad Set per Promotion/Event) For New Product Launches: - 1x Launch Campaign (1 Ad Set per Launch)

@Spenceduckman Game changer

Alright hopefully less doom scrolling

@JackNicholl Can't DM you

@ecomwill Hit me up

Looking for a graphic designer who has experience creating static ads for fashion & apparel brands. DM if interested

@xenndzn Fire. Sent you a DM

@ecomwill Here’s some of my prev design stuff, Would love to connect with you

This blew up, if you're interested in applying please fill out this form: docs.google.com/forms/d/e/1FAI…

@DDSHOWCASE Dmed you

@ecomwill Get in touch with me

@_Joshua_Tyler_ Just sent you a DM

@ecomwill I've pretty good experience in this arae!

@EthanHodge20 Sent you a DM

@ecomwill interested

@EstaArtss DMed you

@ecomwill Can't DM you there's an issue with verification, HMU in DMs.

@embry_ben 🎯 I’ll have to check out those other ones too

@ecomwill Just watched it last night. I love sons-of-dysfunction movies like Bale’s ‘fighter’ and Tom Hardy ‘Warrior’. But Place Beyond the Pines perfects it. Amazing.

Rewatched the place beyond the pines last night One of the most underrated films ever. Few movies have hit me like this one Highly recommend

Alibaba absolutely wilding out with ads