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Ian | Video Editing
399 posts

Ian | Video Editing
@editingbyian
Video Editor | Turn your expertise into a more leads with editing that works 10M+ views 📈
Book a call ➟ Katılım Mart 2022
102 Takip Edilen94 Takipçiler

The Pomodoro technique kills good editing.
"Work 25 minutes, rest 5." This is terrible advice for creatives.
When I am in a flow state, the last thing I want is a timer telling me to stop. A break doesn't "refresh" me, it resets my momentum to zero.
My rule: Time Block, don't time break. I lock in for specific deliverables with a hard deadline.
3 hours of deep, interrupted flow > 8 hours of fragmented "productivity."
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You don't pay for groceries after you eat them.
So why are you editing for clients who promise to pay "when it's done"?
Immediate Red Flag: A client who refuses a 50% deposit.
A deposit isn't just about money. It's about buy-in. A business owner who trusts your process will invest in their own growth. Someone who hesitates is telling you they don't value the result.
Stop financing your client's risk with your time.
No deposit? No timeline.
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Stop showing your full hand in the first 30 seconds.
If you reveal the whole list of tips immediately, the viewer has no reason to stay. Instead, use the "Blur Technique."
Show the 4 things you’re going to teach, but blur them out. Tease the value. Hide the details.
Now the viewer has a subconscious mission: Watch until the image becomes clear.
Combine this with 1-2 "re-hooks" in the middle of the video. Retention isn't about pace. It's about curiosity gaps.
Here's an example:

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I cut my rough cut time in half by ignoring the timeline.
I better not see you pressing c and clicking on the timeline every time you want to cut a clip.
My 3-step speed run:
1. Text-Based Editing (Premiere Pro)
Transcribe the audio first. Delete the silence and the bad takes directly from the text window. Pro tip: The last take is usually the best one.
2. J - K - L
Stop hitting spacebar. Use L to speed through footage, K to pause, J to reverse. Keep your hand on the keyboard.
3. Q and W
Ripple delete left (Q) and right (W). If you are clicking "delete" and then dragging the clip to close the gap, you are doing it wrong.
Speed isn't about rushing. It's about efficiency.
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@EditorOzzie My favorite is:
Morning - Editing only
Lunch
Afternoon - 30mins - 1 hour of outreach and twitter
Deep work until 30 mins before done, and do admin stuffs
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Your portfolio is leaking money.
I see editors with "beautiful" websites who can't land a single client. Why? Because you treat it like an art gallery, not a sales funnel.
Clients are busy. They will skim your VSL. They will watch 15 seconds of your best video. And if you don’t tell them what to do next, they will leave.
Fix your portfolio today:
- Put your best work at the top (curate for the client you want, not the work you "liked" making).
- Add a massive Call to Action. "Book a Call." "DM me."
Guide them.
Traffic needs direction. Without a clear offer, they scroll past.
Link your portfolios below and I'll give you feedback.
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110 days to hit $5,000/mo as a video editor
I won't lie, at the beginning of the day, I was thinking hard about whether I should be going down this path.
When I thought of the alternative, however, my mind calmed itself. I won't lower myself to working for someone else.
Let's go!
Today's Action:
- Batched twitter posts for the week
- Lead list, and loom outreaches.
Current Stats:
- Income: $1.3k/mo
- Followers: 94 (more than doubled in 2 weeks!)
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Stop writing new scripts.
Most creators think once they publish a video,
that idea is "burned."
Wrong.
Great ideas don't expire.
But "Production Standards" do.
Chris Do (@thefuturishere) proved that:
He took a winning topic from 5 years ago
("Sales Techniques").
He didn't just change the thumbnail.
He Remastered the video.
1. The Execution Upgrade.
The core value (the lesson) was already proven.
But the execution was stuck in 2019
(Slow pacing, Old-style humbnail).
He re-recorded the same concept with 2026 pacing.
• Old Video: 500k views in 5 years.
• New Video: 1M views in 2 months.
2. The Packaging Upgrade
• Old Thumbnail: "Text Heavy" (Lecture Vibe).
• New Thumbnail: "Story Driven" (Netflix Vibe).
Go to your analytics.
Find your "Greatest Hits" from 3 years ago.
Don't let them rot.
Remaster them.
Your best video is probably a script you wrote in 2021.

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@david_fisara so true, a small mistake can ruin it for a premium client
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This is the best piece of advice you’ll see today.
Every time you finish and export a video for a client,
watch the whole thing again.
It doesn’t matter how confident you are.
There’s always a chance you missed a mistake, a typo,
or even a glitch from a bad export.
You HAVE to fix it before sending it to the client.
This can literally save you from losing a client in the long run.
10 minutes of rewatching a video after editing it for 10 hours is nothing so just do it.
Are you already doing this, or do you need to start?
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@MayerMedia1 Exactly! If they don’t understand the message, nothing else matters
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