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AI is blending the traditional triad of design, engineering, and product management, with each individual function becoming less discreet and more of a competency.
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Greg Sargent
661 posts
Greg Sargent
@elgingerobeard
AI-native design systems, accessibility, and agent teams
Texas, USA Katılım Kasım 2020
176 Takip Edilen114 Takipçiler
@lennysan @NotionHQ @mschoening Consider the medium you are designing for, brilliant framing. I've been trying to think of a simple way to explain this concept. Stealing it!
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@NotionHQ's Head of Product @mschoening : "I actually don't care at all whether designers write code that lands in production.
The reason I like designers thinking in code is that it forces you to consider the medium.
I would much rather take a designer or PM who has a deep affinity for understanding how agent loops work than someone who can ship PRs.
And the only way that you can actually get to understanding agent loops is by building them in the material that they're made of, which is currently code.
That's why I care that designers 'code.' Not because of the utility of shipping to production, but because it forces you to really interrogate the material that you're designing with."
Lenny Rachitsky@lennysan
"We already have universal basic income. It's called knowledge work." Max Schoening (@mschoening) is one of the deepest thinkers on how AI is changing how we build and use software. He's also what the future of product leadership looks like. He's head of product at @NotionHQ, was VP of Design (and a part-time engineer) at @GitHub, head of design at @Heroku, a PM at Google, and a 2x founder. In our in-depth conversation, we discuss: 🔸 What’s worked in getting designers and PMs to fully embrace AI 🔸 Why agency—not skills—is the thing that separates people who will thrive 🔸 Max’s “tiny core” theory of great products: iPhone multitouch, the GitHub pull request, Dropbox’s menu bar icon 🔸 How the first 10% of every project is now “free,” and what that means for product development 🔸 Why the amount of software has exploded but the quality hasn’t, and why that gap creates opportunity Listen now 👇 youtu.be/mCO-D3pkviM
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Guys, AI is not a next gen search engine. It's a collaborative intelligence system! It needs context, constraints, and guardrails to produce high quality results. Your relationship with it is more about context management than prompt engineering.
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Designers: AI will not take your job, but it can take over the grunt work you already don't enjoy doing. Start there and then decide if you like AI. Don't immediately dismiss it because of hypotheticals.
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@aryanlabde $200 Claude...I don't just use it to write code but more extensively as a personal knowledge assistant
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@stevelauda_ I maxed 100% of the allotted usage limits just setting up the design system. It doesn't feel usable/reliable as a real tool for daily workflows in the current state. Certainly has promise though!
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The teams winning in 2026 aren’t the ones ditching their design systems. They’re the ones making them AI-native.
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Design systems aren’t dead, they’re broadening.
We’re moving from static component libraries to dynamic, machine-readable foundations that power agentic and generative experiences.
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Hot take: Design systems aren’t dead just because AI can generate UI on the fly.
They’re actually becoming more important.
AI is incredible at spinning up interfaces in the moment… but without a strong design system it just creates beautiful inconsistency.
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@Zeneca That may not really be a problem. Future humans likely won't concern themselves too much with the code that's powering their software. Similar to cars, most people just drive without an understanding of how the internal combustion engine works.
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Design very well could be the first casualty of AI, but all three parts of the triad will eventually blend into a single “builder” role. There will still be staff-level designers, engineers and product managers, but eventually one person + AI will ship complete, polished products faster than today’s cross-functional teams.
The job title might still say “Designer” or “PM” on LinkedIn… but in practice they’ll all be building end-to-end. The real casualty isn’t any one role, it’s the handoff dance and the slow feedback loops we’ve lived with for 15 years.
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AI is blending the traditional triad of design, engineering, and product management, with each individual function becoming less discreet and more of a competency.
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@scott_bair It's all about the context engine. The more robust and thorough the engine, the better the output.
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man, all this talk about designers, copywriters, developers, etc are done...
It's a lie.
I use AI all day and I'm constantly wrestling with it to get the tone, feel and layout just right.
Yes, obviously average creators will be replaced with a single prompt.
But something truly good, you want someone who cares refining it.
Blanket statements are for clicks not reality.
(p.s. yes, this is kind of a blanket statement.)
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@jamesrichardfry Especially if the designer has a fully functional context engine.
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in the era of ai
all designers can ship good code
few engineers can ship good design
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The framing of a "casualty" is interesting. I think what's actually dying is the visual designer that doesn't understand scale and systems thinking.
Designers utilizing AI as leverage will have the best year of their career.
Gokul Rajaram@gokulr
DESIGN: THE FIRST AI CASUALTY I'm increasingly sure that 2026 signals the end of product design as a full-fledged stand-alone function within companies. If so, it will be the first role / function to be eliminated by AI on a go-forward basis. Instead of hiring FT designers, startups are hiring / will hire design consultants to create a design system that the founder likes (this takes a few weeks max). Once the design system is finalized, PM/Eng feed it into their AI tool of choice to generate prototypes. The design system is refreshed annually by the same consultant. Larger companies will likely not backfill design roles and will do some targeted attrition to reduce the design department to 20% the size it is today. If you're a designer, I think you have two choices: 1. Become an entrepreneur: Start a design agency and become the go-to resource for design systems for startups and even larger companies. This can be a good recurring revenue business. 2. Become a builder: Add PM/Eng responsibilities to become a product builder. Would suggest you embrace this proactively vs waiting for the other shoe to drop. I'm really sorry about this - some of my best friends and the people I admire most and have learnt the most from are designers - but it seems inevitable.
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Closing the loop: they are thrilled with the demo, and encouraged me to keep token maxing!
GIF
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Found out after folks started reporting low credit balance notices…and then usage rankings were shared. Feeling the pitchforks. 😬 Not sure if I should be proud or concerned.
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So I'm the top consumer of Claude tokens at my company… now the founder and CPO want to see what I'm working on. 😅 Should be fine right? Will report back!
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Like the offensive lineman, design systems never get the glory or the praise, so I've got to send a big shout out to my team who carefully crafted these beautiful UI elements, especially @iamjakemorrison - well done! 👏
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Designers: design system documentation shouldn’t need to explain how HTML, CSS, flexbox, and grid work. It's not a documentation gap. That’s a responsive design craft gap. You should have a working knowledge of the tech behind the product you are designing for.
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