EMEDIONG ARCHIBONG

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Happy Good Friday❤️

Happy Good Friday to everyone celebrating! 💛 Quick announcement - our webinar has been rescheduled to Friday, 17th April at 5:30 GMT. Wishing the whole PMC community a peaceful Easter weekend 💛 Register for the webinar here: luma.com/tf0klbpg

This webinar is NOT for everyone. But if you’ve ever sat in a room where 5 people described your product 5 different ways and nobody flagged it as a problem, that’s exactly who we built this for. 📅 April 3rd | ⏰ 5:30 GMT | 🆓 Free Register here: luma.com/tf0klbpg

Your positioning isn’t weak because your product is weak. It’s weak because of one of these 6 common positioning mistakes. And most teams don’t catch them until it’s already showing up in their numbers. Which one is your positioning guilty of? 👇

After we analysed 14 scale-ups valued between £500M and $50B, 7 distinct positioning patterns emerged. In this carousel, we break down the 7 patterns. ➡️ Swipe through the carousel ♻️ Retweet and save this so you can always come back when you need it.

A positioning statement was never meant to be seen by customers. Yet PMMs spend weeks building one, then put it on the website. That’s the problem right there. 🧵

Your product is great. But if people can’t immediately understand why it’s for them, you’re losing deals before the conversation starts. We’re fixing that live on April 3rd, 5:30 GMT. 🎙 Designing Internal and External Positioning That Works Register: luma.com/tf0klbpg

We analysed 14 thriving scale-ups valued between £500M and $50B to answer one question: Do successful companies actually follow the positioning templates we’re all taught? What we found challenged everything. 🧵

Most PMMs think good positioning = a well-filled template. The best scale-ups? They maintain two distinct artefacts: → Internal positioning: comprehensive → External positioning: memorable 🔗luma.com/tf0klbpg We’re breaking this down live on Friday 27th March, 5:30 GMT

Many people think product marketing is mostly about GTM and launches. But the real leverage often comes from something deeper: “Understanding the product itself.” Welcome to Ep 02 of our PMCC Series 🎉 Check out today's gem 👇 linkedin.com/posts/product-…

Dumping her after you make it, because she’s no longer your type, is completely valid.

Lock In!🔐

Happy International Women’s Day to all the amazing women in Product Marketing 💛 To the women shaping messaging, positioning, and GTM strategies—your work keeps products moving forward. We celebrate you today and always. #InternationalWomensDay #WomenInProduct #ProductMarketing

A common mistake with teams is treating product positioning and messaging as the same thing… Below is an image that shows the difference between the two 👇

For the past two weeks, we’ve been talking about positioning. But do you know what’s better than just reading about it on your timeline? Getting to unpack it live. We’re hosting a webinar on “Designing Internal and External Positioning That Works”. 🔗 luma.com/tf0klbpg

Happy International Women’s Day to all amazing women in the world💛