Eric Jaffe

558 posts

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Eric Jaffe

Eric Jaffe

@ericljaffe

Creative Director for film + animation. Currently: The Super Mario Galaxy Movie / Minions & Monsters

Los Angeles Katılım Mayıs 2023
719 Takip Edilen354 Takipçiler
Eric Jaffe retweetledi
foodbeast
foodbeast@foodbeast·
A new *Minions & Monsters* collaboration is turning French’s classic yellow mustard bright green this summer 👀 💚
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Eric Jaffe retweetledi
Mayo 💫 comms open
Mayo 💫 comms open@funnyhoohooman·
NEW NAKAUE CONCEPT ART FOR THE GALAXY MOVIE AAAAA
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Eric Jaffe retweetledi
The Super Mario Galaxy Movie
The Super Mario Galaxy Movie@supermariomovie·
Watch at Home today. Join Mario, Luigi and all your favorite heroes of The Super Mario Galaxy Movie, now with exclusive behind-the-scenes bonus features uni.pictures/MarioGalaxyX
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Eric Jaffe retweetledi
lucas
lucas@boboomf·
The reflection
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Richard Newby
Richard Newby@RichardLNewby3·
This is the holy trinity of Blumhouse releases.
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Eric Jaffe
Eric Jaffe@ericljaffe·
I agree. Most high-quality songs require more than a 10-second snippet to enjoy, and social audiences are quick to skip. So, naturally, content with substance gets left behind. Unfortunately, even if the labels wanted to resume the force-feeding, there aren't a lot of avenues to do so at scale given how fragmented audiences have become. You may be able to push a Late Night appearance, but even those numbers are borderline irrelevant without organic traction on social.
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Mark Holum
Mark Holum@MarkHolum·
@ericljaffe @BrianZisook there are certain advantages to force feeding. I do make my kid eat her vegetables. I'm starting to get worried labels are having difficulty maintaining artists... we're getting a lot of "one album wonders."
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Z
Z@BrianZisook·
Record labels have the data. If they choose not to spend on marketing, it’s likely because the data is telling them people don’t like the record. Many labels wait to see if there’s organic consumption before spending. That’s the game now.
Red Media@RedMedia_us

Lizzo calls out her label, Atlantic Records for sabotaging her and not properly promoting her music — I'm so tired of this sh't: ".. I don't know but I'm [crashing out] on my label right now because I just really like, I don't know. I feel like there's not any marketing money being put towards all of my ideas. Like I had an idea.I had a meeting. We had a meeting a month ago with like a bunch of incredible ideas. None of them have been implemented. I text them weekly things that I want to see done in the digital space and ideas and things. I want to make I don't see them get done. I don't see them and it's just I'm starting to really really really feel down about it because it's like I feel helpless. It's like what can I do? What more can I do? You know, I've been on TV. I've been like posting every f*cki*ng day. I be posting to the songs. I've shot two music videos put them out. I'm like damn like what the f*ck else do I need to do like right now? I'm literally coming up with ideas to like do more marketing but it's like in 2026 unless you're a brand new artist or somebody no one's ever heard of and is getting, you know, popping off finally like finally getting recognised is really (hard to cut the f*ck through like I am and it's like I have people who want to buy my album.But how they gonna buy it if they don't know if it's for sale and so it frustrates me."

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Eric Jaffe
Eric Jaffe@ericljaffe·
@jonfavs What's your point, exactly? Are Bass and Raman working class heroes?
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Jon Favreau
Jon Favreau@jonfavs·
How many LA residents who lost homes in the '25 fire are currently living in the $1500/night Hotel Bel-Air? My guess is 2: Spencer and Heidi.
Kevin Dalton@TheKevinDalton

@jonfavs Did he fake the part where Karen Bass burned down his home?

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Eric Jaffe
Eric Jaffe@ericljaffe·
@richardrushfield Genuinely can't fathom the logic of keeping the doors closed with obvious local demand and a clear box office turnaround. The Dome would have been selling out all summer.
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vrilyasof
vrilyasof@ShavasanaBrah·
@ericljaffe @PaulSkallas This comment just blew my mind. This is exactly what's happening and also signals the future of the industry.
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Eric Jaffe retweetledi
Eric Jaffe retweetledi
Minions
Minions@Minions·
extra! extra! the minions are taking over Hollywood. See Minions & Monsters, only in theaters July 1.
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Eric Jaffe retweetledi
Minions
Minions@Minions·
who's got eyes on James? See Minions & Monsters, only in theaters July 1.
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Eric Jaffe retweetledi
Nintendo of America
Nintendo of America@NintendoAmerica·
This is Miyamoto. In just a moment, at 3pm PT, we will livestream Star Fox Direct 5.6.2026. The presentation runs for approximately 15 minutes, and I would be delighted if you could take a look. ninten.do/6014vM9ou #NintendoDirect #StarFox
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